BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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8/10/2023 - Coca-Cola Appeals National Advertising Division Recommendation to Discontinue or Modify Powerade “50% More Electrolytes” Claims
New York, NY – August 10, 2023 – The National Advertising Division (NAD) recommended that The Coca-Cola Company modify or discontinue claims for its Powerade sports drink stating “50% more electrolytes* vs the leading sports drink” and “50% more electrolytes vs. Gatorade Thirst Quencher.”
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8/09/2023 - National Advertising Review Board Refers Certain Advertising Claims for Xfinity Mobile to Federal Trade Commission
New York, NY – August 9, 2023 – A panel of the National Advertising Review Board (NARB) has referred advertising claims made by Comcast Cable Communications to the Federal Trade Commission (FTC) for review after the company declined to comply with NARB’s recommendations to modify or discontinue certain advertising claims for Xfinity Mobile.
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8/08/2023 - National Advertising Review Board Recommends Shark Modify or Discontinue Certain Advertising Claims for Shark Stratos Vacuum
New York, NY – August 8, 2023 – A panel of the National Advertising Review Board (NARB) recommended that SharkNinja modify or discontinue certain advertising claims for its Shark Stratos Powered Lift-Away upright vacuum. The claims relate to its “superior hair pick-up ability and odor neutralizing technology.”
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8/03/2023 - Following a National Advertising Division Challenge, Ginsey Adds Clarifying Disclosure to Advertising for its Antimicrobial Toilet Seats
New York, NY – August 3, 2023 – The National Advertising Division (NAD) determined that additional clarifying language was necessary to qualify claims made by Ginsey Industries regarding the antimicrobial protections provided by its Clorox Antimicrobial line of toilet seats.
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8/02/2023 - National Advertising Division Finds “50 Calorie” Claim for Dannon Light & Fit Zero Sugar Product is Supported
New York, NY – August 2, 2023 – The National Advertising Division (NAD) of BBB National Programs determined that Danone US, LLC’s “50-calorie” claim for Dannon Light & Fit Zero Sugar products is substantiated.
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7/31/2023 - Privacy Watchdog Brings Sharethrough into Compliance with Digital Advertising Privacy Best Practices
McLean, VA – July 31, 2023 - The Digital Advertising Accountability Program (DAAP) brought Sharethrough, a Montreal-based advertising exchange, into compliance with the DAA Self-Regulatory Principles for online interest-based advertising.
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7/28/2023 - Following NAD Challenge, Project Makeover Video Game Advertising Depicting Harmful Social Stereotypes is Discontinued
New York, NY – July 28, 2023 – Following a challenge brought by the National Advertising Division (NAD) as part of its routine monitoring program, Magic Tavern discontinued certain advertising used to promote a mobile video game called Project Makeover.
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7/28/2023 - National Advertising Division Recommends Modification of Optimum Internet “Faster Download Speeds Than AT&T Nationwide” Claim
New York, NY – July 28, 2023 – In a challenge brought by AT&T Services, the National Advertising Division (NAD) recommended that Altice USA modify its advertising to avoid conveying the message that it has faster download speeds than AT&T in markets where Optimum Internet competes with AT&T.
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7/27/2023 - NAD Finds Certain T-Mobile Device Financing Claims Supported; T-Mobile Appeals Recommendations to Discontinue or Modify Others
New York, NY – July 27, 2023 – In a challenge brought by AT&T Services, the National Advertising Division (NAD) determined that certain claims made by T-Mobile in its “Phone Freedom” advertising campaign were supported, but recommended that T-Mobile discontinue other comparative claims.
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7/26/2023 - National Advertising Division Finds Dow Jones “Cancel Anytime” Claim for Wall Street Journal Subscription Supported
New York, NY – July 26, 2023 – The National Advertising Division (NAD) determined that Dow Jones & Company, Inc. supported its claim of “cancel anytime” relating to the methods by which consumers can cancel their subscription to The Wall Street Journal.