BBB National Programs Blog




CEO Insights

Thought leadership on pressing topics and emerging issues from BBB National Programs President & CEO Eric D. Reicin

  • Lessons for Platforms from a Congressional Hearing on COVID-19 Fraud

    As Google and other platforms face mounting pressure to build trust in the face of daily news reports about advertising scams and misinformation, a solid step they can take is to support the advertising industry’s established and trusted system of self-regulation. Most platforms have advertising policies that prohibit misleading advertising, so it would make sense that the platforms would support independent self-regulatory review of advertising claims with direct reporting channels for advertising found to be misleading.
    Feb 9
  • NAD Fast-Track SWIFT: Behind the Scenes of 2021’s Cases

    Almost 20% of all NAD challenges in 2021 were brought through NAD’s Fast-Track SWIFT process. This blog provides an overview of those cases, an overview of Fast-Track SWIFT, and some takeaways from what we saw in 2021.
    Jan 26
  • Enhancing Brand Safety: Understanding Self-Regulation vs. Independent Industry Self-Regulation

    With copious amounts of content proliferating across a growing number of platforms and websites, it is an ongoing challenge for advertisers and platforms to ensure that digital ads are not placed next to harmful content. In this conversation, there is a key distinction few are making — the difference between ‘self-regulation’ and ‘independent, industry-wide self-regulation.’
    Jan 11
  • Top 5 Takeaways from the CCPA Hearings

    In December, BBB National Programs staff attended the Attorney General hearings on the California Consumer Privacy Act (CCPA). This blog captures our top 5 takeaways from that hearing.
    Jan 6
  • CFBAI and CCAI Published the 2020 Annual Report on Participant Compliance and Program Progress

    BBB National Programs has released the CFBAI and CCAI 2020 Annual Report, which includes findings on CFBAI and CCAI participant compliance with their commitment to advertise only foods that meet CFBAI’s strict Uniform Nutrition Criteria or to not engage in advertising primarily directed to children under age 12. The Report indicates excellent compliance by the 19 CFBAI participants and the eight CCAI participants in 2020.
    Dec 21
  • What Do You Need to Know about the Florida Lemon Law?

    If you have ever purchased or leased a car or SUV that you consider a lemon, you may have questions about the myriad of federal and state laws that govern your vehicle and the remedies available to you. Each state also has their own statute governing vehicles sold and leased in that state for personal use. Today, we look at the lemon law in Florida, one of the fastest-growing states in the U.S.
    Dec 16
  • AI Can Be A Force For Good In Recruiting And Hiring New Employees

    A challenge for rapid innovation in any industry is the ability for legal and regulatory requirements to keep pace. In the recruiting and hiring process, company leaders are asking themselves: How can we combine important technological innovation with a proactive approach to employment law requirements?
    Dec 15
  • CARU’s 2021 Tips for Parents: Safe and Efficient Holiday Shopping

    Though much of this year may have felt uncertain, one thing that is certain is the state of 2021 holiday shopping: it is once again primarily online. To help ensure your online holiday shopping experience is safe and efficient, the CARU team has put together some tips and red flags to consider when making your all-important gift selections.
    Dec 14
  • A globalized CBPR framework: Peering into the future of data transfers

    Last month, at the IAPP’s Privacy. Security. Risk. 2021 conference, an important moment occurred that may have been easy to miss. During a panel discussion titled “The Evolution of International Privacy Policymaking in the U.S. Government," discussing data flow issues around the world, the DOC International Trade Administration's Christopher Hoff, Deputy Assistant Secretary for Services, dropped the clearest signals about the future of ITA’s work.
    Nov 30
  • When Organizations Market To Children, They Should Do So Responsibly

    Today's generation of digital natives might be more comfortable navigating gaming and content platforms, but they face the same cognitive limitations — and vulnerabilities — that children always have. The gap between a child’s needs online and the safeguards in place to protect them in digital spaces has grown to the point where big players like Google and Facebook are making more of an effort to address these gaps.
    Nov 10