BBB National Programs Blog




CEO Insights

Thought leadership on pressing topics and emerging issues from BBB National Programs President & CEO Eric D. Reicin

  • “Make Every Bite Count” When Feeding the Youngest Consumers

    The recently updated 2020-2025 Dietary Guidelines for Americans (DGAs) ask us to “make every bite count.” This is an important message in a year when parents have faced challenges on so many fronts, including cooking for their families and eating at home more often than pre-pandemic. For parents feeding very young children, timely guidance in the form of the latest edition of the DGAs arrived at the end of 2020 when, for the first time, they addressed the diets of infants and toddlers.
    Mar 30
  • Bridgers At The Gap: How Executives Can Share Best Practices Across Sectors

    Nonprofit organizations are often viewed as fundamentally different than for-profit enterprises, but those of us known as “bridgers” see striking similarities, albeit through a professional bifocal lens. We bridgers have transitioned in our careers from publicly traded or privately owned for-profit enterprises to nonprofit organizations, often with a goal to grow these nonprofits in pursuit of their missions. Our insights from both sides of “the bridge” provide us a dual perspective, where we can see that the needs, limitations and goals of for-profits and nonprofits are closer than they may seem at first glance.
    Mar 25
  • Using Cy Pres to Tangibly Reduce Consumer Deception and Harm

    In class action settlements, the cy pres doctrine allows for the distribution of unclaimed settlement funds to non-profit organizations that indirectly benefit the injured class. NAD fulfills its consumer protection mission through its own robust independent monitoring and investigation of misleading advertising in the marketplace.
    Mar 24
  • Nutritional Advertising Claims: This Trend Requires No Sugar-Coating

    Though the food advertising world has changed in many ways, health claims continue to play a role in food advertising and present challenges. Today’s food and beverage purchase decisions are influenced by far more than price, taste, familiarity, and brand loyalty.
    Mar 10
  • Behind the seal: What does it mean to be a CARU Safe Harbor company?

    When the Children’s Privacy Protection Act (COPPA) passed in 1998, the Federal Trade Commission (FTC) began to approve industry groups to administer an independent, self-regulatory program that implements protections for children as outlined in the COPPA Rule. The Children’s Advertising Review Unit (CARU) was the first such group in the U.S. to receive FTC approval. Learn more about what's behind the CARU Safe Harbor seal.
    Mar 4
  • Protecting Consumers Against False Advertising: Lessons from the National Advertising Division

    During this year’s National Consumer Protection Week it's worth taking a closer look at how advertising fits into the consumer protection puzzle. Consumer protection is core to our mission at NAD and critical to a robust and competitive marketplace. Here we outline seven distinct advantages of filing an NAD challenge.
    Mar 3
  • Harmful Stereotyping in Advertising Must Not Be a “Forever Problem”

    Though the annual celebration of Black History Month is drawing to a close, the plethora of issues raised by the study of Black history must always remain top of mind. For those of us who work in truth in advertising at NAD, we are paying very close attention to the issues of diversity and stereotyping, as presented in various forms of advertising.
    Feb 26
  • 5 Tips for Truthful and Transparent Influencer Marketing and Product Reviews

    BBB National Programs’ National Advertising Division is dedicated to truth-in-advertising. To help you ensure that influencer marketing and the use of product reviews in your advertising is both transparent and truthful, we offer the following five tips.
    Feb 24
  • In 2021, Consumer And Stakeholder Privacy Is About Defining Trust

    As business and nonprofit leaders navigate the Fourth Industrial Revolution, consumer and stakeholder privacy has become a matter of defining trust. As new digital services and connected devices fueled by personal data flourish, consumers’ reasonable expectation of privacy shifts. If expectations do not match reality, it can lead to gaps in trust and new paths for litigation and regulatory enforcement. In this piece I outline a few 2021 privacy developments business and nonprofit leaders should note.
    Feb 19
  • Broadening the Definition of Express and Implicit Representation in Children’s Advertising

    One way to gauge exactly how far we have come in implementing diversity and inclusion is by analyzing what we see on our screens, particularly in advertising. The Children’s Advertising Review Unit (CARU) recognizes the special vulnerabilities of children with their limited knowledge, experience, sophistication, and maturity and often places itself in children’s shoes to gain insight when assessing the role advertisement has in shaping their perception.
    Feb 18