NAD Recommends J.G. Wentworth Company Modify its “Cash Now” Claims to Clearly and Conspicuously Disclose Material Information about Timing of Payment

For Immediate Release
Contact: Abby Hills, Director of Communications, BBB National Programs

703.247.9330 /

New York, NY – April 8, 2021 – The National Advertising Division (NAD) of BBB National Programs recommends that the J.G. Wentworth Company modify its advertising to disclose clearly and conspicuously that its offer of “cash now,” in exchange for purchase of the customer’s structured settlement and any related annuity payment rights, is not immediate, but requires a court approval process that takes, on average, seven weeks to complete. Further, NAD recommended that where there is an implied message that a customer’s receipt of the lump sum is immediate, the advertiser should modify its advertising to clearly and conspicuously disclose material information about the timing of receipt of cash.

The claims at issue, which appeared in television and internet advertising, were challenged as part of NAD’s routine monitoring program, and included:

  • “I have a structured settlement and I need cash now. Call J.G. Wentworth.”
  • “I have an annuity but I need cash now. Call J.G. Wentworth.”
  • “Do you get regular payments from an insurance company, for example, from a personal injury settlement or a car accident? .... In exchange for some or all of your future payments, we give you a lump sum of cash now.”


J.G. Wentworth has been in the business of purchasing structured settlement payment rights since 1995. Structured settlements are often used in the settlement of a personal injury lawsuit. Rather than a lump sum payment at the conclusion of a lawsuit, the payment is usually made on a regular basis over a period of years. Consumers with a qualifying structured settlement can enter into a contract with J.G. Wentworth, which then hires an attorney in the state where the customer resides and prepares a petition to file with the local court to approve the transfer of the customer’s structured settlement and any related annuity payment rights.

This process takes approximately seven weeks. Once the court approves the petition, the consumer will usually receive their payment within two business days. J.G. Wentworth often gives customers a cash advance ahead of any court approval. J.G. Wentworth also purchases private annuity payments that do not require court approval but have other restrictions.

NAD determined that, in the context of the challenged advertising, one message reasonably conveyed by the advertiser’s “cash now” claims with respect to a structured settlement and any related annuity payment is that receipt of cash is immediate. NAD noted that consumers are not clearly informed that they receive the lump sum of cash only after a court approval process. Therefore, NAD recommended that J.G. Wentworth’s advertising disclose the information that consumers need to evaluate the offer of “cash now” in the context of their existing structured settlement and related annuity payment plans, specifically that “cash now” is not immediate but requires a process that takes, on average, seven weeks to complete. In addition, where the implied message is conveyed that receipt of the lump sum is immediate, the advertiser should modify its advertising to clearly and conspicuously disclose material information about the delay in receiving cash.

NAD noted that nothing in its decision prevents the advertiser from making visual references to their services, provided that disclosures communicating its limitations are sufficiently easy to notice, read and understand (i.e., appearing when the triggering claim is made).

In its advertiser statement, J.G. Wentworth stated that it “agrees to comply with NAD’s recommendations. As 25 years of experience without a single complaint on payment timing attests, customers understand what J.G. Wentworth’s iconic tag line means when it refers to ‘cash now.’ Nevertheless, J.G. Wentworth is pleased to participate in the self-regulatory process and will take NAD’s recommendations into account in its future advertising.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive.


About BBB National Programs: BBB National Programs is where businesses turn to enhance consumer trust and consumers are heard. The non-profit organization creates a fairer playing field for businesses and a better experience for consumers through the development and delivery of effective third-party accountability and dispute resolution programs. Embracing its role as an independent organization since the restructuring of the Council of Better Business Bureaus in June 2019, BBB National Programs today oversees more than a dozen leading national industry self-regulation programs, and continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-directed marketing, and privacy. To learn more, visit

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.    

Latest News


NAD Finds Certain Zarbee’s Claims Clearly Identify Honey as The Source of the Cough Soothing Benefit in its Cough Products; Recommends Modification of Others

New York, NY – April 15, 2021 – The National Advertising Division (NAD) determined that certain advertising claims made by Zarbee’s, Inc. for its cough products sufficiently identify that honey is the source of the cough soothing benefit and would not reasonably mislead consumers...

Read the Decision

NuWave Voluntarily Modifies Certain OxyPure Air Purifier Claims Following National Advertising Division Inquiry into Implied COVID-19 Messages

New York, NY – April 13, 2021 – Following an inquiry by the National Advertising Division (NAD) of BBB National Programs, NuWave LLC modified claims on its website and in a YouTube video which conveyed implied messages that its OxyPure Air Purifier is effective against COVID-19. The...

Read the Decision
Press Release

BBB National Programs Adds FTC Veteran Mamie Kresses as Vice President, Children’s Advertising Review Unit (CARU)

McLean, VA – April 12, 2021 – BBB National Programs, the independent non-profit organization that oversees more than a dozen industry self-regulation and dispute resolution programs, today announced the hire of FTC veteran Mamie Kresses as Vice President, Children’s Advertising Review Unit (CARU). Kresses moves from the...

Read the Release

DSSRC Administrative Closure #158

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) about two Facebook posts that were made by salesforce members of the Company. The first post conveyed strong health-related product claims including that the Company’s products combat COVID-19 and the second presented the earning opportunity afforded by selling the Company’s product as a way to make...
Read more