BBB National Programs Decision Summaries

In response to an inquiry from the Electronic Retailing Self-Regulation Program (ERSP), Ecommerce Solutions, Inc., has voluntarily discontinued certain claims related to the company’s Vibrant White tooth whitener and said it will disclose on a product-review Website the company’s relationship to the Vibrant White product, actions ERSP determined were necessary and proper. ERSP further determined that certain advertising claims made for the product were supported.

The Electronic Retailing Self-Regulation Program (ERSP) announced that VC E-Commerce Solutions (VCES) marketers of Jevené the Essence of Youth Wrinkle -Reduction Cream, have provided support for qualified performance claims. ERSP has recommended also that the company modify certain performance, comparative, and testimonial claims in its online advertising. The marketer’s advertising was reviewed pursuant to an anonymous competitive challenge.

The Electronic Retailing Self-Regulation Program (ERSP) has determined that Vascular Health Specialists (VHS) provided adequate support for performance claims made in direct-response advertising for Rosadyn.

The Electronic Retailing Self-Regulation Program (“ERSP”), the electronic direct-response industry’s self-regulatory forum supervised by the National Advertising Review Council (“NARC”), announced that it has recommended that direct response marketer Value Marketing, Inc. discontinue general performance, comparative market, and establishment claims made in its online advertising for the nutritional supplement Metabo Speed XXX.  The truth and accuracy of the marketer’s claims came to the attention of ERSP from a consumer complaint.

The Electronic Retailing Self-Regulation Program (ERSP) has recommended that Urban Nutrition clearly and conspicuously disclose its material connections to the Websites, products and paid reviews on certain Websites that present themselves as unbiased and independent consumer resources.

The Electronic Retailing Self-Regulation Program (“ERSP”), the electronic direct-response industry’s self-regulatory forum supervised by the National Advertising Review Council (“NARC”), announced that despite the fact that several studies were submitted by the marketer on the product and its ingredients, it has recommended that U.S. Botanicals, the direct response marketer for Glycoprin Nutritional Supplements , to discontinue broad health claims made in its infomercial until further studies can be conducted to clarify specific health issues.  The truth and accuracy of the marketer’s claims came to the attention of ERSP from an anonymous consumer complaint..

The Electronic Retailing Self-Regulation Program (ERSP) announced that Unimed International, Inc. (Unimed) parent company of Chamonix All Natural Skin Care (Chamonix) marketers of the Jeunesse Eye Cream and Face Serum (Jeunesse), has supported its claim that Jeunesse reduces the appearance of wrinkles and has agreed to modifying other Performance, establishment, and testimonial claims. Chamonix voluntarily modified comparative claims while the ERSP review was ongoing. The marketer’s advertis ing was reviewed pursuant to a competitive challenge.

The Electronic Retailing Self-Regulation Program (ERSP) found that the Ultimate Shopping Network (USN), owned by the Ultimate Shopping Network Corporation, substantiated exclusivity and descriptive claims broadcast during several hours of live shopping television.

The Electronic Retailing Self-Regulation Program (ERSP) has determined that Tyrell Inc., marketers of the Zeno Acne Treatment Device (Zeno), have adequately supported certain claims, but recommended the addition of disclosures to advertising for the product.

The Electronic Retailing Self-Regulation Program (“ERSP”) announced that Trivita, Inc. (“Trivita”), marketers of the Trivita Balanced Woman Supplement (“Balanced Woman”), has substantiated general product performance claims agreed to modify future safety, specific performance, and “clinically proven” claims. The marketer’s advertising was reviewed pursuant to an anonymous consumer challenge.