BBB National Programs Insights

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Vehicle Warranty 101

The term “warranty” is common and can be applied to many different things – the purchase of a house, a new piece of technology, or a vehicle. Though a familiar term, what a warranty is and does is not always known beyond the general “it protects my purchase.” A warranty is a contract between the “purchaser” of a product, often called the “consumer,” and the “seller” of that product, usually a business.
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Blog

Breaking Down Privacy Certification Options – Why, What, Who

In today’s data-driven economy, good privacy practices are inextricable from good business. Everyone is taking a closer look at how personal information is collected and used these days. Consumers and employees are more informed about how to protect the privacy of their data. Regulators are raising the temperature, armed with updated rules. And businesses are requiring much more than general assurances that their contracting parties will handle data with care. Know the why, the what, and the who of privacy certifications.
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Blog

Best Practices in Global Data Privacy

Privacy has become a very public matter. The issue of properly managing personal data is not only big in the U.S.; it is increasingly important around the world. Even though global privacy regulations are actively shifting, maintaining a robust privacy program with independent indicators will go a long way toward minimizing the scrutiny of consumers and government agencies.
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Blog

Understanding Dark Patterns: How To Stay Out Of The Gray Areas

Where is the line between ethical, persuasive design and dark patterns? Businesses should engage in conversations with IT, compliance, risk, and legal teams to review their privacy policy, and include in the discussion the customer/user experience designers and coders responsible for the company’s user interface, as well as the marketers and advertisers responsible for sign-ups, checkout baskets, pricing, and promotions. Any or all these teams can play a role in creating or avoiding “digital deception.”
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Podcast

Ad Watchers: What’s the Recipe for a Proper Advertising Disclosure?

While it may seem like a niche issue to some, disclosures are something every advertising lawyer needs to know about. On this episode of Ad Watchers, hosts Hal Hodes and La Toya Sutton break down the ‘Four Ps’ that advertisers must keep in mind when it comes to disclosures: prominence, presentation, placement, and proximity. Tune in to learn more about the ingredients you need...
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Podcast

Ad Watchers: What Does it Mean to Have a “Reasonable Basis” Standard?

Advertisers are required to have a “reasonable basis” for their advertising claims, but what is “reasonable” in terms of support and the level and type of evidence needed? In this episode of the Ad Watchers, hosts Hal Hodes and La Toya Sutton break down the standard that helps us determine what is reasonable: the Pfizer Factors. Tune in to learn more about each of...
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Podcast

With Great Power Comes Great Responsibility

In the inaugural episode of The Accountability Studio, moderator Mary Engle, Executive Vice President, Policy poses a fundamental question to the leadership of BBB National Programs: Does independent, industry self-regulation really work? Program leaders responded with an emphatic ‘yes,’ but also laid out the numerous factors that can contribute to the success or failure of a self-regulatory...

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Podcast

Ad Watchers: So, Who’s Making These Advertising Rules?

National Advertising Division (NAD) attorneys Hal Hodes and La Toya Sutton break down the guiding principle behind all NAD decisions: consumer understanding. Hal and La Toya discuss what it means to step into the shoes of the consumer and break down all the factors that NAD takes into consideration during an advertising review that regulators (e.g., the FTC or FDA) may not.  
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