BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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8/29/2024 - National Advertising Division Refers HiSmile Teeth Whitening Product Claims to the Federal Trade Commission
New York, NY – August 29, 2024 – The National Advertising Division referred HiSmile to the Federal Trade Commission (FTC) and other regulatory authorities for review after HiSmile declined to provide an advertiser statement confirming it will comply with all of NAD’s recommendations. -
8/29/2024 - National Advertising Division Refers Comparative Efficacy Claims for HiSmile Toothbrushes to Regulatory Authorities for Further Review
New York, NY – August 29, 2024 – The National Advertising Division referred advertising claims made by HiSmile for its toothbrushes to the Federal Trade Commission (FTC) and other regulatory authorities for review after HiSmile declined to participate in the industry self-regulation process.
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8/28/2024 - National Advertising Division Finds Certain Claims for Verizon Home Internet Supported; Recommends Verizon Modify or Discontinue Others
New York, NY – August 28, 2024 – In a challenge brought by Charter Communications, the National Advertising Division determined that Verizon provided a reasonable basis for certain claims for its Verizon Home Internet but recommended that it discontinue or modify others.
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8/21/2024 - In National Advertising Division Fast-Track SWIFT Case, SharkNinja Voluntarily Modifies Disclosure for “500x Less Dust Exposure” Claim
New York, NY – August 21, 2024 – The National Advertising Division has closed a Fast-Track SWIFT challenge initiated by Dyson regarding advertising by SharkNinja for its Shark Clean & Empty Cordless Stick Vacuum & Auto-Empty System.
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8/20/2024 - National Advertising Division Recommends Happy Mammoth Discontinue Certain Health-Related Claims for Hormone Harmony Dietary Supplement
New York, NY – August 20, 2024 – The National Advertising Division recommended, as part of its routine monitoring program, that Happy Mammoth discontinue certain health-related claims for its Hormone Harmony dietary supplement. -
8/16/2024 - National Advertising Division Recommends Datarails Disclose Material Connection to The Finance Weekly Website for Endorsement, Rankings, and Reviews
New York, NY – August 16, 2024 – In a Fast-Track SWIFT challenge, the National Advertising Division recommended that Datarails clearly and conspicuously disclose its material connection to The Finance Weekly website where endorsement, rankings, and reviews appear.
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8/15/2024 - National Advertising Division Finds Certain Claims for Online Corporate Formation Services Supported; Recommends LegalZoom Modify or Discontinue Others
New York, NY – August 15, 2024 – In a challenge brought by ZenBusiness, the National Advertising Division determined that LegalZoom provided a reasonable basis for certain claims regarding its online corporate formation services but recommended that it discontinue or modify others.
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8/14/2024 - Zurvita Voluntarily Discontinues Certain Product Performance Claims; Direct Selling Watchdog Recommends Others be Discontinued
McLean, VA – August 14, 2024 – The Direct Selling Self-Regulatory Council (DSSRC) recommended Zurvita modify or discontinue certain health-related product performance claims for its Zeal Wellness, Zurvita Burn, R3PAIR, and other health supplements.
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8/13/2024 - National Advertising Division Recommends ASO Discontinue “up to 2x Faster Healing” Claims for Hydrocolloid Gel Bandages
New York, NY – August 13, 2024 – In a challenge brought by Johnson & Johnson, the National Advertising Division recommended that ASO LLC discontinue its “up to 2x faster healing” claims for its hydrocolloid bandages.
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8/08/2024 - National Advertising Review Board Recommends AT&T Discontinue or Modify Supplemental-Coverage-from-Space Claim
New York, NY – August 8, 2024 – A panel of the National Advertising Review Board (NARB) recommended that AT&T discontinue or modify the claim that Supplemental Coverage from Space (SCS) is currently available to AT&T consumers.