BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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2/13/2024 - In NAD Fast-Track SWIFT Case, Performance Designed Products LLC Voluntarily Modifies or Discontinues Claims for Motion Supported Game Controllers
New York, NY – February 13, 2024 – BBB National Programs’ National Advertising Division closed a Fast-Track SWIFT challenge initiated by ACCO Brands regarding advertising by Performance Designed Products for certain game controller claims.
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2/08/2024 - National Advertising Division Recommends Kimberly-Clark Discontinue Huggies “#1 Best Fitting Diaper” Claims and Modify Others
New York, NY – February 8, 2024 – BBB National Programs’ National Advertising Division recommended that Kimberly-Clark discontinue claims that Huggies is the “#1 Best Fitting Diaper” and modify its advertising to, among other things, avoid conveying that its diapers have a superior fit over all diapers on the market.
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2/01/2024 - National Advertising Division Recommends BA Sports Nutrition Discontinue Its “The Rehydration Champ is Here” Claim
New York, NY – February 1, 2024 – BBB National Programs’ National Advertising Division recommended that BA Sports Nutrition discontinue the claim “The Rehydration Champ is Here” for its BodyArmor Flash I.V. Sports Drink.
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1/29/2024 - In National Advertising Division Fast-Track SWIFT Case, Verizon Voluntarily Discontinues Certain 5G Home Internet Service Claims
New York, NY – January 29, 2024 – BBB National Programs’ National Advertising Division has closed a Fast-Track SWIFT challenge initiated by Charter Communications, Inc. regarding express and implied advertising claims for Verizon Communications Inc.’s 5G Home Internet service.
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1/22/2024 - Focus Consumer Healthcare Appeals National Advertising Division Recommendation to Discontinue Certain Pamprin Botanicals Claims
New York, NY – January 22, 2024 – The National Advertising Division recommended that Focus Consumer Healthcare discontinue certain claims for its Pamprin Botanicals dietary supplement for PMS symptom relief and recommended that Focus modify several express and implied claims that Pamprin Botanicals is natural. Regarding the name Pamprin Botanicals as well as Pamprin Botanicals’ “tried and trusted” claim, NAD concluded that no modification was necessary.
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1/11/2024 - National Advertising Division Recommends SharkNinja Discontinue or Modify Claim that Shark is “America’s #1 Floorcare Brand”
New York, NY – January 11, 2024 – In a Fast-Track SWIFT challenge brought by Bissell, the National Advertising Division recommended that SharkNinja discontinue the claim that it is “America’s #1 Floorcare Brand” or modify the claim to state, as part of the main claim, that it is the #1 brand in dollar sales.
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1/10/2024 - In National Advertising Division Fast-Track SWIFT Case, Laifen Voluntarily Discontinues “Fastest” Claims for Swift Hair Dryers
New York, NY – January 10, 2024 – The BBB National Programs National Advertising Division has closed a Fast-Track SWIFT challenge initiated by Dyson regarding advertising by Shuye Technology Ltd. d/b/a Laifen that Swift, Swift SE, Swift Special, and Swift Premium hair dryers are the “fastest.”
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1/08/2024 - National Advertising Division Finds Certain Claims for Old Trapper Beef Jerky are Puffery, Recommends Superiority Claims be Modified or Discontinued
New York, NY – January 8, 2024 – The National Advertising Division (NAD) determined that in context, certain claims made by Old Trapper for its Smoked Beef Jerky are puffery. NAD recommended that Old Trapper discontinue the challenged ingredient claims to avoid conveying the message that they are using superior ingredients.
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1/04/2024 - National Advertising Division Finds Certain Claims for ZenBusiness Supported; Recommends Other Claims be Modified or Discontinued
New York, NY – January 4, 2024 – The National Advertising Division (NAD) determined that ZenBusiness provided a reasonable basis for certain claims for its business services platform, but recommended that ZenBusiness discontinue or modify other challenged claims.
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12/22/2023 - National Advertising Division Recommends IntelliBrands Discontinue Health-Related Claims for LegXercise Products
New York, NY – December 22, 2023 – The National Advertising Division (NAD) determined that IntelliBrands supported the claim that LegXercise causes movement and flexes the knee and ankle joints, but recommended that IntelliBrands discontinue multiple claims that LegExercise provides health benefits relating to circulation, blood flow, restlessness, pain, aches, relaxation, cramps, tingling, swelling, mobility, walking, weak legs, coldness, discoloration, effective exercise, and overall health.