BBB National Programs Blog




CEO Insights

Thought leadership on pressing topics and emerging issues from BBB National Programs President & CEO Eric D. Reicin

  • KOSA (and Children’s Privacy) on the Move

    The Kids Online Safety Act (KOSA) is gaining traction in the U.S. Senate after the most recent round of revisions released this month by Senators Richard Blumenthal and Marsha Blackburn, following on the heels of proposed changes to the COPPA Rule. Here are CARU's high-level takeaways from the KOSA revisions with some insight into each revision.
    Feb 28
  • Location Not Found: Mitigating Precise Geolocation Consent Flow Risk

    Privacy-minded Federal Trade Commission (FTC) watchers have seen two bombshell enforcement actions related to alleged mishandling of consumer geolocation data. The Privacy Initiative team delves into those cases, the breadth of the penalties the FTC has included in the proposed orders, and best practices to avoid the crosshairs.
    Feb 22
  • Big Game Ad Claims: Trends & Lessons Learned

    It’s time again for the Big Game, when we gather to watch the most expensive commercials of the year. As brands create memorable content, it is important they remember to make all claims truthful and accurate. This year, as you watch brands’ creative efforts, keep these lessons learned from past NAD cases in mind.
    Feb 9
  • The ABCs of DPF and GDPR

    Easing data flows across the Atlantic, the EU-U.S. DPF satisfies requirements outlined under the General Data Protection Regulation (GDPR), helping companies avoid steep fines.
    Feb 7
  • The FTC Joins the Global CBPR Party

    This month the Federal Trade Commission (FTC) announced participation in the Global Cooperation Arrangement for Privacy Enforcement (Global CAPE), signaling the agency’s interest in keeping pace with the increasingly global nature of commerce and marks an important step forward for the global expansion of CBPRs.
    Jan 29
  • The UK Extension: Implications for International Data Transfers

    The UK Extension to the EU-U.S. Data Privacy Framework (DPF) took effect, permitting the flow of personal data from the UK to the U.S. without the need for further safeguards and making UK coverage accessible for companies of all sizes. The UK Extension signals its commitment and enthusiasm for sustainable data flows.
    Jan 24
  • Digital Advertising & Consumer Privacy: Roads Converge in 2024

    Deprecation of traditional third-party cookie tracking and the adoption of new tracking alternatives has animated a new wave of regulatory issues that complicate business compliance with consumer privacy in digital advertising. From 2023 cases, DAAP identified best practices for responsible action in 2024 to stay out of regulatory crosshairs.
    Jan 22
  • COPPA Safe Harbor: Understanding the Seals

    On December 20, 2023, the FTC proposed changes to the COPPA Rule that would impact every COPPA Safe Harbor Program. While the CARU team continues to review the FTC’s Notice of Proposed Rulemaking, this blog provides answers to some frequently asked questions about our COPPA Safe Harbor Program and explains the various safe harbor seal types.
    Jan 9
  • Explainer: COPPA Rule Proposed Changes

    The Federal Trade Commission (FTC) has given us a lot to think about by publishing its proposed changes to the Children’s Online Privacy Protection Act (COPPA) Rule. While the FTC does not propose many wholesale revisions to the COPPA Rule, CARU breaks down what the FTC is proposing.
    Jan 3
  • Industry Self-Regulation: A Path Forward for Governing Artificial Intelligence?

    Industry self-regulation can be a key differentiator for businesses and nonprofits to perform at their most effective level, especially when it comes to engaging with emerging technologies such as AI. But the question is, as a private sector leader, what does the road map look like?
    Dec 21