DSSRC Administrative Closure #69
DSSRC contacted a direct selling company about two YouTube videos disseminated by the company’s salesforce members that conveyed product performance claims while referencing the current global pandemic. Both videos came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace.
Within 24 hours, the company contacted the salesforce members responsible for posting the videos and had the claims removed. The company also indicated that it internally sanctioned the salesforce members and engaged in further education with them regarding appropriate claims.
DSSRC expressed its appreciation to the company for its prompt actions and, as a result of such actions, DSSRC administratively closed the inquiry.
(closed on 8/18/2020)