BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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8/08/2024 - National Advertising Division Finds Certain Deel Payroll and HRIS Claims Supported; Recommends Others be Modified or Discontinued
New York, NY – August 8, 2024 – The National Advertising Division determined that Deel provided a reasonable basis for certain claims, but recommended that Deel modify or discontinue certain other claims, including comparative claims versus Rippling’s native payroll software, legal compliance, and customer support. -
8/06/2024 - Children’s Advertising Review Unit Finds KidGeni in Violation of COPPA and CARU’s Privacy Guidelines; Issues Compliance Recommendations
New York, NY – August 6, 2024 - The Children’s Advertising Review Unit (CARU) launched an investigation into the KidGeni website, a generative AI art creator designed for children. The investigation, prompted by CARU’s routine monitoring activities, sought to determine if KidGeni’s platform complies with the COPPA and CARU’s Privacy Guidelines.
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8/05/2024 - Direct Selling Self-Regulatory Council Recommends Lifestyles USA Discontinue Earnings Claims
McLean, VA – August 5, 2024 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that Lifestyles USA discontinue certain earnings claims made on the Lifestyles website and by salesforce members on YouTube and Facebook.
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7/30/2024 - National Advertising Division Finds Xfinity Internet Fast, Reliable, and “Powerful” Claim Supported
New York, NY – July 30, 2024 – The National Advertising Division determined that Comcast Cable provided a reasonable basis for the claims that Xfinity Internet is fast, reliable, and “powerful.”
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7/29/2024 - National Advertising Division Finds Certain Claims for Shark Detect Pro Supported; Recommends SharkNinja Modify or Discontinue Others
New York, NY – July 29, 2024 – The National Advertising Division (NAD) determined that SharkNinja provided a reasonable basis for certain modified claims and the claim that the Shark Cordless Detect Pro Auto-Empty System base “holds dirt and debris for up to 30 days.” However, NAD recommended that SharkNinja discontinue or modify certain “50% better dirt pick up” claims and comparative cleaning claims vs. other Shark vacuums.
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7/24/2024 - National Advertising Division Recommends Dr. Luke Healthcare Discontinue Treatment Claims for its Fungal Nail Renewal Product
New York, NY – July 24, 2024 – The National Advertising Division recommended Dr. Luke Healthcare discontinue certain claims for Dr. Luke’s Fungal Nail Renewal product, including health-related claims, natural claims, and claims that a doctor recommends the product or that it treats a medical condition.
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7/17/2024 - National Advertising Division Finds Flag Image on Kendamil Infant Formula Packaging Conveys Supported Message about Products’ Origin
New York, NY – July 17, 2024 – In a Fast-Track SWIFT challenge, the National Advertising Division determined that use of a flag image on product packaging for Kendal Nutricare’s Kendamil infant formula reasonably conveys a supported message about the products’ origin.
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7/16/2024 - In National Advertising Division Case, GuruNanda Voluntarily Discontinues Claims Made through Influencers for Coconut Pulling Oil Products
New York, NY – July 16, 2024 – The National Advertising Division has closed a Fast-Track SWIFT challenge regarding claims that GuruNanda’s coconut pulling oil products can “naturally reverse a cavity” and “reverse cavities.”
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7/15/2024 - National Advertising Division Refers Health-Related Advertising Claims for Prolacta’s Human Milk Fortifier to Regulatory Agencies
New York, NY – July 15, 2024 – The National Advertising Division will refer advertising claims made by Prolacta Bioscience for its Human Milk Fortifier to the Federal Trade Commission (FTC) and Food and Drug Administration (FDA) for review.
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7/11/2024 - AT&T Appeals National Advertising Division Recommendation to Discontinue or Modify Claim that Supplemental Coverage from Space is Presently Available
New York, NY – July 11, 2024 – In a Fast-Track SWIFT challenge brought by T-Mobile, the National Advertising Division recommended that AT&T Services, Inc. discontinue or modify the claim that its Supplemental Coverage from Space (SCS) is presently available to consumers.