BBB National Programs Blog

When customers trust you, they are more likely to do business with you. It is well past time for business leaders to “galvanize around trust and transparency.” When it comes to enhancing consumer trust, responsible business and nonprofit organizations can – and must – lead the way.

Buying a new car should be exciting, not stressful, but the fear of ending up with a “lemon” – a car that’s more trouble than it’s worth – is on the rise. While purchasing a car with unfixable defects is uncommon, it is important to know what to do if you face persistent issues and suspect your car is a lemon.

Children are engaging with various forms of artificial intelligence (AI), a technology that can provide significant benefits that can be accompanied by a series of risks. The Children’s Advertising Review Unit compliance warning regarding the use of AI in practices directed to children reminds industry of its special responsibilities to children.

The confluence of social media, apps, and digital advertising in the 2010s and 2020s generated new issues that inspired multiple revisions to CARU's Guidelines as well as compliance warnings to address new platforms breaking onto the scene.

Colorado's Senate Bill 205, the AI Act, which goes into effect in 2026, puts the United States ahead of many other privacy-first world leaders and jurisdictions in writing the rules for limiting algorithmic discrimination when AI – in particular, high-risk AI - is leveraged by companies.

Are you thinking about going electric? You might be wondering how lemon laws differ from EVs to traditional gas-powered cars. The good news is that most lemon laws treat EVs the same as traditional vehicles. Let’s look into three more key things you need to know about electric cars and lemon laws.

The Children’s Advertising Review Unit (CARU) Privacy Guidelines helped form the foundation of COPPA. The arrival of Y2K brought with it an accelerated pivot from traditional advertising to online advertising and experiences, and new challenges in privacy compliance. Read about CARU's notable cases in children’s data privacy.

Trust cannot be imposed by the government, nor can it be proclaimed by a single company operating in a vast marketplace, and that has been true for decades. The building blocks of trust must come not just from businesses themselves but ideally from the industries of which they are a part.

U.S. companies in the Data Privacy Framework Program (DPF) program recertify each year with the Department of Commerce to assess and account for how they handle and process personal data that originates in the EU, U.K., and/or Switzerland. Here are 5 tips for making it a smooth process.

For the last 50 years, companies marketing to children have held each other to a high ethical standard. The Children’s Advertising Review Unit (CARU) was established in 1974 as the U.S. mechanism of independent self-regulation for protecting children from deceptive or inappropriate advertising. Spanning decades, CARU’s early cases reflect the evolution of the children’s advertising and marketing space.