BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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5/29/2024 - Children’s Advertising Review Unit Finds YouTube Channel “Vlad and Niki” in Violation of its Advertising Guidelines; Recommends Disclosure Modifications
New York, NY – May 29, 2024 - The Children’s Advertising Review Unit (CARU) launched an investigation into the YouTube channel “Vlad and Niki” to determine if the channel's video content and advertisements comply with CARU’s Self-Regulatory Guidelines for Children’s Advertising.
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5/29/2024 - National Advertising Division Recommends Reckitt Benckiser Modify or Discontinue Certain Claims for Finish Powerball Ultimate Dishwasher Tablets
New York, NY – May 29, 2024 – In a challenge brought by P&G, the National Advertising Division recommended that Reckitt Benckiser LLC modify or discontinue certain claims for its Finish Powerball Ultimate Dishwasher Tablets.
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5/23/2024 - National Advertising Review Board Finds Glad ForceFlex MaxStrength Trash Bag “25% More Durable” Claims on Packaging Not Misleading
New York, NY – May 23, 2024 – A panel of the National Advertising Review Board (NARB) determined that The Glad Products Company’s “25% more durable” claim for Glad ForceFlex MaxStrength bags, as it appears on the packaging of 45- 34- and 20-bag sizes, is not misleading.
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5/21/2024 - Direct Selling Self-Regulatory Council Recommends Healy World Discontinue Health-Related and Earnings Claims in Compliance Inquiry
McLean, VA – May 21, 2024 – The Direct Selling Self-Regulatory Council (DSSRC) has recommended that Healy World, a direct selling company that markets consumer health and wellness products, discontinue certain health-related product performance claims made on social media by its salesforce members.
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5/16/2024 - National Advertising Division Refers Problem Pregnancy Center to the MA Attorney General and Social Platforms for Review
New York, NY – May 16, 2024 – The National Advertising Division (NAD) referred advertising claims made by Problem Pregnancy, a crisis pregnancy center, to the Massachusetts Attorney General and social media platforms after the company failed to respond to NAD's inquiry.
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5/16/2024 - National Advertising Division Finds Certain Compostability Claims for HoldOn Bags Supported; Recommends Others be Modified or Discontinued
New York, NY – May 16, 2024 – The National Advertising Division determined that HoldOn Bags has a reasonable basis to claim that its trash bags break down in compost environments, but recommended other claims be discontinued.
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5/15/2024 - Following National Advertising Division Challenge Aroeve Voluntarily Discontinues Certain Claims for HEPA Air Purifiers
New York, NY – May 15, 2024 – Following a National Advertising Division challenge brought by competitor Vesync Corporation, Antadi LLC d/b/a Aroeve Direct voluntarily discontinued certain claims for its HEPA air purifiers.
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5/09/2024 - Direct Selling Self-Regulatory Council Recommends pawTree Discontinue Salesforce Member Earnings Claims
McLean, VA – May 9, 2024 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that pawTree, LLC discontinue certain earnings claims made by salesforce members on Facebook, YouTube, TikTok, and LinkedIn.
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5/09/2024 - National Advertising Division Recommends Amyris Clean Beauty Modify “Clinically-Proven” Claim for Biossance Squalane & Maine Algae Eye Cream
New York, NY – May 9, 2024 – The National Advertising Division recommended Amyris Clean Beauty modify its “Clinically-proven” claim to reflect that the “quick” and “visible” results relate only to hydration and “the appearance of fine lines.”
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5/08/2024 - National Advertising Division Recommends Unilever Discontinue or Modify Certain Claims for Degree Advanced Antiperspirant
New York, NY – May 8, 2024 – The National Advertising Division recommended that Unilever discontinue claims that Degree Advanced completely prevents underarm sweat and sweat marks during intense exercise sessions, discontinue their side-by-side comparison with Old spice, and modify its "Samuel" commercial.