BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
9/07/2022 - CARU Finds Tilting Point Media in Violation of COPPA and CARU’s Advertising and Privacy Guidelines; Company Agrees to Corrective Actions
McLean, VA – September 7, 2022 – The Children’s Advertising Review Unit (CARU) found Tilting Point Media, owner and operator of the SpongeBob: Krusty Cook-Off app, in violation of COPPA and CARU’s Self-Regulatory Guidelines for Advertising and for Children’s Online Privacy Protection.
9/06/2022 - In Fast-Track SWIFT Case, National Advertising Division Recommends Advertiser Claims be Modified or Discontinued
New York, NY – September 6, 2022 – The National Advertising Division (NAD) recommended that Visible Services LLC, a subsidiary of Verizon Communications, Inc., modify or discontinue pricing claims associated with its prepaid wireless service plan. T-Mobile US had challenged Visible’s claims through NAD Fast-Track SWIFT, an expedited NAD challenge process designed for single-issue advertising cases.
9/01/2022 - Direct Selling Self-Regulatory Council Refers Vyvo Earnings Claims to the Federal Trade Commission for Possible Enforcement Action
McLean, VA – September 1, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs referred certain Vyvo, Inc. earnings claims to the Federal Trade Commission (FTC) for possible enforcement action after the direct selling company marketing a smartwatch, DNA and genetics testing, as well as nutritional supplements, failed to respond to DSSRC’s inquiry.
8/24/2022 - National Advertising Review Board Recommends CoStar Group Discontinue Apartments.com Claim “The Most Popular Place to Find a Place”
New York, NY – August 24, 2022 – A panel of the National Advertising Review Board (NARB), the appellate advertising law body of BBB National Programs, recommended that CoStar Group, Inc. discontinue the claim “The Most Popular Place to Find a Place” and that it modify certain advertising to make clear that it is directed only to the rental market.
8/18/2022 - National Advertising Division Recommends T-Mobile Discontinue Claims that Consumers Can “Save Up to 50%” with T-Mobile Home Internet
New York, NY – August 18, 2022 – The National Advertising Division (NAD) recommended that T-Mobile discontinue claims that consumers can “save up to 50% vs. National FCC Broadband Rate Benchmark” with T-Mobile Home Internet (T-HINT) and the implied claims that a consumer will save up to 50% if they purchase T-Mobile internet versus the same or a comparable service level of internet from other providers (including the challenger, Charter Communications, Inc.).
8/18/2022 - National Advertising Division Finds T-Mobile Home Internet Availability Claim Supported, but Recommends “Save Up to 50%” Claim be Discontinued
New York, NY – August 18, 2022 – The National Advertising Division (NAD) determined T-Mobile US provided a reasonable basis for the claim that its T Mobile Home Internet (T-HINT) is “available to many households in most U.S. cities and towns” and the implied claim that T-HINT is available broadly nationwide. The claims at issue were challenged by Verizon Communications, Inc.
8/16/2022 - National Advertising Division Finds Certain Claims for Shark Vertex Supported; Recommends Other Vertex and Navigator Pet Pro Vacuum Claims Be Discontinued
New York, NY – August 16, 2022 – The National Advertising Division (NAD) determined that certain “no hair wrap” claims made by SharkNinja Operating, LLC for its Shark Vertex corded vacuum and Vertex Lightweight cordless stick vacuum were supported. NAD recommended that Shark discontinue or modify other claims for its Vertex vacuums and Navigator Pet Pro vacuum.
8/11/2022 - NAD Finds Verizon 5G Ultra Wideband Expansion Claim Supported; Recommends 5G Ultra Wideband “Most Reliable” Claim be Discontinued
New York, NY – August 11, 2022 – The National Advertising Division (NAD) determined Verizon provided a reasonable basis for the message in its “Verizon is Going Ultra” commercial that Verizon 5G Ultra Wideband has expanded its coverage. However, NAD recommended that Verizon discontinue the “most reliable” claim when referring to the 5G Ultra Wideband network and modify its advertising to clearly define "cities."
8/10/2022 - Moose Toys Discontinues its Fail Fix Dolls Advertising to Comply with Children’s Advertising Review Unit Guidelines on Negative Social Stereotypes
McLean, VA – August 10, 2022 – The Children’s Advertising Review Unit (CARU) has determined that Moose Toys product advertising to children for its Fail Fix Total Makeover Dolls failed to comply with CARU’s Advertising Guidelines, specifically a provision stating that advertising should not portray or encourage negative social stereotyping, prejudice, or discrimination.
8/04/2022 - National Advertising Division Recommends SmileDirectClub Discontinue Comparative “2X Whiter” and “2X Faster” Whitening Strips Claims
New York, NY – August 4, 2022 – The National Advertising Division (NAD) recommended that SmileDirectClub discontinue claims that its Fast-Dissolving Whitening Strips get teeth “2X whiter than Crest Classic White Whitestrips” and whiten teeth “2X faster than Crest Classic White Whitestrips.” These claims were challenged by Procter & Gamble Company, maker of a variety of Crest Whitestrips products.