BBB National Programs Blog




CEO Insights

Thought leadership on pressing topics and emerging issues from BBB National Programs President & CEO Eric D. Reicin

  • Direct Selling Summit: Industry Education as a Vehicle to Increasing Consumer Trust

    The Direct Selling Self-Regulatory Council (DSSRC) hosted direct selling industry business leaders, legal professionals, advertising experts, and salesforce members at the virtual Direct Selling Summit on July 27. The Summit, an educational event to provide individuals in the direct selling industry with an inside look at how their advertising is monitored, took place following a dynamic year full of marketing challenges for direct selling companies and their independent salesforce members.
    Aug 4
  • Six Key Changes in CARU's Revised Advertising Guidelines

    Advertisers should be aware that child-directed marketing and advertising will be reviewed under revised self-regulatory guidelines, to go into effect on January 1, 2022. BBB National Programs Children’s Advertising Review Unit (CARU) last week issued a revised version of the CARU Advertising Guidelines, widely recognized industry standards that assure advertising directed to children is not deceptive, unfair, or inappropriate for its intended audience. These Guidelines were revised to address newer digital and immersive forms of child-directed interactive media more specifically.
    Aug 3
  • Avoid Misleading Messages When Advertising Medical Devices

    Advertisers of medical devices face complex tasks when marketing their products. In addition to complying with FDA regulations, medical device advertising is subject to the same truth-in-advertising principles set by the FTC.
    Jul 29
  • The Do’s and Don’ts of Buying Smart for Baby: A Primer from Privacy Experts

    Researching a new product and finding the critical or in-depth information you are looking for to build confidence in your purchasing decision often requires sifting through superficial lists of “best products.” These lists are often sponsored by the products they feature, which means instead of a focus on being helpful they are full of incentivized endorsements and affiliate links. In this blog, we provide a list – not a sponsored list – of some do’s and don’ts for how to confidently research smart devices.
    Jul 22
  • When Web Designs Turn Into Dark Patterns And What To Do About It

    Recently I wrote about the proliferation of dark patterns and tried to give readers a sense of just how widespread these practices are. But it is not just the pervasiveness of dark patterns that has lawmakers and regulators concerned, it is the intent behind them and their impact on consumers. Nonprofit leaders, in particular, should be aware of this and how to guard against it given that they are well-positioned to garner and enhance consumer trust.
    Jul 15
  • Politics Aside, Advertising Gains Guidance on Deception and Substantiation in the 1980s

    As we continue to celebrate the 50th anniversary of the National Advertising Division (NAD) we are looking forward while taking stock of past decades, with a special focus on decisions and developments that continue to impact advertising law and NAD cases today. This month we highlight two pivotal moments from the 1980’s that helped shape NAD’s jurisprudence.
    Jul 14
  • Marking a Milestone: New Ad Guidelines, Influencers, Gaming, and More at CARU 2021

    In a world where ads are woven seamlessly into online content, advertising and data collection practices become more complex, especially in the children’s space. On June 8 and 9, 2021, the Children’s Advertising Review Unit (CARU) virtually convened experts in children’s advertising, privacy, influencers, gaming, ed tech, and state and federal regulations around the globe for our annual conference, CARU 2021 to discuss challenges, best practices, and the year ahead.
    Jun 24
  • Leveraging Independent Accountability to Enhance Privacy Tech in Your Compliance Strategy

    No matter the size of your business, making data privacy a priority is a key component of maintaining the trust of your customers, investors, and the public at large. To assist businesses in complying with the proliferation of different privacy laws, privacy technology platforms have grown exponentially. These tools are critical, however deploying the right privacy tech solutions can only get you part of the way in achieving a successful compliance strategy. The next step? Demonstrate to your stakeholders your business’ accountability – and commitment – to its privacy policies and practices.
    Jun 24
  • 5 Tips: How to Successfully Use Product Reviews in Advertising

    Product reviews should be what they appear to be—authentic reviews that reflect the range of reactions and actual opinions of consumers. These best practices explain how to apply truth-in-advertising principles to the responsible use of reviews and testimonials.
    Jun 23
  • Pivotal Moments for Ad Law in the 70s: Pfizer Factors and Comparative Advertising

    In NAD’s first decade (the 1970s), the industry experienced two pivotal legal developments that continue to impact advertising law and NAD cases today. Many advertisers are familiar with “the Pfizer factors,” but most would probably say they do not know much about the facts of the case that created them. And when it comes to comparative advertising, can you identify the FTC document that sent a strong message about the value of truthful comparative advertising?
    Jun 16