BBB National Programs
CEO Insights

  • Purpose-Driven: How To Unleash Organization And Human Capital Potential

    Purpose is what moves people to take your organization to where it has never been. But how do you ensure that your employees can see their connection to purpose and know their contributions make a difference? To unleash the potential of your organization and its human capital, keep these four practices in mind.
    Nov 15
  • Teens Online: Responsible Data Considerations For Business Leaders

    In the current landscape of privacy protections there exist some unique potential harms specific to teens that businesses looking to responsibly engage with teens should consider.
    Aug 25
  • Advertising And Privacy: The Rules Of The Road For The Metaverse

    The metaverse is being hailed as the next big technological revolution. Through the lens of advertising and privacy, and the intersection of these with children’s well-being, what are the rules of the road for businesses interested in diving into the metaverse?
    Aug 18
  • Defining The 'S' In ESG And Navigating Disclosures

    For businesses interested in making robust ESG disclosures, not only can the sheer number of frameworks and standards make ESG performance reporting seem overwhelming, the frameworks themselves can be a bit fuzzy on how they define and measure the "S" of ESG.
    Jul 6
  • Protecting Consumer Health Data Privacy Beyond HIPAA

    Many are taking advantage of apps and other technologies to keep better track of our health in some shape or form, but it is not always clear how the personal information we input is collected, safeguarded, and shared online.
    Jun 15
  • Pursuing Best Practices For Representation In Advertising

    As advertising volume increases, so too do people’s expectations of representation in advertising. Unfortunately, advertising collectively is still falling short, and consumer perceptions reflect that. Why answer this call from consumers? And what is being done about it?
    Apr 13
  • Three Tips To Avoid Making Health-Related Claims That You Cannot Support With Evidence

    What can businesses do to stay out of trouble when making health and wellness claims? It is all about understanding what claims you are making and how to support those claims. To mitigate the risk of an unsupported health-related claim, businesses and nonprofits should avoid making any claims that they cannot support with the appropriate level of scientific evidence.
    Mar 1
  • Enhancing Brand Safety: Understanding Self-Regulation vs. Independent Industry Self-Regulation

    With copious amounts of content proliferating across a growing number of platforms and websites, it is an ongoing challenge for advertisers and platforms to ensure that digital ads are not placed next to harmful content. In this conversation, there is a key distinction few are making — the difference between ‘self-regulation’ and ‘independent, industry-wide self-regulation.’
    Jan 11
  • AI Can Be A Force For Good In Recruiting And Hiring New Employees

    A challenge for rapid innovation in any industry is the ability for legal and regulatory requirements to keep pace. In the recruiting and hiring process, company leaders are asking themselves: How can we combine important technological innovation with a proactive approach to employment law requirements?
    Dec 15
  • When Organizations Market To Children, They Should Do So Responsibly

    Today's generation of digital natives might be more comfortable navigating gaming and content platforms, but they face the same cognitive limitations — and vulnerabilities — that children always have. The gap between a child’s needs online and the safeguards in place to protect them in digital spaces has grown to the point where big players like Google and Facebook are making more of an effort to address these gaps.
    Nov 10