BBB National Programs Newsroom

Ad Watchers: So, Who’s Making These Advertising Rules?

April 7, 2021

Ad Watchers: So who makes the rules?

In the Ad Watchers podcast series, National Advertising Division (NAD) attorneys Hal Hodes and La Toya Sutton break down common advertising practices to reveal the complexity of keeping claims truthful and accurate. In this first episode, the hosts talk about the guiding principle behind all NAD decisions: consumer understanding. Hal and La Toya discuss what it means to them to step into the shoes of the consumer and break down all the factors that NAD takes into consideration during an advertising review that regulators (e.g., the FTC or FDA) may not.  

Ad Watchers: So, Who’s Making These Advertising Rules?

April 7, 2021

Ad Watchers: So who makes the rules?

In the Ad Watchers podcast series, National Advertising Division (NAD) attorneys Hal Hodes and La Toya Sutton break down common advertising practices to reveal the complexity of keeping claims truthful and accurate. In this first episode, the hosts talk about the guiding principle behind all NAD decisions: consumer understanding. Hal and La Toya discuss what it means to them to step into the shoes of the consumer and break down all the factors that NAD takes into consideration during an advertising review that regulators (e.g., the FTC or FDA) may not.  

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The 2000s Introduced the Internet and Influencers to Ad Law

The 2000s was a decade of change as online advertising exploded and, as a harbinger of things to come, the online environment became fertile ground for innovative ways to both communicate with consumers or, for the unscrupulous, take advantage of unwary consumers. The low barriers to entry allowed disrupters to enter the digital space and forced traditional marketers to compete in this space or be left behind.
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For Developers: Get to Know the CARU Advertising Guidelines

The CARU Advertising Guidelines are widely recognized industry standards that help ensure advertising directed to children is fair and appropriate for its intended audience across any form of child-directed media. The CARU team outlines some key revisions to the Guidelines to which mobile developers should pay heed.
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Getting Certified: Cisco Demonstrates Dedication to Customer Success through APEC Privacy Compliance

Cisco is an example of how a global company must navigate a variety of legal privacy regimes, while also being dedicated to leading the way on data privacy to maintain and further enhance a trusted relationship with its customers. To thread this needle, Cisco has chosen to rely on a third-party privacy certification offered by our team at BBB National Programs.
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Lemon Law 101: Understanding the Law and Your Rights

If your vehicle is under warranty, lemon laws require your vehicle manufacturer to repair your vehicle. The federal lemon law, known as the Magnusson-Moss Warranty Act (“Mag-Moss”), and state lemon laws are in place to protect consumers from getting stuck with “lemons.” It is important to understand the difference between state and federal lemon laws as well as how you and your vehicle are covered under each.
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Ad Watchers: So, Who’s Making These Advertising Rules?

April 7, 2021

Ad Watchers: So who makes the rules?

In the Ad Watchers podcast series, National Advertising Division (NAD) attorneys Hal Hodes and La Toya Sutton break down common advertising practices to reveal the complexity of keeping claims truthful and accurate. In this first episode, the hosts talk about the guiding principle behind all NAD decisions: consumer understanding. Hal and La Toya discuss what it means to them to step into the shoes of the consumer and break down all the factors that NAD takes into consideration during an advertising review that regulators (e.g., the FTC or FDA) may not.  

 

 

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