DSSRC Administrative Closure #123
The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding one Facebook post and one online video disseminated by Company salesforce members. The marketing materials came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. DSSRC expressed concern to the Company that both social media posts conveyed unreal expectations regarding the amount of income that could be earned working at the Company. For example, the video included references to “replacing full time income” and the Facebook post claimed that through the Company business opportunity sales force members could earn “thousands of dollars a month.”
In response to the DSSRC’s inquiry, the Company promptly contacted the salesforce members and had the posts removed. Based upon the Company’s good faith actions to address the concerns of DSSRC, the inquiry was administratively closed.
(Closed on 1/15/2021)