BBB National Programs Insights

As 2020 draws to a close it is a good time to reflect on learnings about the future of authorized transatlantic data transfer mechanisms. In light of Brexit and continuing developments surrounding Schrems II, we discuss what the structure of the current Privacy Shield Framework can teach us much about what future commercial transfer mechanisms are likely to look like, as well as what businesses can do to shore up their compliance efforts.

The Federal Trade Commission (FTC)’s December 14 Operation Income Illusion initiative is a crackdown by the FTC and 19 federal, state, and local law enforcement partners against those that purport to offer significant income opportunities but that end up costing consumers thousands of dollars. This effort is consistent with an ongoing effort in the direct selling industry to ensure income claims are communicated truthfully and accurately.

BBB National Programs has published the Children's Food and Beverage Advertising Initiative (CFBAI) and Children’s Confection Advertising Initiative (CCAI) Report on Compliance and Progress During 2019. The report finds excellent compliance by all companies participating in the programs from January 2019 – December 2019. The report also notes the CFBAI participants’ implementation of stricter Uniform Nutrition Criteria in 2020.

During an uncertain year, the team at the Children’s Advertising Review Unit (CARU) stayed busy. Through casework, online conferences, an evolving technology landscape, updates to policy and guidelines, and new thought leadership, our efforts furthered our mission to help companies comply with the laws and guidelines that protect children and their personal data.