BBB National Programs Blog

Capturing user engagement is the foundation of internet commerce. And while the incentives to prompt greater engagement are certainly understandable, the recent NGL Labs case from the FTC raises important questions about the ethical and legal ramifications when companies try to artificially generate engagement among their userbase.

Going, Going, Gone Global, a webinar on the CBPR Global Forum, delved into how privacy impacts businesses’ brand reputation and builds trust with key stakeholders, discussed the purpose of the Global CBPR, and its value to Global Forum members.

The spotlight on generative AI remains bright. The benefits and risks continue to be ever-present in the minds of business and political leaders. No matter the timing or the setting, the creation of transparency, accountability, and collaboration among stakeholders is key to successful industry self-regulation as is the importance of setting standards and best practices.

The Supreme Court's 1984 ruling in Chevron v. NRDC held that courts should defer to federal agencies’ interpretations of ambiguous federal laws so long as those interpretations are reasonable. So given the court’s decision to overturn it, where does that leave companies that want a level playing field and perhaps even to raise the bar, instead of racing to the bottom?

ICYMI, a procedural rule change to update the GDPR has been agreed upon by the European Parliament to provide EU citizens with greater legal certainty regarding enforcement of GDPR, improve the dispute resolution process, and streamline the handling of cross-border cases.

When customers trust you, they are more likely to do business with you. It is well past time for business leaders to “galvanize around trust and transparency.” When it comes to enhancing consumer trust, responsible business and nonprofit organizations can – and must – lead the way.

Buying a new car should be exciting, not stressful, but the fear of ending up with a “lemon” – a car that’s more trouble than it’s worth – is on the rise. While purchasing a car with unfixable defects is uncommon, it is important to know what to do if you face persistent issues and suspect your car is a lemon.

Children are engaging with various forms of artificial intelligence (AI), a technology that can provide significant benefits that can be accompanied by a series of risks. The Children’s Advertising Review Unit compliance warning regarding the use of AI in practices directed to children reminds industry of its special responsibilities to children.

The confluence of social media, apps, and digital advertising in the 2010s and 2020s generated new issues that inspired multiple revisions to CARU's Guidelines as well as compliance warnings to address new platforms breaking onto the scene.

Colorado's Senate Bill 205, the AI Act, which goes into effect in 2026, puts the United States ahead of many other privacy-first world leaders and jurisdictions in writing the rules for limiting algorithmic discrimination when AI – in particular, high-risk AI - is leveraged by companies.