BBB National Programs Decision Summaries

BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.

 

For the full text of NAD, NARB, and CARU decisions, subscribe to the Online Archive. Other case decisions are available publicly: DSSRC and DAAP. For members of the press, the full text of any BBB National Programs decision is available by emailing the request to press@bbbnp.org.
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  • 4/09/2020 - Sunset Health Participates In ERSP Forum

    The Electronic Retailing Self-Regulation Program (ERSP) has recommended that Sunset Health Products, Inc., marketer of the Hollywood Cookie Diet, the Hollywood 48-Hour Miracle Diet, the Hollywood 24-Hour Miracle Diet and the Hollywood 15-Day DeTox, modify or discontinue certain advertising claims for its products. ERSP determined that the marketer could support certain claims and noted that the marketer represented that it had voluntarily discontinued certain claims.

  • 4/09/2020 - Pharmavite Participates In ERSP Forum

    The Electronic Retailing Self-Regulation Program (ERSP) announced that Pharmavite LLC (Pharmavite), marketers of the Nature Made® Cholest-Off® Dietary Supplement (Cholest-Off), has substantiated general performance and establishment claims, and has voluntarily agreed to make more conspicuous disclosures in its advertising. The marketer’s advertising was reviewed pursuant to ERSP’s ongoing monitoring program.

  • 4/09/2020 - No More Mortgage Participates In ERSP Forum

    The Electronic Retailing Self-Regulation Program (ERSP) has recommended that certain advertising claims for the No More Mortgage Debt Elimination Program be modified or discontinued. ERSP did find the company could support a general performance claim for the No More Mortgage program.

  • 4/09/2020 - Lemonade Weight Loss Diet Participates In ERSP Forum

    The Electronic Retailing Self-Regulation Program (ERSP) has determined that Lemonade Weight Loss LLC, marketer of the Lemonade Weight Loss Diet program, provided adequate support for general performance claims but recommended the marketer modify certain claims and add disclosures regarding the meal plan and diet components.

  • 4/09/2020 - Janson Beckett Participates In ERSP Forum

    The Electronic Retailing Self-Regulation Program (ERSP) announced that Janson Beckett Cosmeceuticals (Janson Beckett), marketers of AlphaDerma CE anti-aging treatment, have provided support for broad comparative claims as to the ease of use of their product compared to Botox. However, ERSP has asked that Janson Beckett modify general performance, establishment, and testimonial, and specific comparative claims in online advertising. The marketer’s advertising was reviewed pursuant to an anonymous competitive challenge.

  • 4/09/2020 - Fitness Quest, Inc. Substantiates Claims In ERSP Forum

    The Electronic Retailing Self-Regulation Program (ERSP) announced that Fitness Quest, Inc. (Fitness Quest), marketers of the Ab-Lounge Abdominal Exercise Machine (Ab-Lounge) has substantiated the comparative claim reviewed pursuant to ERSP’s ongoing monitoring program.

  • 4/09/2020 - ERSP Reviews Claims For Media Dime Marketing’s “Cheap Gas” Automobile Device

    The Electronic Retailing Self-Regulation Program (ERSP) has recommended that Media Dime Marketing, LLC, discontinue performance and establishment claims for the Cheap GasAutomobile Device.  

  • 4/09/2020 - Hobbytron.com Substantiates Claims In ERSP Forum

    The Electronic Retailing Self-Regulation Program (ERSP) has announced that Hobbytron.com (Hobbytron), marketer of the B-29 Super Fortress RC Electric Airplane (B-29), has substantiated the claims reviewed pursuant to a consumer complaint.

  • 4/09/2020 - ERSP Reviews Advertising For PainNot Laser RX

    The Electronic Retailing  Self-Regulation  Program (ERSP) has  determined  that  Suarez Corporation  Industries,  which  markets  the  PainNOT Laser RX, has provided a reasonable basis for general performance claims. 

  • 4/09/2020 - ERSP Reviews Advertising For Iovate “Smartburn”

    The Electronic Retailing Self-Regulation Program (ERSP) announced that Iovate Health Sciences International (Iovate), marketers of the SmartBurn with Hoodia Weight Loss Supplement (SmartBurn), have provided a reasonable basis for all general performance and establishment claims as well as doctor and consumer testimonial claims. ERSP has recommended the marketer modify certain claims.