BBB National Programs Blog




CEO Insights

Thought leadership on pressing topics and emerging issues from BBB National Programs President & CEO Eric D. Reicin

  • Digital Advertising & Consumer Privacy: Roads Converge in 2024

    Deprecation of traditional third-party cookie tracking and the adoption of new tracking alternatives has animated a new wave of regulatory issues that complicate business compliance with consumer privacy in digital advertising. From 2023 cases, DAAP identified best practices for responsible action in 2024 to stay out of regulatory crosshairs.
    Jan 22
  • COPPA Safe Harbor: Understanding the Seals

    On December 20, 2023, the FTC proposed changes to the COPPA Rule that would impact every COPPA Safe Harbor Program. While the CARU team continues to review the FTC’s Notice of Proposed Rulemaking, this blog provides answers to some frequently asked questions about our COPPA Safe Harbor Program and explains the various safe harbor seal types.
    Jan 9
  • Explainer: COPPA Rule Proposed Changes

    The Federal Trade Commission (FTC) has given us a lot to think about by publishing its proposed changes to the Children’s Online Privacy Protection Act (COPPA) Rule. While the FTC does not propose many wholesale revisions to the COPPA Rule, CARU breaks down what the FTC is proposing.
    Jan 3
  • Industry Self-Regulation: A Path Forward for Governing Artificial Intelligence?

    Industry self-regulation can be a key differentiator for businesses and nonprofits to perform at their most effective level, especially when it comes to engaging with emerging technologies such as AI. But the question is, as a private sector leader, what does the road map look like?
    Dec 21
  • CFBAI and CCAI Publish the 2022 Annual Report on Participant Compliance and Program Progress

    BBB National Programs has released the Children’s Food and Beverage Advertising Initiative (CFBAI) and Children’s Confection Advertising Initiative (CCAI) 2022 Annual Report, which includes findings on CFBAI and CCAI participant compliance.
    Dec 20
  • Ring in the New Year with Data Privacy Framework

    If you are a multinational business or interacting with clients, service providers, or contractors in the EU, your business is likely processing data of EU consumers. Companies have realized they can remove the headache of managing the process by leveraging a third-party accountability agent, such as BBB National Programs, to do the heavy lifting.
    Dec 19
  • 10 Safety Tips for Gifting a Kid's First Phone

    Tips from the Children's Advertising Review Unit (CARU) on areas to pay attention to when gifting a child their first phone, things to avoid, and steps to take to set yourself and your child up for success.
    Dec 11
  • FTC Warns Influencers: Disclose Material Connections

    Earlier this year the FTC revised its Guides for Endorsements and Testimonials and issued a guidance document answering questions about the Guides, as well as a proposed new rule on the use of consumer reviews and testimonials - almost promising businesses that the FTC would be taking a close look at influencer marketing.
    Nov 20
  • Comment to NTIA on Youth Mental Health, Safety, and Privacy Online

    BBB National Programs responded to the NTIA request for comment to gather feedback on protecting minors’ mental health, safety, and privacy online.
    Nov 16
  • Unfamiliar and Unregulated Territory: Protecting Kids in the Metaverse

    As a new frontier, the metaverse is full of opportunities for brands and also creates a lot of nuanced challenges for companies engaging with or marketing to children and teens. Responsible brands - large and small - should take proactive steps to better understand the advertising and privacy challenges in the metaverse.
    Nov 6