BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
10/13/2022 - Once Upon a Farm Discontinues Advertising Claims for Advanced Nutrition Baby Fruit & Veggies Blend Following National Advertising Division Challenge
New York, NY – October 13, 2022 – In a BBB National Programs National Advertising Division (NAD) challenge, brought as part of NAD’s routine monitoring of national advertising for truth and transparency, the advertiser Once Upon a Farm voluntarily discontinued advertising claims regarding its Advanced Nutrition Baby Fruit & Veggies Blend.
10/12/2022 - National Advertising Division Finds Certain WhatsApp Express Claims Supported; WhatsApp Appeals NAD Recommendation to Discontinue or Modify Unsupported Claims
New York, NY – October 12, 2022 – The National Advertising Division (NAD) of BBB National Programs determined that WhatsApp, LLC provided a reasonable basis for express claims for its WhatsApp messaging service analogizing SMS text messages to “open mail” and that WhatsApp did not overstate the vulnerability of SMS text messages compared to end-to-end encrypted messaging.
10/05/2022 - Direct Selling Self-Regulatory Council Refers Fifth Avenue Collection Earnings Claims to the Federal Trade Commission for Possible Enforcement Action
McLean, VA – October 5, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) referred certain Fifth Avenue Collection, Inc. earnings claims to the Federal Trade Commission (FTC) for possible enforcement action after the multi-level direct selling company selling jewelry products failed to respond to DSSRC’s inquiry.
9/28/2022 - NAD Finds Certain Claims Comparing Comcast Xfinity Internet Speed to AT&T Supported; Recommends Others be Modified or Discontinued
New York, NY – September 28, 2022 – The National Advertising Division (NAD) determined that Comcast Cable Communications, LLC provided a reasonable basis for certain internet speed claims, however, NAD recommended that Comcast modify its “Everyone Likes to Go Fast” radio commercial and discontinue other speed-related claims.
9/15/2022 - NAD Recommends Modification of Disclosures Used in Connection with Comcast Xfinity Mobile vs. Verizon 5G Comparative Savings Claims
New York, NY – September 15, 2022 – The National Advertising Division (NAD) determined that comparative savings claims made by Comcast Cable Communications, LLC about its Xfinity Mobile 5G service plan would not be misleading when compared with the cheapest two Ultra Wideband 5G plans by Verizon Communications, Inc., provided that disclosures were adequate.
9/15/2022 - National Advertising Review Board Recommends P&G Discontinue Odor Elimination Claims for Febreze Products
New York, NY – September 15, 2022 – A panel of the National Advertising Review Board (NARB) recommended that P&G discontinue certain “odor elimination” claims that P&G makes across its Febreze line of home fragrance products, which include the Febreze air, candle, car, plug, small spaces, and wax melts products.
9/14/2022 - National Advertising Division Recommends CreditAssociates Discontinue “America’s #1 Debt Relief Company” Claim and Certain Consumer Testimonials
New York, NY – September 14, 2022 – The National Advertising Division (NAD) recommended that CreditAssociates, LLC discontinue the claim “America’s #1 Debt Relief Company,” “4.9 out of 5 based on 8,641 reviews – Trustpilot,” and savings claims that appeared in testimonials featured on the company’s website touting savings of between $11,600 and $40,000 and customers being debt-free within two to three years.
9/13/2022 - National Advertising Division Recommends Charter Communications Discontinue or Modify Claims Comparing Its Spectrum Internet Speeds to AT&T
New York, NY – September 13, 2022 – The National Advertising Division (NAD) recommended that Charter Communications, Inc. discontinue or modify certain comparative speed claims for its Spectrum Internet service, which appeared in its “Monsters Gaming” television commercial. The claims at issue were challenged by internet service provider competitor AT&T Services, Inc.
9/07/2022 - CARU Finds Tilting Point Media in Violation of COPPA and CARU’s Advertising and Privacy Guidelines; Company Agrees to Corrective Actions
McLean, VA – September 7, 2022 – The Children’s Advertising Review Unit (CARU) found Tilting Point Media, owner and operator of the SpongeBob: Krusty Cook-Off app, in violation of COPPA and CARU’s Self-Regulatory Guidelines for Advertising and for Children’s Online Privacy Protection.
9/06/2022 - In Fast-Track SWIFT Case, National Advertising Division Recommends Advertiser Claims be Modified or Discontinued
New York, NY – September 6, 2022 – The National Advertising Division (NAD) recommended that Visible Services LLC, a subsidiary of Verizon Communications, Inc., modify or discontinue pricing claims associated with its prepaid wireless service plan. T-Mobile US had challenged Visible’s claims through NAD Fast-Track SWIFT, an expedited NAD challenge process designed for single-issue advertising cases.