What Do CARU’s Revised Guidelines Mean for Advertisers?

September 15, 2021

 

In this episode of the Accountability Studio, Mary Engle, Executive Vice President of Policy at BBB National Programs and Mamie Kresses, Vice President of CARU talk through the most significant revisions to the guidelines and explain what these changes mean for advertisers. Tune in to learn how advertisers can help shrink the gap between a child’s needs online and the safeguards in place to protect them.

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Decision

National Advertising Division Finds Claim that Almased Diet and Weight Loss Program is “So Safe that Even People with Diabetes Can Use It” Supported

New York, NY – September 16, 2021 – The National Advertising Division (NAD) of BBB National Programs determined that Almased USA, Inc.’s claim that its Almased Diet/Weight Loss Program is “. . . so safe that even people with diabetes can use it” was supported. 

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Decision

National Advertising Division Finds SlimFast “Energy For Hours” Claim Supported; Advertiser Appeals Recommendation to Discontinue “Clinically Proven” Claims

New York, NY – September 15, 2021 – The National Advertising Division (NAD) of BBB National Programs determined that KSF Acquisition Corp. (SlimFast) provided a reasonable basis for its “energy for hours” claim for its SlimFast Food Products & Weight Loss Plans. However, NAD...

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Decision

Direct Selling Self-Regulatory Council Recommends SwissJust Discontinue Certain Health-Related Product Performance and Earnings Claims

McLean, VA – September 15, 2021 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that certain product performance and earnings claims made by SwissJust USA, a direct selling company that markets and distributes natural products for emotional, physical, and dermo-cosmetic well-being, and...

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Podcast

What Do CARU’s Revised Guidelines Mean for Advertisers?

Despite this generation’s comfort navigating digital spaces today, they still face the same cognitive limitations – and therefore, vulnerabilities – that they always have. This reality is just one of the reasons that BBB National Programs’ Children’s Advertising Review Unit (CARU) 
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