DSSRC Administrative Closure #5
DSSRC contacted a direct selling regarding marketing on the direct selling company’s website. Specifically, the company’s website included an unqualified claim regarding an incentive trip that could be earned by salesforce members.
After discussions with DSSRC, the direct selling company included a disclosure on its website informing consumers of what percentage of salesforce members earn such incentive trip. The new disclosure also states how many salesforce members earn the incentive trip more than once. Notably, the new disclosure appears in close proximity to the triggering claim (the ability to earn an incentive trip) and appears in the same size font as such claim.
(closed on 6/7/2019)