BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
- All
-
11/27/2023 - National Advertising Review Board Recommends Modifications to Coca-Cola’s “50% More Electrolytes” Claims
New York, NY – Nov. 27, 2023 – A panel of the National Advertising Review Board (NARB) recommended The Coca-Cola Company modify its “50% more electrolytes vs. the leading sports drink” claim and modify its video advertising to avoid conveying the implied message that the 50% increase in electrolytes in Powerade provides increased performance benefits and/or superior athletic performance relative to the Gatorade Thirst Quencher product.
-
11/22/2023 - National Advertising Review Board Recommends Dr. Squatch Discontinue Jukebox “Detergent” Claims; Finds Jukebox Soap “Natural” Claims Supported
New York, NY – November 22, 2023 – A panel of the National Advertising Review Board (NARB) recommended Dr. Squatch discontinue referring to products that may compete with its Jukebox Soap products as consisting of, containing, or being detergents.
-
11/21/2023 - National Advertising Division Inquiry Leads to Removal of Glow Fairy Advertisement on Beauty Website
New York, NY – November 21, 2023 – Through its advertising monitoring program, the National Advertising Division (NAD) inquired about Glow Fairy advertising on the Beauty and Style Daily website, which included the claim “2023’s ‘5 Best’ Eye Creams on the Market.”
-
11/16/2023 - National Advertising Division Recommends SharkNinja Discontinue Claim that SpeedStyle Hair Dryer Results in “Up to 6x Less Frizz”
New York, NY – November 16, 2023 – In a Fast-Track SWIFT challenge, the National Advertising Division (NAD) recommended SharkNinja discontinue the claim that its SpeedStyle hair dryer results in “up to 6x less frizz” versus air drying.
-
11/15/2023 - National Advertising Division Finds RxSugar® Does Not Suggest Prescription Grade; Recommends Nutrishus Brands Discontinue or Modify Certain Other Claims
New York, NY – November 15, 2023 – The National Advertising Division (NAD) concluded that the brand name “RxSugar” does not suggest that the product is prescription grade, however, NAD recommended that Nutrishus Brands, Inc. modify or discontinue certain other claims.
-
11/07/2023 - National Advertising Review Board Recommends T-Mobile Modify or Discontinue Certain Comparative Phone Upgrade Claims and Modify Other Claims
New York, NY – November 7, 2023 – A panel of the National Advertising Review Board (NARB) recommended that T-Mobile modify or discontinue certain comparative phone upgrade claims, modify claims related to the availability of device deals, and modify disclosures associated with T-Mobile’s payoff and free phone offers in certain advertisements.
-
11/06/2023 - National Advertising Division Finds Lumineux Whitening Strips “Sensitivity” Claim Supported; Recommends Other Claims be Discontinued or Modified
New York, NY – November 6, 2023 – The National Advertising Division (NAD) determined that Oral Essentials provided a reasonable basis for its on-pack claim that Lumineux Whitening Strips “whitens without the sensitivity.”
-
11/03/2023 - National Advertising Review Board Recommends Mohawk Industries Discontinue “Wood Without Compromise” Slogan for RevWood Laminate Flooring
New York, NY – November 3, 2023 – A panel of the National Advertising Review Board (NARB) recommended that Mohawk Industries discontinue the claim “Wood Without Compromise” for its RevWood laminate flooring product line.
-
11/02/2023 - National Advertising Division Recommends DIRECTV Modify or Discontinue Two Sports Central Claims
New York, NY – November 2, 2023 – The National Advertising Division (NAD) recommended that DIRECTV either discontinue the challenged DIRECTV Sports Central claims or modify them to clearly and conspicuously disclose that additional subscriptions beyond a DIRECTV subscription are required to watch every pro football game.
-
11/02/2023 - Direct Selling Self-Regulatory Council Recommends B-Epic Discontinue Health-Related Product Performance Claims in Compliance Inquiry
McLean, VA – November 2, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) has recommended that B-Epic Worldwide discontinue certain health-related product performance claims made on social media by its salesforce members.