BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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4/04/2024 - National Advertising Division Refers HEPA and H13 Standards Claims for Afloia Air Purifiers to Regulatory Authorities for Further Review
New York, NY – April 4, 2024 – The National Advertising Division will refer advertising claims made by Homintell Inc. for various models of its Air Purifiers to the Federal Trade Commission (FTC) and other regulatory authorities for review after Afloia declined to participate in the industry self-regulation process.
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4/04/2024 - National Advertising Division Recommends Modified Disclosures for ForceFlex MaxStrength Trash Bag “25% More Durable” Claims; Glad Products to Appeal
New York, NY – April 4, 2024 – The National Advertising Division recommended that The Glad Products Company modify its “25% more durable” claims for Glad ForceFlex MaxStrength bags to include clear and conspicuous disclosures indicating the object of comparison is Glad’s own 13-gallon ForceFlex bags.
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4/03/2024 - National Advertising Division Recommends Charter Modify Certain Claims for Spectrum Business Wireless Internet Backup
New York, NY – April 3, 2024 – In a challenge brought by AT&T Services, the National Advertising Division recommended Charter Communications modify certain claims for its Spectrum Business Wireless Internet Backup service.
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4/02/2024 - National Advertising Division Recommends Planting Hope Discontinue Use of Registered Trademark Symbol in RIGHTRICE Advertising
New York, NY – April 2, 2024 – In a Fast-Track SWIFT challenge brought by Riviana Foods, Inc., BBB National Programs’ National Advertising Division recommended that Planting Hope Brands, LLC discontinue use of the registered trademark symbol in its advertising for RIGHTRICE.
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4/01/2024 - National Advertising Division Finds “Unbeatable 5G Reliability” Claim for Cox Mobile Supported
New York, NY – April 1, 2024 – The National Advertising Division determined that Cox Communications provided a reasonable basis for the claim that Cox Mobile provides “Unbeatable 5G Reliability” as well as other express claims about its host network and implied claims about third-party testing of Cox Mobile.
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3/26/2024 - National Advertising Division Recommends Naked & Thriving Discontinue Certain Claims; Advertiser Voluntarily Modifies Bare Beauty Babes Website
New York, NY – March 26, 2024 – BBB National Programs’ National Advertising Division, as part of its routine monitoring program, recommended that Naked & Thriving discontinue certain claims in the Bare Beauty Babes blog and on social media.
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3/21/2024 - National Advertising Division Refers Claims for Spectrum Home Internet Service to Regulatory Authorities for Further Review
New York, NY – March 21, 2024 – The National Advertising Division has referred advertising claims made by Charter Communications for its Spectrum home internet service to the FTC and other regulatory authorities for review after Charter declined to participate in the industry self-regulation process.
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3/21/2024 - Following National Advertising Division Challenge, NourishMax Voluntarily Discontinues Certain Claims for its Diamond Infused Eye Cream
New York, NY – March 21, 2024 – Following a challenge brought by the National Advertising Division as part of its routine monitoring program, NourishMax discontinued certain advertising claims used to promote its NourishMax Diamond Infused Eye Cream.
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3/19/2024 - Following National Advertising Division Challenge, Mobile Fox Voluntarily Discontinues Certain Claims for Solitaire Arena Game
New York, NY – March 19, 2024 – Following a challenge brought by the National Advertising Division, Mobile Fox Limited discontinued certain advertising claims promoting its Solitaire Arena mobile app game.
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3/15/2024 - Direct Selling Self-Regulatory Council Recommends PaperPie Discontinue Salesforce Member Earnings Claims
McLean, VA – March 15, 2024 – BBB National Programs’ Direct Selling Self-Regulatory Council (DSSRC) recommended that PaperPie discontinue certain earnings claims made by salesforce members on social media.