BBB National Programs Blog

 

 

 

CEO Insights

Thought leadership on pressing topics and emerging issues from BBB National Programs President & CEO Eric D. Reicin

 
 
  • Privacy Shield’s Second Annual Review: A Good Report Card

    The report is a result of the Annual Review that was conducted by the United States government, the European Commission, and the EU data protection authorities in Brussels on October 18 and 19, 2018. The primary objectives of the joint review were to monitor the current U.S. administration’s work on, and industry’s compliance with, the Privacy Shield, and to influence the privacy discussion in the United States. The report’s findings were also influenced by surveys that the Commission sent to U.S. trade associations and advocacy groups.
    May 20
  • A Reminder from the FTC: Making False Statements about Privacy Shield has Consequences

    The U.S. Federal Trade Commission has always taken very seriously any company’s statement about certification, membership, or participation in recognized privacy and security programs. For example, the Commission has cracked down on numerous companies over the years for making incorrect statements about their participation in APEC-CBPR and the Safe Harbor Frameworks.
    May 20
  • All About SWIFT: Resolving Straightforward Ad Disputes in a Matter of Weeks

    On May 13, Laura Brett, VP of our National Advertising Division (NAD) joined Loeb & Loeb’s David Mallen to discuss the new Fast-Track SWIFT process. The SWIFT process has been officially launched and the NAD team has begun processing claims.
    May 18
  • Protecting and Empowering Consumers: Recognizing False Advertising During COVID-19

    During the COVID-19 pandemic, some advertisers are capitalizing on the public’s fear, promising that products or treatments will protect consumers from this still relatively unknown virus.
    May 14
  • Will the New Food Label Be the Gut Check That Motivates Consumer and Industry Changes?

    National Nutrition Month, sponsored every March by the Academy of Nutrition and Dietetics, urges consumers to start “Eating Right, Bite by Bite.”
    May 8
  • App Publishers Privacy Tips

    The Digital Advertising Alliance adapted its privacy Principles to the mobile environment in 2013, translating web-based privacy standards for interest-based ads (IBA) to the mobile environment.
    May 5
  • Like Data for Chocolate

    Our recent Chocolate decision may seem complicated; it actually serves as an illustration of some very basic responsibilities from the DAA Principles.
    Apr 9
  • CFBAI: 13 years of Dynamic Self-Regulation

    The Children’s Food and Beverage Advertising Initiative (CFBAI) has been at work for almost 13 years helping address childhood obesity by improving the landscape of food advertising to children under age 12.
    Mar 10
  • What You Should Know about the Direct Selling Industry

    During this year’s National Consumer Protection Week – a time to help people understand their consumer rights and make well-informed decisions about money -- BBB National Programs is sharing information about our programs and services to promote a better understanding of consumer protection in the direct selling industry.
    Feb 28
  • The Direct Selling Self-Regulatory Council

    In 2019, the Direct Selling Association (DSA) and BBB National Programs, Inc. announced the creation of a new, third-party, self-regulatory organization called the Direct Selling Self-Regulatory Council (DSSRC).
    Feb 28