BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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2/13/2020 - BBB National Programs National Advertising Review Board Recommends Spectrum Disclose Limitations to Comparative Savings Claims for Spectrum Mobile Service
A panel of the National Advertising Review Board (NARB) has recommended that Charter Communications, Inc. d/b/a Spectrum modify comparative savings claims to clearly and conspicuously disclose limitations on the service. -
1/13/2020 - BBB National Programs National Advertising Review Board Refers Advertising Claims Made by Neurocore to Federal Trade Commission After Company Fails to Comply with NARB Recommendations
The National Advertising Review Board (NARB) has referred advertising claims made by Neurocore, LLC to the Federal Trade Commission (FTC) for review after the NARB concluded that the company did not comply with NARB’s recommendations. -
1/13/2020 - NARB Refers Advertising Claims Made by Neurocore to Federal Trade Commission After Company Fails to Comply with NARB Recommendations
The National Advertising Review Board (NARB) has referred advertising claims made by Neurocore, LLC to the Federal Trade Commission (FTC) for review after the NARB concluded that the company did not comply with NARB’s recommendations. At issue were Neurocore’s quantified outcome claims based on Neurocore’s internal studies and testimonials that claim Neurocore clients have reduced or eliminated the need for medication with ADHD, anxiety, depression, memory problems, migraines, or sleep disorders. -
1/06/2020 - NARB Recommends Discontinuance or Modification of Two Verizon Commercials Featuring Consumer Testimonials
A panel of the National Advertising Review Board (NARB) has recommended that Verizon Wireless, Inc. discontinue or modify two commercials featuring a “paid real customer story,” in which a customer describes an aspect of his or her Verizon Wireless service. NARB is the appellate unit of the advertising industry’s system of self-regulation. The advertising at issue had been challenged by AT&T Services, Inc. before the National Advertising Division (NAD). NAD is an investigative unit of the advertising industry’s system of self-regulation. Following NAD’s decision, AT&T appealed NAD’s finding that the claims communicated by Verizon’s “Kellene” commercial (15-second version) were supported. Verizon then exercised its right under the applicable rules of procedure to file a cross-appeal with regard to NAD’s recommendations to discontinue or modify the “Ned” commercial. -
1/06/2020 - BBB National Programs National Advertising Review Board Recommends Discontinuance or Modification of Two Verizon Commercials Featuring Consumer Testimonials
A panel of the National Advertising Review Board (NARB) has recommended that Verizon Wireless, Inc. discontinue or modify two commercials featuring a “paid real customer story,” in which a customer describes an aspect of his or her Verizon Wireless service. -
12/20/2019 - BBB National Programs National Advertising Review Board Recommends ENERGYbits Discontinue Health-Related and Environmental Claims for ENERGYbits Spirulina Algae
A panel of the National Advertising Review Board (NARB) has found that ENERGYbits Inc. (EBits) failed to provide proper and/or acceptable substantiation for health-related and environmental claims for the company’s ENERGYbits Spirulina Algae (Spirulina Tablets) and recommended that such claims be discontinued. -
12/18/2019 - BBB National Programs National Advertising Review Board Upholds Advertising Claims for Crepe Erase Anti-Aging Body Care Treatment System
A 5-person panel of the National Advertising Review Board (NARB) determined that Guthy-Renker LLC has supported certain express performance and ingredient claims, before-and-after photo comparisons, an expert opinion, and a celebrity endorsement for its Crepe Erase® Anti-Aging Body Care Treatment System. -
12/17/2019 - NARB Upholds Advertising Claims for Crepe Erase Anti-Aging Body Care Treatment System
A 5-person panel of the National Advertising Review Board (NARB) determined that Guthy-Renker LLC has supported certain express performance and ingredient claims, before-and-after photo comparisons, an expert opinion, and a celebrity endorsement for its Crepe Erase® Anti-Aging Body Care Treatment System. The NARB panel also recommended that the advertiser make sure that all before-and-after photo comparisons illustrating the performance of Crepe Erase are accompanied by a clear and conspicuous disclosure indicating the duration of product use. -
12/16/2019 - NARB Recommends Native Cosmetics Discontinue Moisture Absorption and Underarm Wetness Protection Claims for Native Deodorant
A panel of the National Advertising Review Board (NARB) has found that Zenlen Inc. d/b/a Native Cosmetics (Native) failed to provide a reasonable basis for two related claims made by Native – that Native deodorants “absorb” underarm wetness and provide effective protection against wetness, and recommended that such claims be discontinued. The advertising at issue had been challenged by Tom’s of Maine, maker of competing deodorant products, before the National Advertising Division (NAD), an investigative unit of the advertising industry’s system of self-regulation. Following NAD’s decision, Native appealed to the NARB, the appellate unit of the advertising industry’s system of self-regulation. -
10/23/2019 - NARB Recommends Goya Discontinue Claim that Excelsior Pasta is “La pasta favorita de Puerto Rico,” Following Challenge by Maker of Ronzoni Pasta
A panel of the National Advertising Review Board (NARB) has found that Goya Foods, Inc.’s claim that its Excelsior brand pasta is “La pasta favorita de Puerto Rico” (translated as “The Favorite Pasta of Puerto Rico” or “Puerto Rico’s Favorite Pasta”) (the “Favorite Claim” or “Claim) is an unsupported objective preference claim and should be withdrawn.