BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
- All
-
7/26/2018 - NARB Recommends Charter Drop ‘Again’ from Grim Reaper’s Complaint About DirecTV Satellite Television Service
A panel of the National Advertising Review Board has recommended that Charter Communications discontinue use of the word “again” in a commercial in which the Grim Reaper states that his family’s satellite dish “went out in the rain, again.” The panel also recommended that Charter discontinue claims that contrast satellite TV as unreliable and its Spectrum TV service as reliable. -
7/24/2018 - NARB Panel Recommends AT&T Modify Claims Regarding Availability of ‘AT&T Fiber
A panel of the National Advertising Review Board has recommended that AT&T Services, Inc., modify advertising to clarify for consumers the availability of AT&T Fiber, the company’s fiber-to-the-home product, but declined to recommend that AT&T refrain from market-wide advertising in markets where AT&T Fiber is available to less than 20% of the market. -
6/20/2018 - NARB Affirms NAD Decision Following Panel’s Review of Advertising Claims Made for Neurocore Brain Performance Centers
A panel of the National Advertising Review Board (NARB) has affirmed an earlier decision that found Neurocore LLC, operator of Neurocore Brain Performance Centers, could not support quantified “outcome” claims based on internal pre- and post-treatment assessments of its clients. While Neurocore represented that it had discontinued the specific claims challenged earlier by the National Advertising Division (NAD), the panel noted its concern at the company’s assertion that it would continue to make similar “outcome” claims based on the same evidence. -
4/20/2018 - NARB Recommends Too Faced Cosmetics Discontinue ‘1,944% More Volume’ Claim for Better Than Sex Mascara
A panel of the National Advertising Review Board has recommended that Too Faced Cosmetics, LLC, discontinue the “1,944% more volume” claim – and before and after photographs – made on product packaging and online videos for the company’s Better Than Sex original and waterproof mascara. -
11/20/2017 - NARB Recommends Shell Modify, Discontinue Certain Claims for Shell V-Power NiTRO+ Premium Gasoline
A panel of the National Advertising Review Board has recommended that Shell Oil Company modify or discontinue certain challenged claims for the company’s Shell V-Power NiTRO+ Premium Gasoline (SVPN+), including claims that SVPN+ provides the best total engine protection consumers can get. -
11/13/2017 - NARB Recommends Unilever Discontinue Claims Made in Video, Packaging that Reference Bath & Body Works Products
A panel of the National Advertising Review Board (NARB) has recommended that Unilever United States Inc., discontinue preference and parity claims made in advertising for Suave body wash that reference Bath & Body Works products. -
8/10/2017 - NARB Recommends Reynolds Discontinue ‘Costs Less Than Glad’ Claim in Two Television Commercials
A panel of the National Advertising Review Board has recommended that Reynolds Consumer Products, LLC, maker of Hefty Ultra Strong trash bags, discontinue claims that its product “Costs less than Glad.” -
7/21/2017 - NARB Recommends Coty Discontinue Claims that Sally Hansen Miracle Gel Nail Polish Provides Up to 14 Days of Color and Shine
A panel of the National Advertising Review Board (NARB) has recommended that Coty Inc., discontinue claims that Sally Hansen Miracle Gel Nail Polish provides “up to 14 days of color & shine.” The panel also recommended that Coty, Inc. discontinue use of the terms “no light gel” and “gel without the light” in in certain advertising contexts. -
7/01/2017 - NARB Panel Recommends P&G Discontinue Claim that ‘Easy Ups’ Training Pants are ‘The Easiest Way to Underwear’
A panel of the National Advertising Review Board has recommended that The Procter & Gamble Company discontinue the challenged advertising claim that “Easy Ups” training pants represent “the easiest way to underwear.” -
6/20/2017 - NARB Recommends Reckitt Benckiser Modify Product Packaging, Disclose Basis for ‘#1 Recommended’ Claim
A panel of the National Advertising Review Board has recommended that Reckitt Benckiser LLC modify product packaging for its Finish brand dishwasher detergent and more clearly disclose to consumers the basis for dishwasher manufacturer recommendations that support Reckitt Benckiser’s “#1 World’s Recommended Brand” claim.