BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
5/02/2023 - National Advertising Division Finds “Verizon Is the Number One Network Choice in Public Safety” Claim in Verizon Frontline Commercial Supported
New York, NY – May 2, 2023 – In a Fast-Track SWIFT challenge brought by AT&T, the National Advertising Division (NAD) determined that the claim “Verizon is the number one network choice in public safety,” made by Verizon in a commercial for its Verizon Frontline service, is supported.
5/02/2023 - Direct Selling Self-Regulatory Council Finds Magnetude Jewelry on Path to Advertising Compliance
McLean, VA – May 2, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) opened a compliance inquiry to review advertising from Magnetude Jewelry following a case from 2021 concerning earnings and product claims and found Magnetude Jewelry on the path to compliance.
4/27/2023 - National Advertising Division Refers ViiV Healthcare’s DOVATO HIV Medication Claims to FDA and FTC for Review
New York, NY – April 27, 2023 – The National Advertising Division (NAD) referred advertising claims made by ViiV Healthcare Company for its DOVATO® single-tablet HIV treatment medication to the FDA and FTC after the company did not participate in the self-regulatory process.
4/27/2023 - National Advertising Division Finds Certain Shark Stratos Vacuum Claims Supported; Shark Appeals NAD Recommendations to Discontinue or Modify Other Claims
New York, NY – April 27, 2023 – The National Advertising Division (NAD) determined that certain “no hair wrap” claims made by SharkNinja for its Shark Stratos Powered Lift-Away upright vacuum were supported. However, NAD recommended that Shark discontinue or modify other claims for the Stratos vacuum related to its superior hair pick-up ability, odor-neutralizing technology, and superior suction.
4/26/2023 - National Advertising Division Recommends Charter Discontinue or Modify Speed Claim for Spectrum Speed Boost
New York, NY – April 26, 2023 – In a Fast-Track SWIFT challenge brought by AT&T, the National Advertising Division (NAD) recommended that Charter discontinue the claim that “Only Spectrum gives you Speed Boost, for the fastest wireless speeds in the palm of your hand” or modify the advertising to disclose the material conditions necessary to obtain the benefits of Speed Boost.
4/25/2023 - National Advertising Division Recommends T-Mobile Home Internet Commercial be Discontinued or Modified to Avoid Implied Message of Fast 5G Speeds
New York, NY – April 25, 2023 – In a Fast-Track SWIFT challenge brought by Charter Communications, Inc., the National Advertising Division (NAD) recommended that T-Mobile discontinue or modify the challenged commercial to avoid conveying the implied message that all T-Mobile Home Internet (T-HINT) users will receive fast 5G speeds.
4/25/2023 - National Advertising Division Recommends T-Mobile Discontinue “Don’t You Worry ‘Bout Speed” Claim for T-Mobile Home Internet ServiceNew York, NY – April 25, 2023 – In a Fast-Track SWIFT challenge brought by Comcast Cable Communications Management, LLC, the National Advertising Division (NAD) recommended that T-Mobile discontinue the “Don’t you worry ‘bout speed” claim in reference to T-Mobile’s Home Internet (T-HINT) service.
4/24/2023 - National Advertising Review Board Finds “You Need a Better Network” Claim for Verizon’s Wireless Service to Be Puffery in Specific Television Commercial
New York, NY – April 24, 2023 – A panel of the National Advertising Review Board (NARB), the appellate body of BBB National Programs, determined that Verizon Communications' use of the phrase “you need a better network” in the context of the “Tis the Season” television commercial was puffery.
4/20/2023 - National Advertising Review Board Recommends Smile Prep Modify or Discontinue Claims and Disclosures on SmilePrep.com
A panel of the National Advertising Review Board (NARB) recommended that Smile Prep, LLC discontinue certain ranking and performance claims, avoid conveying messages regarding preferential treatment to affiliate partners and that its rankings and reviews are objective, and clearly disclose Smile Prep's claims that are advertising.
4/13/2023 - Vegamour Discontinues Certain Advertising Claims for Gro Ageless Anti-Gray Hair Serum Following National Advertising Division Challenge
New York, NY – April 13, 2023 – In response to a BBB National Programs National Advertising Division (NAD) challenge, brought as part of NAD’s routine monitoring of national advertising for truth and transparency, Vegamour voluntarily discontinued advertising claims regarding its Gro Ageless Anti-Gray Hair Serum.