BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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1/04/2024 - National Advertising Division Finds Certain Claims for ZenBusiness Supported; Recommends Other Claims be Modified or Discontinued
New York, NY – January 4, 2024 – The National Advertising Division (NAD) determined that ZenBusiness provided a reasonable basis for certain claims for its business services platform, but recommended that ZenBusiness discontinue or modify other challenged claims.
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12/22/2023 - National Advertising Division Recommends IntelliBrands Discontinue Health-Related Claims for LegXercise Products
New York, NY – December 22, 2023 – The National Advertising Division (NAD) determined that IntelliBrands supported the claim that LegXercise causes movement and flexes the knee and ankle joints, but recommended that IntelliBrands discontinue multiple claims that LegExercise provides health benefits relating to circulation, blood flow, restlessness, pain, aches, relaxation, cramps, tingling, swelling, mobility, walking, weak legs, coldness, discoloration, effective exercise, and overall health.
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12/20/2023 - In National Advertising Division Challenge, Pretty Litter, Inc. Voluntarily Discontinues Certain Comparative Claims for Its Cat Litter
New York, NY – December 20, 2023 – In a National Advertising Division (NAD) challenge brought by The Clorox Company, Pretty Litter voluntarily discontinued the challenged comparative advertising claims for its cat litter, including that Fresh Step® clay litter “doesn’t absorb odor, making your home stink.”
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12/19/2023 - In National Advertising Division Challenge Cincinnati Bell Voluntarily Discontinues Certain Claims for Altafiber
New York, NY – December 19, 2023 – In a BBB National Programs National Advertising Division (NAD) challenge brought by Charter Communications, Cincinnati Bell voluntarily discontinued certain advertising claims for its altafiber that compared cable to fiber.
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12/14/2023 - In National Advertising Division Challenge, B-Stock Solutions Voluntarily Discontinues Certain Claims for its Pre-Owned Mobile Devices
New York, NY – December 14, 2023 – In a BBB National Programs National Advertising Division (NAD) challenge brought by Assurant, B-Stock Solutions voluntarily discontinued certain advertising claims for its pre-owned mobile devices.
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12/14/2023 - Privacy Watchdog Brings Sonobi into Compliance with Digital Advertising Privacy Best Practices
McLean, VA – December 14, 2023 - The Digital Advertising Accountability Program (DAAP) brought Sonobi, a leading advertising technology developer and digital advertiser, into compliance with the DAA Self-Regulatory Principles for online interest-based advertising.
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12/12/2023 - Direct Selling Self-Regulatory Council Recommends Elomir Discontinue Certain Earnings and Health-Related Product Claims
McLean, VA – December 12, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that Elomir, Inc. modify or discontinue certain earnings and health-related product performance claims, including disease treatment claims for its Axis Klärity product.
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12/12/2023 - Privacy Watchdog Brings Starz into Compliance with Digital Advertising Privacy Best Practices
McLean, VA – December 12, 2023 - BBB National Programs’ data privacy watchdog, the Digital Advertising Accountability Program (DAAP), is continuing efforts to bring the Starz Entertainment, LLC website, Starz.com, into compliance with the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles for online interest-based advertising.
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12/08/2023 - National Advertising Division Finds Certain Claims for Shark WandVac Supported; Recommends SharkNinja Modify or Discontinue Others
New York, NY – December 8, 2023 – The National Advertising Division (NAD) determined SharkNinja provided a reasonable basis for certain Shark Wandvac claims, but recommended certain other claims, such as those that expressly identify the Wandvac base as “HEPA-sealed,” be modified or discontinued.
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12/07/2023 - Direct Selling Self-Regulatory Council Recommends Thrive Life Discontinue Salesforce Member Earnings Claims
McLean, VA – December 7, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that Thrive Life discontinue certain earnings claims made by salesforce members on Facebook and YouTube as well as the company website.