BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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1/10/2024 - In National Advertising Division Fast-Track SWIFT Case, Laifen Voluntarily Discontinues “Fastest” Claims for Swift Hair Dryers
New York, NY – January 10, 2024 – The BBB National Programs National Advertising Division has closed a Fast-Track SWIFT challenge initiated by Dyson regarding advertising by Shuye Technology Ltd. d/b/a Laifen that Swift, Swift SE, Swift Special, and Swift Premium hair dryers are the “fastest.”
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1/08/2024 - National Advertising Division Finds Certain Claims for Old Trapper Beef Jerky are Puffery, Recommends Superiority Claims be Modified or Discontinued
New York, NY – January 8, 2024 – The National Advertising Division (NAD) determined that in context, certain claims made by Old Trapper for its Smoked Beef Jerky are puffery. NAD recommended that Old Trapper discontinue the challenged ingredient claims to avoid conveying the message that they are using superior ingredients.
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1/04/2024 - Privacy Watchdog Brings LexisNexis into Compliance with Digital Advertising Privacy Industry Self-Regulatory Standards
McLean, VA – January 4, 2024 - The Digital Advertising Accountability Program (DAAP) brought LexisNexis into compliance with the DAA Self-Regulatory Principles for online interest-based advertising (IBA). LexisNexis is a global publisher of print and electronic resources related to law and legal services, and a first-party web publisher for purposes of the DAA Self-Regulatory Principles.
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1/04/2024 - National Advertising Division Finds Certain Claims for ZenBusiness Supported; Recommends Other Claims be Modified or Discontinued
New York, NY – January 4, 2024 – The National Advertising Division (NAD) determined that ZenBusiness provided a reasonable basis for certain claims for its business services platform, but recommended that ZenBusiness discontinue or modify other challenged claims.
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12/22/2023 - National Advertising Division Recommends IntelliBrands Discontinue Health-Related Claims for LegXercise Products
New York, NY – December 22, 2023 – The National Advertising Division (NAD) determined that IntelliBrands supported the claim that LegXercise causes movement and flexes the knee and ankle joints, but recommended that IntelliBrands discontinue multiple claims that LegExercise provides health benefits relating to circulation, blood flow, restlessness, pain, aches, relaxation, cramps, tingling, swelling, mobility, walking, weak legs, coldness, discoloration, effective exercise, and overall health.
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12/20/2023 - In National Advertising Division Challenge, Pretty Litter, Inc. Voluntarily Discontinues Certain Comparative Claims for Its Cat Litter
New York, NY – December 20, 2023 – In a National Advertising Division (NAD) challenge brought by The Clorox Company, Pretty Litter voluntarily discontinued the challenged comparative advertising claims for its cat litter, including that Fresh Step® clay litter “doesn’t absorb odor, making your home stink.”
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12/19/2023 - In National Advertising Division Challenge Cincinnati Bell Voluntarily Discontinues Certain Claims for Altafiber
New York, NY – December 19, 2023 – In a BBB National Programs National Advertising Division (NAD) challenge brought by Charter Communications, Cincinnati Bell voluntarily discontinued certain advertising claims for its altafiber that compared cable to fiber.
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12/14/2023 - In National Advertising Division Challenge, B-Stock Solutions Voluntarily Discontinues Certain Claims for its Pre-Owned Mobile Devices
New York, NY – December 14, 2023 – In a BBB National Programs National Advertising Division (NAD) challenge brought by Assurant, B-Stock Solutions voluntarily discontinued certain advertising claims for its pre-owned mobile devices.
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12/14/2023 - Privacy Watchdog Brings Sonobi into Compliance with Digital Advertising Privacy Best Practices
McLean, VA – December 14, 2023 - The Digital Advertising Accountability Program (DAAP) brought Sonobi, a leading advertising technology developer and digital advertiser, into compliance with the DAA Self-Regulatory Principles for online interest-based advertising.
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12/12/2023 - Direct Selling Self-Regulatory Council Recommends Elomir Discontinue Certain Earnings and Health-Related Product Claims
McLean, VA – December 12, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that Elomir, Inc. modify or discontinue certain earnings and health-related product performance claims, including disease treatment claims for its Axis Klärity product.