BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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8/28/2023 - National Advertising Division Recommends Discontinuation or Modification of Certain Health Benefit Claims for Memory Health Dietary Supplement
New York, NY – August 28, 2023 – In a challenge brought by Vision Elements, the National Advertising Division (NAD) recommended that in connection with its Memory Health dietary supplement, Memory Health, LP discontinue certain health-related and health-benefit claims.
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8/25/2023 - National Advertising Division Recommends Agape Diamonds Provide Clear Disclosure of the Origins of its Simulated and Laboratory-Grown Diamonds
New York, NY – August 25, 2023 – The National Advertising Division (NAD) recommended that Agape Diamonds modify its advertising by clearly and conspicuously disclosing the origin of its simulated diamonds and laboratory-grown diamonds (LGDs).
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8/24/2023 - National Advertising Division Finds Jukebox Soap “Natural” Claims Supported; Dr. Squatch Appeals Recommendation to Discontinue or Modify Other Claims
New York, NY – August 24, 2023 – The National Advertising Division (NAD) determined that Dr. Squatch had a reasonable basis for its “natural” claims for Jukebox Soap and that the claim “no harsh chemicals” was supported. However, NAD recommended that Dr. Squatch discontinue other claims.
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8/24/2023 - Direct Selling Self-Regulatory Council Recommends Pink Zebra Discontinue Salesforce Member Earnings Claims
McLean, VA – August 24, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that Pink Zebra At Home discontinue certain earnings claims made by salesforce members on Facebook, YouTube, and Pinterest.
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8/22/2023 - Google Appeals National Advertising Division Recommendation to Discontinue Claim that YouTube TV Service is “$600 Less Than Cable”
New York, NY – August 22, 2023 – In a Fast-Track SWIFT challenge brought by Charter Communications, the National Advertising Division (NAD) recommended that Google discontinue the claim that its YouTube TV service is “$600 less than cable.”
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8/22/2023 - National Advertising Division Recommends T-Mobile Modify or Discontinue Claim About the Ability to Watch Live Major League Baseball Games on MLB.tv
New York, NY – August 22, 2023 – The National Advertising Division (NAD) recommended T-Mobile discontinue the claim that T-Mobile Tuesdays App customers will be able to watch “every regular season [Major League Baseball] game live or on demand,” or modify the claim to make clear which categories of live games are available with the MLB.tv benefit.
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8/16/2023 - Direct Selling Self-Regulatory Council Refers Tori Belle to the Federal Trade Commission for Possible Enforcement Action
McLean, VA – August 16, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that Tori Belle Cosmetics discontinue certain earnings claims made by salesforce members on Facebook and YouTube. After a sustained lack of response, DSSRC referred Tori Belle to the FTC for possible enforcement action.
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8/15/2023 - Vesync Voluntarily Discontinues Certain Claims for HEPA Air Purifiers Following National Advertising Division Challenge by Dyson
New York, NY – August 15, 2023 – Following a BBB National Programs National Advertising Division (NAD) challenge, brought by competitor Dyson, Vesync Co. voluntarily discontinued certain claims for its HEPA air purifiers.
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8/15/2023 - National Advertising Division Finds One Claim for RevWood Flooring Supported and Recommends Other Claims be Discontinued; Mohawk to Appeal
New York, NY – August 15, 2023 – The National Advertising Division (NAD) determined that Mohawk Industries Inc.’s “Authentic imprint of Hardwood” claim for its RevWood laminate flooring product line was not misleading. However, NAD recommended that Mohawk discontinue the claims "Wood without compromise" and "The Perfect Wood for Your Home."
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8/10/2023 - Coca-Cola Appeals National Advertising Division Recommendation to Discontinue or Modify Powerade “50% More Electrolytes” Claims
New York, NY – August 10, 2023 – The National Advertising Division (NAD) recommended that The Coca-Cola Company modify or discontinue claims for its Powerade sports drink stating “50% more electrolytes* vs the leading sports drink” and “50% more electrolytes vs. Gatorade Thirst Quencher.”