BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
3/15/2023 - In National Advertising Division Challenge, “Non-Toxic” and “Eco-Friendly” Claims for Weiman Cleaning Products Voluntarily Discontinued
New York, NY – March 15, 2023 – In a National Advertising Division (NAD) challenge, brought by competitor S.C. Johnson, PurposeBuilt Brands and Weiman Products voluntarily discontinued “non-toxic” and “eco-friendly” advertising claims for its Weiman cleaning products.
3/14/2023 - Routine Wellness Discontinues Advertising Claims for Shampoo and Conditioner Following National Advertising Division Challenge
New York, NY – March 14, 2023 – As part of the National Advertising Division (NAD) routine monitoring of national advertising for truth and transparency, following a NAD inquiry, Routine Wellness voluntarily discontinued advertising claims regarding its shampoo and conditioner.
3/14/2023 - Frontier Voluntarily Discontinues “Whole Home Wi-Fi Guarantee” Claim Following Charter’s National Advertising Division Challenge
New York, NY – March 14, 2023 – Following a Fast-Track SWIFT challenge brought by competitor Charter Communications, Inc., Frontier Communications voluntarily discontinued its “Whole Home Wi-Fi Guarantee” claim that appeared in various media, including television commercials, radio advertisements, and digital advertising.
3/13/2023 - National Advertising Division Finds Certain Frontier Fiber Internet Services Claims Supported; Recommends Others be Modified or Discontinued
New York, NY – March 13, 2023 – Acting on a challenge brought by Charter Communications, Inc., the National Advertising Division (NAD) determined that certain claims made by Frontier Communications Parent, Inc. for its Frontier Fiber internet services were supported. However, NAD recommended that other claims be modified or discontinued.
3/08/2023 - National Advertising Review Board Recommends SharkNinja Discontinue or Modify Certain Claims for Shark Air Purifiers
New York, NY – March 8, 2023 – A panel of the National Advertising Review Board (NARB) recommended that SharkNinja discontinue claims that its Shark Air Purifier 6 meets or exceeds HEPA standards and that its air purifiers perform better than other HEPA-labeled air purifiers, and recommended they modify its “Clean Air 100%” claim.
3/06/2023 - Direct Selling Self-Regulatory Council Refers Karatbars Earnings Claims to the FTC for Possible Enforcement Action
McLean, VA – March 6, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) has referred direct selling company Karatbars International to the FTC for possible enforcement action after Karatbars failed to respond to a DSSRC inquiry into earnings claims made on social media by Karatbars salesforce members.
2/28/2023 - National Advertising Division Recommends that Verizon Modify Disclosures in Connection with Pricing Claim of “$25 a Line Guaranteed for Three Years”
New York, NY – February 28, 2023 – In a Fast-Track SWIFT challenge brought by AT&T, the National Advertising Division (NAD) recommended that Verizon modify disclosures used in connection with its claim that consumers who switch to Verizon will get service “for just $25 a line guaranteed for three years.”
2/27/2023 - National Advertising Division Recommends Pier 1 Imports Clearly and Conspicuously Disclose Material Terms of Pier 1 Rewards Membership
New York, NY – February 27, 2023 – The National Advertising Division (NAD) recommended that Pier 1 Imports clearly and conspicuously disclose the material terms of the Pier 1 Rewards customer loyalty program at the time a consumer adds an item to their cart.
2/23/2023 - Molson Coors Appeals National Advertising Division Recommendation to Discontinue “Light Beer Shouldn’t Taste Like Water” Claim
New York, NY – February 23, 2023 – In a Fast-Track SWIFT challenge brought by Anheuser-Busch, the National Advertising Division (NAD) recommended that Molson Coors discontinue the claim that “light beer shouldn’t taste like water. It should taste like beer.”
2/22/2023 - Verizon Appeals National Advertising Division Recommendation to Discontinue “You Need a Better Network” Claim for its Wireless Service
New York, NY – February 22, 2023 – In a challenge brought by AT&T Services, the National Advertising Division (NAD) recommended that Verizon Communications discontinue the claim “you need a better network,” as well as several implied claims, used in connection with its wireless service.