BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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10/11/2023 - National Advertising Review Board Recommends Google Discontinue Claim that YouTube TV Service is “$600 Less Than Cable”
New York, NY – October 11, 2023 – A panel of the National Advertising Review Board (NARB), the appellate advertising body of BBB National Programs, recommended that Google, LLC discontinue the claim that its YouTube TV service is “$600 less than cable.”
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9/27/2023 - National Advertising Review Board Refers Smile Prep’s Clear Aligners Advertising to FTC After Compliance Review
New York, NY – September 27, 2023 – The National Advertising Review Board (NARB) has referred advertising claims made by Smile Prep to the FTC for review and possible enforcement action after the company declined to accept NARB recommendations to modify certain claims and disclosures on its website.
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8/09/2023 - National Advertising Review Board Refers Certain Advertising Claims for Xfinity Mobile to Federal Trade Commission
New York, NY – August 9, 2023 – A panel of the National Advertising Review Board (NARB) has referred advertising claims made by Comcast Cable Communications to the Federal Trade Commission (FTC) for review after the company declined to comply with NARB’s recommendations to modify or discontinue certain advertising claims for Xfinity Mobile.
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8/08/2023 - National Advertising Review Board Recommends Shark Modify or Discontinue Certain Advertising Claims for Shark Stratos Vacuum
New York, NY – August 8, 2023 – A panel of the National Advertising Review Board (NARB) recommended that SharkNinja modify or discontinue certain advertising claims for its Shark Stratos Powered Lift-Away upright vacuum. The claims relate to its “superior hair pick-up ability and odor neutralizing technology.”
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7/06/2023 - National Advertising Review Board Finds That Charter’s Claims Referring to Specific Cable Internet Service Speeds are Not Misleading
New York, NY – July 6, 2023 – A panel of the National Advertising Review Board (NARB), the appellate advertising body of BBB National Programs, determined that Charter Communications, Inc.’s quantified speed claims do not mislead reasonable consumers.
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6/28/2023 - National Advertising Review Board Recommends that Certain Claims for One Health Certified Poultry Products be Discontinued
New York, NY – June 28, 2023 – A panel of the National Advertising Review Board (NARB) recommended that One Health, an Iowa non-profit responsible for the One Health Certified standard, discontinue certain animal welfare, antibiotic use, and environmental impact claims used on the OHC website and label.
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6/20/2023 - National Advertising Review Board Recommends JBS Discontinue “Net Zero” Emissions by 2040 Claims
New York, NY – June 20, 2023 – A panel of the National Advertising Review Board (NARB), the appellate advertising body of BBB National Programs, recommended that JBS USA Holdings, Inc. discontinue certain claims relating to its goal of achieving “net zero” emissions by 2040.
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5/25/2023 - National Advertising Review Board Recommends Modifications to T-Mobile Home Internet “Fast,” “High-Speed,” and “Reliable” Claims
New York, NY – May 25, 2023 – A panel of the National Advertising Review Board (NARB) found that T-Mobile‘s express claims for T-Mobile Home Internet (T-HINT) are supported, but recommended certain modifications to the claims so consumers understand the context in which they will receive internet service and the type of performance to expect through T-HINT.
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4/24/2023 - National Advertising Review Board Finds “You Need a Better Network” Claim for Verizon’s Wireless Service to Be Puffery in Specific Television Commercial
New York, NY – April 24, 2023 – A panel of the National Advertising Review Board (NARB), the appellate body of BBB National Programs, determined that Verizon Communications' use of the phrase “you need a better network” in the context of the “Tis the Season” television commercial was puffery.
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4/20/2023 - National Advertising Review Board Recommends Smile Prep Modify or Discontinue Claims and Disclosures on SmilePrep.com
A panel of the National Advertising Review Board (NARB) recommended that Smile Prep, LLC discontinue certain ranking and performance claims, avoid conveying messages regarding preferential treatment to affiliate partners and that its rankings and reviews are objective, and clearly disclose Smile Prep's claims that are advertising.