BBB National Programs Blog

An appropriate federal privacy law would level the playing field for all companies and create much-needed uniformity in the digital marketplace to enable enhanced trust in the marketplace for businesses and consumers.

It can be challenging for us nonprofit leaders to delve into new areas of organizational growth and opportunity, such as determining what government actions are important to our organizations. The key question is: When and how should you engage with the government as a nonprofit leader?

Governor Jay Inslee signed the My Health, My Data Act in the state of Washington, setting an important precedent about how to legislate consumer health data in the U.S. Here are some components of this legislation worth your attention.

With increasing consumer interest in buying environmentally friendly products, this Earth Day is a good time to consider how the standards for “green” claims in advertising have developed, and, more importantly, where they might be heading.

The breadth of the Washington state My Health My Data Act brings digital consumer health protections into focus -- from every angle possible -- and will create important overlaps among existing consumer privacy laws, health and biometrics privacy laws, and this new standard for consumer health data in Washington.

Recent Sanofi SA and Novo Nordisk pricing actions were seen by some as an example of industry self-regulation, but it is a very narrow example. Now, more than ever, is the time for real independent industry self-regulation to take root and grow, meaning guidelines with teeth.

Where ADPPA falls short and why self-regulation is fundamental to the broader data privacy ecosystem, not as a replacement but a good adjunct to support the FTC and other agencies that are subject to limited scope, resources, and capacity to regulate the privacy environment.

The U.S. House Energy & Commerce Committee's TikTok data privacy hearing emphasized the need for a comprehensive data privacy law. The hearing included the vast array of topics that are all being considered by Congress regarding federal data privacy, tech accountability and content moderation, and national security. Check out our takeaways of the most pressing, interconnected issues discussed.

While the crypto market itself is quite revolutionary, its challenges in introducing a new concept to consumers are not new. In every emerging market, business leaders should take steps to generate excitement while being careful to avoid pitfalls by making advertising claims that they can support with evidence.

NAD is expanding Fast-Track SWIFT so that all single-issue claims, express and implied, that do not require review of complex evidence or substantiation are eligible. In SWIFT, challenges are limited to issues that do not require review of complex evidence or substantiation, such as clinical or technical testing or consumer perception evidence, and cases are resolved within 20 business days or less.