BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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4/10/2014 - NAD Recommends Ontel Discontinue ‘Before-and-After’ Shots for ‘Pink Armor’ Nail Gel; Finds Some Challenged Claims are Puffery
The National Advertising Division has recommended that Ontel Products Corporation discontinue the use of challenged before-and-after images used in advertising for the company’s Pink Armor nail gel product. NAD also determined that certain challenged claims were permissible puffery. -
3/27/2014 - NAD Recommends P&G Modify Disclosure Language for ‘Pro-V’ Ad Claim; Company Agrees to Do So
The National Advertising Division has recommended that The Procter & Gamble Company modify a disclosure in advertising claims made for the company’s Pantene Pro-V antioxidant shampoo products. The company has agreed to do so. -
3/27/2014 - NAD Reviews Claims Made in B2B Emails; Recommends Cortec Discontinue Certain Claims Challenged by Northern Technologies’ International
The National Advertising Division has recommended that Cortec Corporation, the maker of vapor corrosion inhibiting (VCI) products, discontinue claims, made in business-to-business email advertising, that were challenged by Northern Technologies’ International Corporation, the maker of Zerust films, competing VCI products. -
3/26/2014 - NAD Recommends Sergeant’s Discontinue Certain Claims for Flea, Tick Products Following Bayer Challenge
The National Advertising Division has recommended that Sergeant’s Pet Care Products, Inc. discontinue certain claims for the company’s Sentry flea and tick products Fiproguard Max and Pronyl OTC Max. -
3/26/2014 - NAD Recommends Sun Products Discontinue Certain Claims for ‘all with Stainlifters’ following Church & Dwight Challenge
The National Advertising Division has recommended that Sun Products, Inc., discontinue or modify certain comparative claims for the company’s “all with Stainlifters” laundry detergent. -
3/25/2014 - NAD Recommends Blue Buffalo Modify Certain Claims to Avoid Disparaging Competitors; Advertiser to Appeal
The National Advertising Division has recommended that Blue Buffalo Company, Ltd., manufacturer of BLUE Brand Pet Food Products, modify certain advertising claims to avoid disparaging competing pet food makers. The company has said it will appeal some of NAD’s findings to the National Advertising Review Board. -
3/25/2014 - NAD Recommends ACCEL Discontinue Challenged Claims for ‘CataClean’ Fuel Additive
The National Advertising Division has recommended that ACCEL Performance Group discontinue advertising claims that its “CataClean” fuel additive cleans catalytic converters. -
3/18/2014 - NAD Recommends Hershey Modify Packaging, Broadcast Advertising for Brookside Chocolate Candies, Following Challenge by Mars
The National Advertising Division has recommended that The Hershey Company modify advertising for the company’s Brookside Chocolate-Covered Candies to assure that consumers understand the products are made with fruit flavors, rather than pieces of fruit. The advertising claims at issue, made on product packaging and in television advertising, were challenged by Mars Incorporated, a competing maker of chocolate products. -
3/17/2014 - NAD Finds K-C Can Support Certain Claims for its ‘Sleek’ Super-Absorbency Tampon, Following Challenge by Tampax-Maker P&G
The National Advertising Division has determined that the Kimberly-Clark Corporation can support certain advertising claims for he company’s “Sleek” super-absorbency tampon, but has recommended that the advertiser modify claims to assure that disclosures are readily noticeable and understandable to consumers. -
3/17/2014 - NAD Finds Energizer Can Support 10-Year Claim for Energizer Max; Recommends More Prominent Disclosures
The National Advertising Division has determined that Energizer Holdings, Inc. can support express claims related to the 10-year shelf-life of its Energizer Max batteries.