DSSRC Administrative Closure #17

DSSRC contacted a direct selling company regarding two claims on Facebook that referenced the corona virus. The first post discussed the “fears and concerns about the Coronavirus pandemic outbreak” and that “According to the CDC, the Coronavirus may remain on surfaces for hours or days depending on surfaces and people within 6’ of each other can be infected with the virus” above a picture of the Company’s product. Language below the post and picture disclosed that although the product has been proven to eliminate almost all viruses, the product had not been tested against the COVID-19 virus. DSSRC expressed concern that the disclosure was not clear and conspicuous nor in close proximity to the triggering claim.

The second post included language regarding the necessity to “slow the spread of corona virus” next to a picture of the Company product which DSSRC interpreted as an implied claim that the product was effective against COVID-19. However, the Company did not possess any evidence to support such an assertion.

Immediately after learning about the existence of the posts, the Company contacted the salesforce members responsible for the Facebook claims and had the posts immediately taken down. The Company provided DSSRC with a detailed explanation of its internal compliance process and the steps it has taken to advise its salesforce of statements of product performance that have not been authorized by the Company. The Company expressed it regret that the two posts were not flagged by its compliance team and informed DSSRC that it was in the process of taking steps to provide additional educational resources for its salesforce team.

(closed on 6/09/20)