BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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6/28/2023 - National Advertising Review Board Recommends that Certain Claims for One Health Certified Poultry Products be Discontinued
New York, NY – June 28, 2023 – A panel of the National Advertising Review Board (NARB) recommended that One Health, an Iowa non-profit responsible for the One Health Certified standard, discontinue certain animal welfare, antibiotic use, and environmental impact claims used on the OHC website and label.
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6/27/2023 - National Advertising Division Finds Challenged #1 Claims for Voltaren Arthritis Pain Relief Supported; Recommends Others be Modified or Discontinued
New York, NY – June 27, 2023 – The National Advertising Division (NAD) determined that Haleon provided a reasonable basis for the challenged claims that its Voltaren Arthritis Pain Relief Gel is #1 Doctor Recommended.
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6/27/2023 - Direct Selling Self-Regulatory Council Recommends Pure Haven Discontinue Salesforce Member Earnings Claims
McLean, VA – June 27, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs recommended that Pure Haven, LLC discontinue certain earnings claims made by salesforce members on Facebook, TikTok, and YouTube.
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6/26/2023 - National Advertising Division Finds Simply Gum’s “Made With Chicle,” and “Natural” Claims Supported; Recommends Others be Modified or Discontinued
New York, NY – June 26, 2023 – The National Advertising Division (NAD) of BBB National Programs determined that Simply Gum, Inc. provided a reasonable basis for claims that its Simply Gum brand chewing gum is “made with chicle” and “natural” and concluded that, in context, Simply Gum’s “simpler better” claim was puffery. However, NAD recommended that the advertiser discontinue certain claims.
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6/20/2023 - National Advertising Review Board Recommends JBS Discontinue “Net Zero” Emissions by 2040 Claims
New York, NY – June 20, 2023 – A panel of the National Advertising Review Board (NARB), the appellate advertising body of BBB National Programs, recommended that JBS USA Holdings, Inc. discontinue certain claims relating to its goal of achieving “net zero” emissions by 2040.
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6/13/2023 - Ticketmaster Agrees to Update and Strengthen Website to Comply with Digital Advertising Alliance’s Self-Regulatory Principles
McLean, VA – June 13, 2023 - The Digital Advertising Accountability Program (DAAP) worked with Ticketmaster Entertainment, LLC to bring its website into compliance with the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles.
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6/12/2023 - National Advertising Division Refers Claims on Smarter-Reviews.com to Federal Trade Commission for Further Review
New York, NY – June 12, 2023 – The National Advertising Division (NAD) referred advertising claims made by Smarter Reviews to the Federal Trade Commission (FTC).
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6/08/2023 - National Advertising Division Finds Certain Consumer Cellular Wireless Service Plan Claims Supported; Recommends Others be Modified or Discontinued
New York, NY – June 8, 2023 – The National Advertising Division (NAD) determined that certain claims made by Consumer Cellular for its wireless service plans were supported. However, NAD recommended that Consumer Cellular modify or discontinue other claims. The claims were challenged by competitor T-Mobile.
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6/07/2023 - Cargill Voluntarily Discontinues Certain Claims for Nutrena® NatureWise® Chicken Feeds Following National Advertising Division Challenge
New York, NY – June 7, 2023 – Following a National Advertising Division (NAD) challenge brought by competitor Purina, Cargill voluntarily discontinued certain comparative performance and superiority claims for its Nutrena® NatureWise® line of chicken feeds.
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6/06/2023 - Direct Selling Self-Regulatory Council Refers Wayal Health Product Performance Claims to the FTC for Possible Enforcement Action
McLean, VA – June 6, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) referred Wayal Health to the Federal Trade Commission (FTC) for possible enforcement action after it failed to respond to a DSSRC inquiry into aggressive health-related product performance claims made on social media by the company and its salesforce members.