BBB National Programs Blog




CEO Insights

Thought leadership on pressing topics and emerging issues from BBB National Programs President & CEO Eric D. Reicin

  • FTC Warns Influencers: Disclose Material Connections

    Earlier this year the FTC revised its Guides for Endorsements and Testimonials and issued a guidance document answering questions about the Guides, as well as a proposed new rule on the use of consumer reviews and testimonials - almost promising businesses that the FTC would be taking a close look at influencer marketing.
    Nov 20
  • Comment to NTIA on Youth Mental Health, Safety, and Privacy Online

    BBB National Programs responded to the NTIA request for comment to gather feedback on protecting minors’ mental health, safety, and privacy online.
    Nov 16
  • Unfamiliar and Unregulated Territory: Protecting Kids in the Metaverse

    As a new frontier, the metaverse is full of opportunities for brands and also creates a lot of nuanced challenges for companies engaging with or marketing to children and teens. Responsible brands - large and small - should take proactive steps to better understand the advertising and privacy challenges in the metaverse.
    Nov 6
  • Monetization: The Privacy Risks and Rewards of In-App Purchases and IBA

    Every day, teens download apps for free on the Google Play and Apple App Stores and, in doing so, participate in a hidden advertising ecosystem that collects data from them. In-app purchase options and behavioral advertising further complicate things. Though these monetization models have caused the mobile app economy to flourish, they sometimes come at the cost of user privacy.
    Oct 9
  • Injunction Junction: NetChoice v. Bonta and Securing the Future of Teen Online Privacy and Safety

    While the AADC injunction is not the final word on the constitutionality of California’s approach to regulating online harms, the injunction—and the reasoning that underlies the district court’s decision—raises important questions and creates an entry point to establish a robust minimum bar of protections for teens.
    Oct 2
  • Developing Principles and Protocols for Recruiting and Hiring with AI

    Employing AI in the recruiting and hiring process voluntarily, under the auspices of independent industry self-regulation, is often far preferable to being forced to do so under a regime of top-down government regulation.
    Aug 25
  • A Not-So-Sweet Sixteen? Teen Online Privacy and Safety Faces New Policy Dilemmas

    Pop culture powerhouse Barbie teaches us that corporations can have a long-lasting impact on children and teens, and the FTC seems to agree, adopting an aggressive stance on children’s and teen privacy in the last few months. We break down what this means for companies in looking to engage a child or teen audience.
    Aug 17
  • Spilling the Tea on AI Accountability: An Analysis of NTIA Stakeholder Comments

    The NTIA recently issued a request for comment to gather stakeholder feedback on AI accountability measures and policies to assist in the crafting of a report on AI accountability policy and the AI assurance regime. Nearly 200 organizations responded and we pulled a diverse, representative sample of the responses to summarize stakeholder feedback on this important question.
    Aug 4
  • A Privacy Review a Day, Keeps the Regulators Away

    The FTC and HHS sent a warning letter to nearly 130 hospitals and health systems cautioning them about their data privacy and security practices. Notably, these are entities that comply with HIPAA. Aren’t companies in compliance with HIPAA already covering their consumer data privacy bases? Not completely.
    Jul 21
  • Creating a Uniform Approach to AI Accountability

    The NTIA’s recent request for comment focuses on a lesser documented angle in the public discourse: the role of soft law mechanisms to supplement the enforcement objectives of federal agencies. These accountability mechanisms – including compliance certifications, audits, and third-party verification practices – can serve as a policy solution to further the goals of the White House’s national strategy on AI.
    Jul 10