BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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3/21/2024 - Following National Advertising Division Challenge, NourishMax Voluntarily Discontinues Certain Claims for its Diamond Infused Eye Cream
New York, NY – March 21, 2024 – Following a challenge brought by the National Advertising Division as part of its routine monitoring program, NourishMax discontinued certain advertising claims used to promote its NourishMax Diamond Infused Eye Cream.
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3/19/2024 - Following National Advertising Division Challenge, Mobile Fox Voluntarily Discontinues Certain Claims for Solitaire Arena Game
New York, NY – March 19, 2024 – Following a challenge brought by the National Advertising Division, Mobile Fox Limited discontinued certain advertising claims promoting its Solitaire Arena mobile app game.
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3/14/2024 - Following National Advertising Division Challenge, Ginger Health Voluntarily Modifies or Discontinues Certain Wonderbelly Antacids Claims
New York, NY – March 14, 2024 – Following a National Advertising Division challenge Ginger Health Company (Wonderbelly) voluntarily modified certain claims for its Wonderbelly Antacids and voluntarily agreed to discontinue certain challenged claims.
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3/07/2024 - National Advertising Division Finds Certain Claims for Biossance Skincare Products Supported; Recommends Amyris Clean Beauty Modify or Discontinue Others
New York, NY – March 7, 2024 – The National Advertising Division determined that Amyris Clean Beauty provided a reasonable basis for certain claims, but recommended that Amyris modify or discontinue others, such as the claim “Clean ingredients and clean formulas" and “keeping 2 million sharks every year safe from liver harvesting.”
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3/06/2024 - In Reopened Case, National Advertising Division Recommends Dakota Nutrition Discontinue Certain Dietary Supplement Claims
New York, NY – March 6, 2024 – In a reopened case, the National Advertising Division recommended that Dakota Nutrition discontinue challenged express and implied claims that its Extra Strength Elderberry 3-in-1 Immune Booster Capsules, Extra Strength Elderberry Gummies, and Immune Defense 7-in-1 Immune Booster Capsules (Elderberry Supplements) contain the ingredient elderberry.
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2/27/2024 - National Advertising Division Recommends Smarter Reviews, a Product Review Site, Discontinue or Modify its Rankings and Review Format
New York, NY – February 27, 2024 – The National Advertising Division recommended that product review site, Smarter Reviews discontinue its rankings and reviews format, or modify its advertising to avoid conveying a message that the review and rankings webpages and the reviews and rankings themselves are unbiased, genuine, and independent.
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2/26/2024 - Following National Advertising Division Challenge by Bic USA, Calico Voluntarily Discontinues Claims for Scripto Aim ‘n Flame MAX Lighter
New York, NY – February 26, 2024 – Following a BBB National Programs’ National Advertising Division challenge brought by Bic USA, Calico Brands discontinued claims that its Scripto® Aim ‘n Flame® MAX Lighter is the “#1 Selling Multi-Purpose Lighter.” -
2/22/2024 - National Advertising Division Recommends Stihl Discontinue Unqualified “Made in America” Claims for Outdoor Power Equipment
New York, NY – February 22, 2024 – The National Advertising Division recommended that, in connection with its outdoor power equipment, Stihl Incorporated discontinue its unqualified “Made in America” claims and modify its “Made in America” claims to make clear that not all of its products are made in the United States and that not all of the parts of those products are from the United States.
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2/21/2024 - Following National Advertising Division Recommendation, Charter Agrees to Modify Spectrum Mobile Cost Savings Claim
New York, NY – February 21, 2024 – In a Fast-Track SWIFT challenge, the National Advertising Division recommended that Charter Communications discontinue the claim that Verizon customers will “save over $1,500 in their first year” if they switch to Spectrum Mobile or modify the claim by adding or improving certain disclosures.
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2/15/2024 - Following National Advertising Division Challenge, MOSH Voluntarily Discontinues Certain Claims for Mosh Protein Bars
New York, NY – February 15, 2024 – Following a National Advertising Division challenge as part of its routine monitoring program, MOSH PBC discontinued certain advertising claims used to promote its Mosh Protein Bars.