BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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6/11/2024 - National Advertising Division Recommends Telecom Business Solutions Modify its AI-Pro Advertising to Avoid Confusion with ChatGPT and OpenAI
New York, NY – June 11, 2024 – BBB National Programs’ National Advertising Division recommended that Telecom Business Solutions d/b/a AI-Pro.org, modify its AI-Pro advertising, which uses the terms “ChatGPT” and “GPT4,” to avoid confusion about the nature of AI-Pro’s products and services and its relationship with OpenAI.
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6/06/2024 - Direct Selling Self-Regulatory Council Recommends Magnetude Jewelry Modify or Discontinue Earnings and Product Performance Claims
McLean, VA – June 6, 2024 – The Direct Selling Self-Regulatory Council (DSSRC) opened a compliance inquiry to review advertising from Magnetude Jewelry, following up on an administratively closed April 2023 case concerning earnings claims.
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6/06/2024 - National Advertising Division Finds Certain Claims for Early Defense Dietary Supplement Supported; Recommends Others be Modified or Discontinued
New York, NY – June 6, 2024 – In a challenge brought by MacuHealth, the National Advertising Division determined Vision Elements substantiated shelf-life stability and safety claims for its Early Defense dietary supplement, but recommended that other challenged claims be discontinued or modified.
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6/05/2024 - Direct Selling Self-Regulatory Council Recommends inCruises Discontinue Salesforce Member Earnings Claims
McLean, VA – June 5, 2024 – The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs recommended that inCruises discontinue certain earnings claims made by salesforce members on social media.
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6/04/2024 - Following National Advertising Division Challenge, Summus Medical Laser Voluntarily Discontinues Certain Claims
New York, NY – June 4, 2024 – Following a BBB National Programs’ National Advertising Division challenge brought by competitor Multi Radiance Medical, Summus Medical Laser voluntarily discontinued certain claims for its Medical Laser product.
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5/30/2024 - Following National Advertising Division Challenge, NutriDrip Voluntarily Modified or Discontinued Certain NutrIMMUNITY IV Drip Therapy Claims
New York, NY – May 30, 2024 – Following a challenge brought by the National Advertising Division as part of its routine monitoring program, NutriDrip/JMB Medical Group, PLLC discontinued certain advertising claims used to promote its NutrIMMUNITY IV Drip Therapy.
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5/30/2024 - National Advertising Division Refers TWiiSH to the Federal Trade Commission for Review
New York, NY – May 30, 2024 – The National Advertising Division has referred TWiish advertising claims and influencer practices for their “Peachy Clean” and “Zit Ain’t Cute” products to the Federal Trade Commission (FTC) after the company failed to provide a substantive response to the inquiry.
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5/29/2024 - Children’s Advertising Review Unit Finds YouTube Channel “Vlad and Niki” in Violation of its Advertising Guidelines; Recommends Disclosure Modifications
New York, NY – May 29, 2024 - The Children’s Advertising Review Unit (CARU) launched an investigation into the YouTube channel “Vlad and Niki” to determine if the channel's video content and advertisements comply with CARU’s Self-Regulatory Guidelines for Children’s Advertising.
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5/29/2024 - National Advertising Division Recommends Reckitt Benckiser Modify or Discontinue Certain Claims for Finish Powerball Ultimate Dishwasher Tablets
New York, NY – May 29, 2024 – In a challenge brought by P&G, the National Advertising Division recommended that Reckitt Benckiser LLC modify or discontinue certain claims for its Finish Powerball Ultimate Dishwasher Tablets.
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5/23/2024 - National Advertising Review Board Finds Glad ForceFlex MaxStrength Trash Bag “25% More Durable” Claims on Packaging Not Misleading
New York, NY – May 23, 2024 – A panel of the National Advertising Review Board (NARB) determined that The Glad Products Company’s “25% more durable” claim for Glad ForceFlex MaxStrength bags, as it appears on the packaging of 45- 34- and 20-bag sizes, is not misleading.