BBB National Programs Blog

 

 

 

CEO Insights

Thought leadership on pressing topics and emerging issues from BBB National Programs President & CEO Eric D. Reicin

 
 
  • FTC’s New Health Claims Guidance: What You Need to Know

    Health-related claims remain a priority for the Federal Trade Commission (FTC), signaled by the release of important new guidance at the end of 2022: Health Products Compliance Guidance, replacing the Dietary Supplements: An Advertising Guide for Industry. Get to know these changes for health-related claims.
    Feb 15
  • 2023 Trends: Big Game Ad Claims

    What makes the Super Bowl “super”? The commercials. In recent years the explosion of increased marketing channels has led marketers to flock to targeted advertising, but the big game stage provides an important opportunity to reach millions of consumers at the same time. This article takes a look at some of the trends from this year’s big game.
    Feb 14
  • AI And Machine Learning In The Workplace: Preparing For 2023

    In recent years, government scrutiny over the use of artificial intelligence (AI) tools in the recruiting and hiring process has risen. A better understanding of these actions can help business leaders reduce their risk of legal liability and better understand how to use AI and machine learning responsibly in their organizations.
    Dec 26
  • CFBAI and CCAI Published the 2021 Annual Report on Participant Compliance and Program Progress

    BBB National Programs has released the CFBAI and CCAI 2021 Annual Report, which provides details on the significant events of 2021 and an evaluation of participants’ compliance, which was excellent.
    Dec 20
  • Shifting Global Privacy Demands For Business: What Leaders Need To Know

    As businesses continue to develop new and innovative technologies, they are also collecting more data from consumers. While we await for additional guidance on the future of Privacy Shield, business and nonprofit leaders can take some lessons from Schrems I to help them prepare for what is to come.
    Dec 15
  • Two Peas in a Privacy Pod: Global CBPR and the EU-U.S. Data Privacy Framework

    One of the unique benefits of the Global CBPR System is the substantial overlap with the EU-U.S. Data Privacy Framework (EU-U.S. DPF). The nearly 78% alignment in key requirement areas means that certifying through one system will help an organization comply with requirements of the other, saving time, money, and valuable resources while pursuing both certifications.
    Dec 6
  • Purpose-Driven: How To Unleash Organization And Human Capital Potential

    Purpose is what moves people to take your organization to where it has never been. But how do you ensure that your employees can see their connection to purpose and know their contributions make a difference? To unleash the potential of your organization and its human capital, keep these four practices in mind.
    Nov 15
  • A Cool Sweepstakes Can Get You in Hot Water

    When marketing to younger consumers, contests and sweepstakes can be effective vehicles for increasing brand engagement but can also present risks and traps for brands making use of them.
    Nov 2
  • The FTC Spelled Out its Priorities at NAD 2022

    The FTC presentations send a strong message that it is time for national advertisers to take a hard look at their own advertising. With a strong focus on consumer protection and building consumer trust in advertising practices, companies should consider using independent self-regulation to do just that.
    Oct 27
  • From Regional to Global: The CBPR System Goes Global

    Recently we wrote about the objectives of the Global Forum, APEC, the APEC Framework, and the APEC CBPR System. This blog addresses the transition from the APEC CBPR System to the Global CBPR System. What are the unique benefits for participants?
    Oct 25