CARU is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. CARU monitors advertising to children in all media. CARU also examines websites and apps for compliance with CARU’s Self-Regulatory Program for Children’s Advertising – which includes guidelines on online privacy protection – as well as with the federal Children’s Online Privacy Protection Act (COPPA).
The Mundonick website came to CARU’s attention through CARU’s regular monitoring practices.
The website offers games, music videos and downloadable content devoted to Nickelodeon’s children’s programming, including “Teenage Mutant Ninja Turtles”, “Sponge Bob Square Pants”, “The Thunder-mans” and “Sam and Cat.”
In response to CARU’s inquiry, Viacom International presented evidence demonstrating that the website was not directed to children in the United States but was instead designed for Latin American users.
In reliance on the evidence presented, CARU determined that website was outside of its jurisdiction and administratively closed the case.
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