The Applicator Cosmetic System Participates In ERSP Self-Regulatory Forum

New York, NY – April 22, 2005 – The Electronic Retailing Self-Regulation Program (“ERSP”), the electronic direct-response industry’s self-regulatory forum supervised by the National Advertising Review Council (“NARC”), announced that it has recommended that direct response marketer The Applicator Cosmetic System (“The Applicator”) discontinue general performance claims made in itsonline advertising.  The truth and accuracy of the marketer’s claims came to the attention of ERSP from a consumer complaint.

In the inquiry for The Applicator Weight Loss Treatment, ERSP requested that the marketer provide substantiation for several general performance claims and testimonials that were communicated in online advertising including:  “You don’t have to exercise to keep the inches off.; “…in just two hours…she lost a total of 5 and ¼ inches…” and “Liposuction without surgery or pain”.

While acknowledging that the marketer had voluntary undertaken the responsibility to modify and discontinue certain claims, ERSP concluded that the marketer did not provide the evidence necessary to support the performance claims made in the advertisement. ERSP therefore recommended discontinuing all performance claims and testimonials until sufficient testing can be conducted to support such representations.

In response to ERSP’s decision, The Applicator Spa System responded “We … are fully committed to working with ERSP to make our advertising truthful and accurate…in the spirit of the self-regulatory system, we already started modifying the website and will use the latest ERSP recommendations to make further revisions in our advertising.”

Latest News


Data Privacy Accountability in Practice: A Case Study of Cisco

In this episode of The Accountability Studio, host Cobun Zweifel-Keegan is joined by Cisco's Vice President and Chief Privacy Officer, Harvey Jang, and BBB National Programs’ Director of Global Privacy Initiatives, Josh Harris, for a deep-dive into one company’s innovative approach to data privacy, accountability, and trust. Listen in to learn how Cisco...

Listen to the Podcast

National Advertising Division Finds T-Mobile’s “Largest” 5G Network and Other Claims Supported; Recommends Certain Other Claims be Modified or Discontinued

New York, NY – October 20, 2021 – The National Advertising Division (NAD) determined that T-Mobile USA, Inc.’s claim to have the “largest” 5G network is substantiated and that its “5G speeds as fast as Wi-Fi” claim was supported in the context in which it was presented on the...

Read the Decision

National Advertising Review Board Recommends Johnson & Johnson Discontinue “#1 Dermatologist Recommended Skincare Brand” Claim for Neutrogena

New York, NY – October 20, 2021 – A panel of the National Advertising Review Board (NARB) has recommended that Johnson & Johnson Consumer Inc. (JJCI) discontinue the claim that its Neutrogena brand is the “#1 Dermatologist Recommended Skincare Brand.” 

Read the Decision

Case #48-2021: Monitoring Inquiry – Lifebrook, LLC

The Direct Selling Self-Regulatory Council (DSSRC) is a national advertising self-regulation program administered by BBB National Programs. This inquiry was commenced by DSSRC pursuant to its ongoing independent monitoring of advertising and marketing claims in the direct selling industry.

Read more