BBB National Programs Blog




CEO Insights

Thought leadership on pressing topics and emerging issues from BBB National Programs President & CEO Eric D. Reicin

  • Beauty Product Claims & the NAD: Why Substantiation Matters

    Substantiating product claims is required by law and may help brands avoid an inquiry from the FTC or other regulatory bodies. The founders of The Benchmarking Company, a consumer research firm for the beauty and personal care industries, interviewed NAD attorney Jennifer Santos to uncover what every brand should know about NAD.
    Jun 23
  • Fifty Shades of Consumer Health Data: How a Risk-Based Approach Provides More Clarity

    This piece includes a list of routine examples of consumer health information, that, at face value may have one level of risk. But, depending on the context and the risk associated with the use of that data, and whether it is combined with other data sources and data elements or made available in the public domain, it could lend itself to differing levels of regulation and enforcement activity.
    Jun 14
  • Fifty Shades of Consumer Health Data: Unclear Expectations for Digital Privacy

    While momentum continues to build around what a regulated consumer health privacy landscape looks like, the environment remains shrouded in shades of gray. To date, a risk-based approach to consumer health data does not exist, but we believe a sliding scale for the risks carried by consumer health data should.
    May 30
  • California Privacy Enforcement: Whose Job Is It Anyway?

    The California Privacy Rights Act of 2020 went into effect bringing new privacy rights to California consumers and created the California Privacy Protection Agency. CCPA will continue to be enforced by the California Office of the Attorney General. Which begs the question: Whose enforcement is it anyway?
    May 18
  • Unsubstantiated Claims May Lead to Civil Penalties

    The U.S. economy is built on a fair and transparent product marketplace. It is the responsibility of companies to have adequate substantiation for health and safety claims and to hold their competitors to the same standard.
    May 3
  • Data Privacy Advances, Despite Lack Of Federal Privacy Law

    An appropriate federal privacy law would level the playing field for all companies and create much-needed uniformity in the digital marketplace to enable enhanced trust in the marketplace for businesses and consumers.
    May 3
  • Government Action And Engagement Is Part Of Being A Nonprofit Leader

    It can be challenging for us nonprofit leaders to delve into new areas of organizational growth and opportunity, such as determining what government actions are important to our organizations. The key question is: When and how should you engage with the government as a nonprofit leader?
    May 1
  • Reflections on A New Consumer Privacy Health Standard in Washington

    Governor Jay Inslee signed the My Health, My Data Act in the state of Washington, setting an important precedent about how to legislate consumer health data in the U.S. Here are some components of this legislation worth your attention.
    Apr 27
  • Filling the Gaps in the Green Guides

    With increasing consumer interest in buying environmentally friendly products, this Earth Day is a good time to consider how the standards for “green” claims in advertising have developed, and, more importantly, where they might be heading.
    Apr 20
  • New WA Consumer Health Law Drives Call to Action: Adopt Robust Standards in the Health B2C Marketplace

    The breadth of the Washington state My Health My Data Act brings digital consumer health protections into focus -- from every angle possible -- and will create important overlaps among existing consumer privacy laws, health and biometrics privacy laws, and this new standard for consumer health data in Washington.
    Apr 18