BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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1/22/2014 - NAD Recommends BP Discontinue Broadcast Demonstration that Disparages ExxonMobil’s ‘Mobil 1’ Oil; BP to Appeal
The National Advertising Division has recommended that BP Lubricants USA, Inc., the maker of Castrol EDGE motor oil, discontinue comparative advertising claims based on a “torture” test that pits BP’s product against ExxonMobil Corporation’s “Mobil 1” motor oil. -
1/22/2014 - NAD Recommends Zero Technologies Discontinue Demonstration for Z-Pitcher, Following Clorox Challenge; Zero to Appeal Adverse Finding
The National Advertising Division has recommended that Zero Technologies LLC discontinue the use of a side-by-side demonstration that compares its Zero Water Z-Pitcher to the Brita water filtration systems made by The Clorox Company. Zero Technologies has said it will appeal that adverse finding to the National Advertising Review Board. -
1/14/2014 - NAD Refers Advertising Claims from COORGA Nutraceuticals to FTC for Further Review
The National Advertising Division has referred to the Federal Trade Commission advertising claims made by COORGA Nutraceuticals Corporation for its Grey Defense dietary supplements. -
1/13/2014 - NAD Recommends Church & Dwight Discontinue Certain Claims for Arm & Hammer Detergents, Following Challenge by Sun
The National Advertising Division has recommended that Church & Dwight discontinue certain claims for Arm & Hammer Ultra Power 4x Concentrated Liquid Laundry Detergent and Arm & Hammer Sensitive Skin 4x Concentrated Liquid Laundry Detergent. -
1/10/2014 - NAD Recommends Shape Magazine Publisher Clearly Designate Content as Advertising When it Promotes ‘Shape’ Products
The National Advertising Division has recommended that American Media Inc., publisher of Shape Magazine, clearly and conspicuously designate content as advertising when it promotes Shape-branded products. -
12/20/2013 - NAD Refers Advertising for Xlear’s ‘Spry Dental Defense System’ to FTC for Further Review
The National Advertising Division has referred advertising claims made by Xlear LLC for its “Spry Dental Defense System” to the Federal Trade Commission (FTC) for further review after the company failed to acknowledge NAD’s recommendations. -
12/19/2013 - NAD Recommends Prescription Vitamins Modify, Discontinue All Claims, Testimonials at Issue for ‘Statinzyme’
The National Advertising Division has recommended that Prescription Vitamins, LLC, modify or discontinue all claims at issue in a recent NAD inquiry, including claims that the product will prevent or relieve the “side effects” of cholesterol-lowering prescription medications or lower one’s chances of a heart attack or stroke. -
12/19/2013 - NAD Finds TruRx Can Support Certain Claims for ‘Minties’ Canine Dental Treats; Advertiser Discontinues ‘Vet Grade,’ ‘Vet Recommended’ Claims
The National Advertising Division has determined that TruRx, LLC, the maker of Minties Dental Treats for dogs, can support certain efficacy claims for the company’s Minties dental dog treats, but recommended TruRx limit advertising claims for the products to the size of dental treat tested by the company. Further, TruRx has agreed to discontinue claims that its products are “vet grade” or “vet recommended.” -
12/19/2013 - NAD Finds Charter Can Support Certain Comparative Advertising Claims, But Determines Other Claims Falsely Disparage AT&T
The National Advertising Division has recommended that Charter Communications, Inc. modify or discontinue certain superior performance and pricing claims made in broadcast and direct-mail advertising. -
12/18/2013 - NAD Recommends Church and Dwight Discontinue ‘2x,’ ‘4x’ Concentration Claims for Laundry Detergents
The National Advertising Division has recommended that Church and Dwight discontinue unqualified “2x” and “4x” concentration claims for the company’s Arm & Hammer Ultra Power 4x Concentrated Liquid Laundry Detergent, Arm & Hammer 2x Concentrated Liquid Laundry Detergent and Xtra 2x Concentrated Liquid laundry detergents.