BBB National Programs Insights

CFBAI reports excellent compliance by CFBAI and CCAI participants in 2018

Jul 17, 2019, 13:57 PM by BBB National Programs
CFBAI’s Report on Compliance and Progress During 2018 finds that all 18 CFBAI companies achieved full compliance with their commitments to advertise to children under age 12 only foods that meet CFBAI’s Uniform Nutrition Criteria or to not engage in advertising to children. The nine confection companies that participated in CCAI, a program modeled on CFBAI for small and medium-sized confection companies, also met their program commitments.

CFBAI’s Report on Compliance and Progress During 2018 finds that all 18 CFBAI companies achieved full compliance with their commitments to advertise to children under age 12 only foods that meet CFBAI’s Uniform Nutrition Criteria or to not engage in advertising to children. The nine confection companies that participated in CCAI, a program modeled on CFBAI for small and medium-sized confection companies, also met their program commitments. 

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