BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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5/21/2024 - Direct Selling Self-Regulatory Council Recommends Healy World Discontinue Health-Related and Earnings Claims in Compliance Inquiry
McLean, VA – May 21, 2024 – The Direct Selling Self-Regulatory Council (DSSRC) has recommended that Healy World, a direct selling company that markets consumer health and wellness products, discontinue certain health-related product performance claims made on social media by its salesforce members.
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5/16/2024 - National Advertising Division Refers Problem Pregnancy Center to the MA Attorney General and Social Platforms for Review
New York, NY – May 16, 2024 – The National Advertising Division (NAD) referred advertising claims made by Problem Pregnancy, a crisis pregnancy center, to the Massachusetts Attorney General and social media platforms after the company failed to respond to NAD's inquiry.
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5/16/2024 - National Advertising Division Finds Certain Compostability Claims for HoldOn Bags Supported; Recommends Others be Modified or Discontinued
New York, NY – May 16, 2024 – The National Advertising Division determined that HoldOn Bags has a reasonable basis to claim that its trash bags break down in compost environments, but recommended other claims be discontinued.
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5/15/2024 - Following National Advertising Division Challenge Aroeve Voluntarily Discontinues Certain Claims for HEPA Air Purifiers
New York, NY – May 15, 2024 – Following a National Advertising Division challenge brought by competitor Vesync Corporation, Antadi LLC d/b/a Aroeve Direct voluntarily discontinued certain claims for its HEPA air purifiers.
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5/09/2024 - Direct Selling Self-Regulatory Council Recommends pawTree Discontinue Salesforce Member Earnings Claims
McLean, VA – May 9, 2024 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that pawTree, LLC discontinue certain earnings claims made by salesforce members on Facebook, YouTube, TikTok, and LinkedIn.
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5/09/2024 - National Advertising Division Recommends Amyris Clean Beauty Modify “Clinically-Proven” Claim for Biossance Squalane & Maine Algae Eye Cream
New York, NY – May 9, 2024 – The National Advertising Division recommended Amyris Clean Beauty modify its “Clinically-proven” claim to reflect that the “quick” and “visible” results relate only to hydration and “the appearance of fine lines.”
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5/08/2024 - National Advertising Division Recommends Unilever Discontinue or Modify Certain Claims for Degree Advanced Antiperspirant
New York, NY – May 8, 2024 – The National Advertising Division recommended that Unilever discontinue claims that Degree Advanced completely prevents underarm sweat and sweat marks during intense exercise sessions, discontinue their side-by-side comparison with Old spice, and modify its "Samuel" commercial.
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5/06/2024 - Direct Selling Self-Regulatory Council Recommends Lemongrass Discontinue Certain Earnings and Health-Related Product Claims
McLean, VA – May 6, 2024 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that Lemongrass Spa Products modify or discontinue certain earnings and health-related product performance claims.
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4/22/2024 - National Advertising Division Recommends Blueprint Test Preparation Discontinue Certain MCAT Score Improvement Claims
New York, NY – April 22, 2024 – The National Advertising Division recommended Blueprint Test Preparation discontinue certain express and implied claims made in connection with its four MCAT preparation courses, including claims that Blueprint students raise their MCAT scores by 15 or 13 points on average.
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4/18/2024 - National Advertising Division Recommends The Princeton Review Discontinue Point Increase Claims for MCAT Test Preparation Services
New York, NY – April 18, 2024 – In a Fast-Track SWIFT challenge, the National Advertising Division recommended that The Princeton Review (TPR) discontinue claims that its students “Score a 515+ on the MCAT or add 15 points depending on your starting score. Guaranteed or your money back.”