BBB National Programs Decision Summaries

The Electronic Retailing Self-Regulation Program (ERSP) announced that Trimlife, Inc. (Trimlife ), marketer of the TrimLife Advanced Nutritional Supplement, voluntarily discontinued performance and establishment claims and was cautioned by ERSP on voluntarily modified safety and testimonial claims. The marketer’s advertising was reviewed pursuant to ERSP’s monitoring program.

The Electronic Retailing Self-Regulation Program (ERSP) has recommended that T&L Perfect USA discontinue performance and establis hment claims for the Hawaii Chair. The marketer’s advertising came to  ERSP’s attention pursuant to ERPS’s routine monitoring program.

The Electronic Retailing  Self-Regulation  Program (ERSP) has determined  that  Think and Lose,  LLC., which markets the Think and Lose Weight  Loss  Program, has provided  a reasonable  basis  for a claim  relating  to ease of use. However, ERSP  recommended the marketer discontinue  or modify more specific claims found in the advertising. The marketer’s advertising came to ERSP’s attention pursuant to its ongoing monitoring efforts.

The Electronic Retailing Self-Regulation Program (ERSP) has determined that The FRS Company has provided adequate support for certain performance and establishment claims for FRS Healthy Energy Products, but recommended the marketer modify a claim that suggested the product’s key ingredient is the only antioxidant clinically proven to both support the immune system and boost energy.

The Electronic Retailing Self-Regulation Program (“ERSP”), the electronic direct-response industry’s self-regulatory forum supervised by the National Advertising Review Council (“NARC”), announced that it has recommended that direct response marketer The Applicator Cosmetic System (“The Applicator”) discontinue general performance claims made in itsonline advertising.  The truth and accuracy of the marketer’s claims came to the attention of ERSP from a consumer complaint.

The Electronic Retailing Self-Regulation Program (ERSP), the electronic direct-response industry’s self-regulatory forum supervised by the National Advertising Review Council (NARC), announced that Thane International, Inc., marketers for the tooth whitening product, Klear Action Whitening System, has substantiated safety and quantified shade claims made in its direct response advertising and also recommended that the marketer modify other core claims concerning comparisons to dentist office products and its receipt of pre-market notification. Concerns about the truth and accuracy of the marketer’s claims came to the attention of ERSP from its ongoing monitoring program.

The Electronic Retailing Self-Regulation Program (ERSP) announced that Telebrands . (Telebrands), marketers of the WhiteLight Tooth Whitening System, has substantiated specific general efficacy and comparative claims, and has agreed to modify other comparative and performance-based claims, establishment claims and dramatizations. The marketer’s advertising was reviewed pursuant to a competitive challenge from Thane International, Inc.

The Electronic Retailing Self-Regulation Program (ERSP) has recommended that Sunset Health Products, Inc., marketer of the Hollywood Cookie Diet, the Hollywood 48-Hour Miracle Diet, the Hollywood 24-Hour Miracle Diet and the Hollywood 15-Day DeTox, modify or discontinue certain advertising claims for its products. ERSP determined that the marketer could support certain claims and noted that the marketer represented that it had voluntarily discontinued certain claims.

The Electronic Retailing Self-Regulation Program (ERSP) announced that Pharmavite LLC (Pharmavite), marketers of the Nature Made® Cholest-Off® Dietary Supplement (Cholest-Off), has substantiated general performance and establishment claims, and has voluntarily agreed to make more conspicuous disclosures in its advertising. The marketer’s advertising was reviewed pursuant to ERSP’s ongoing monitoring program.

The Electronic Retailing Self-Regulation Program (ERSP) has recommended that certain advertising claims for the No More Mortgage Debt Elimination Program be modified or discontinued. ERSP did find the company could support a general performance claim for the No More Mortgage program.