BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
8/22/2023 - National Advertising Division Recommends T-Mobile Modify or Discontinue Claim About the Ability to Watch Live Major League Baseball Games on MLB.tv
New York, NY – August 22, 2023 – The National Advertising Division (NAD) recommended T-Mobile discontinue the claim that T-Mobile Tuesdays App customers will be able to watch “every regular season [Major League Baseball] game live or on demand,” or modify the claim to make clear which categories of live games are available with the MLB.tv benefit.
8/16/2023 - Direct Selling Self-Regulatory Council Refers Tori Belle to the Federal Trade Commission for Possible Enforcement Action
McLean, VA – August 16, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that Tori Belle Cosmetics discontinue certain earnings claims made by salesforce members on Facebook and YouTube. After a sustained lack of response, DSSRC referred Tori Belle to the FTC for possible enforcement action.
8/15/2023 - Vesync Voluntarily Discontinues Certain Claims for HEPA Air Purifiers Following National Advertising Division Challenge by Dyson
New York, NY – August 15, 2023 – Following a BBB National Programs National Advertising Division (NAD) challenge, brought by competitor Dyson, Vesync Co. voluntarily discontinued certain claims for its HEPA air purifiers.
8/15/2023 - National Advertising Division Finds One Claim for RevWood Flooring Supported and Recommends Other Claims be Discontinued; Mohawk to Appeal
New York, NY – August 15, 2023 – The National Advertising Division (NAD) determined that Mohawk Industries Inc.’s “Authentic imprint of Hardwood” claim for its RevWood laminate flooring product line was not misleading. However, NAD recommended that Mohawk discontinue the claims "Wood without compromise" and "The Perfect Wood for Your Home."
8/10/2023 - Coca-Cola Appeals National Advertising Division Recommendation to Discontinue or Modify Powerade “50% More Electrolytes” Claims
New York, NY – August 10, 2023 – The National Advertising Division (NAD) recommended that The Coca-Cola Company modify or discontinue claims for its Powerade sports drink stating “50% more electrolytes* vs the leading sports drink” and “50% more electrolytes vs. Gatorade Thirst Quencher.”
8/09/2023 - National Advertising Review Board Refers Certain Advertising Claims for Xfinity Mobile to Federal Trade Commission
New York, NY – August 9, 2023 – A panel of the National Advertising Review Board (NARB) has referred advertising claims made by Comcast Cable Communications to the Federal Trade Commission (FTC) for review after the company declined to comply with NARB’s recommendations to modify or discontinue certain advertising claims for Xfinity Mobile.
8/08/2023 - National Advertising Review Board Recommends Shark Modify or Discontinue Certain Advertising Claims for Shark Stratos Vacuum
New York, NY – August 8, 2023 – A panel of the National Advertising Review Board (NARB) recommended that SharkNinja modify or discontinue certain advertising claims for its Shark Stratos Powered Lift-Away upright vacuum. The claims relate to its “superior hair pick-up ability and odor neutralizing technology.”
8/03/2023 - Following a National Advertising Division Challenge, Ginsey Adds Clarifying Disclosure to Advertising for its Antimicrobial Toilet Seats
New York, NY – August 3, 2023 – The National Advertising Division (NAD) determined that additional clarifying language was necessary to qualify claims made by Ginsey Industries regarding the antimicrobial protections provided by its Clorox Antimicrobial line of toilet seats.
8/02/2023 - National Advertising Division Finds “50 Calorie” Claim for Dannon Light & Fit Zero Sugar Product is Supported
New York, NY – August 2, 2023 – The National Advertising Division (NAD) of BBB National Programs determined that Danone US, LLC’s “50-calorie” claim for Dannon Light & Fit Zero Sugar products is substantiated.
7/31/2023 - Privacy Watchdog Brings Sharethrough into Compliance with Digital Advertising Privacy Best Practices
McLean, VA – July 31, 2023 - The Digital Advertising Accountability Program (DAAP) brought Sharethrough, a Montreal-based advertising exchange, into compliance with the DAA Self-Regulatory Principles for online interest-based advertising.