BBB National Programs Newsroom

The Council of Better Business Bureaus Restructures

June 3, 2019

BBB National Programs, Inc. was launched in 2019 as part of an internal restructuring of the Council of Better Business Bureaus, Inc. (CBBB). BBB National Programs now administers the self-regulatory and dispute resolution programs formerly administered by the CBBB.

For over 40 years, CBBB adjusted to various marketplace dynamics, adding new programs and services in response to consumer and business needs, including numerous self-regulatory programs for businesses, as well as a charity review program and a foundation. Consistent with its nonprofit mission, CBBB decided to restructure around specific stakeholder groups, to enhance services and support to consumers and businesses, donors and charities.

To efficiently deliver these programs and services going forward, this internal restructuring was focused on streamlining the organizational structure based on the audiences served. CBBB long operated under distinct lines of business to meet the needs of the diverse marketplace. Effective June 1, 2019, each line of business began to operate separately, each with its own independent board of directors and staff:

International Association of BBBs, Inc. (IABBB) (BBB.org) serves the 100 local Better Business Bureaus and their 160+ offices across the United States, Canada, and Mexico. IABBB oversees core programs such as BBB Accreditation, the BBB Code of Advertising, BBB.org—the flagship website with nearly 5.4 million Business Profiles, investigations, and consumer education. The BBB Institute for Marketplace Trust (BBBmarketplacetrust.org), BBB’s U.S. foundation, continues its affiliation with IABBB, managing programs such as BBB Scam Tracker, Fighting Financial Fraud, Military & Veterans Initiative, etc. The restructuring does not change the 100 local BBB entities across North America.

BBB National Programs, Inc. (BBB NP) (BBBNP.org) is the home of  industry self-regulatory and dispute resolution programs that include the National Advertising Division, National Advertising Review Board, BBB EU Privacy Shield, BBB AUTO LINE, Children’s Advertising Review Unit, Children’s Food and Beverage Advertising Initiative, Children’s Confection Advertising Initiative, Direct Selling Self-Regulatory Council, Electronic Retailing Self-Regulation Program, Digital Advertising Accountability Program, and the Coalition for Better Advertising Dispute Resolution Program. BBB NP is where corporations, industry, and trade associations work together to address issues of national and international importance, and to foster industry best practices in truth-in-advertising, child-directed marketing, data privacy, and dispute resolution.

The programs that earned the trust of the organization’s stakeholders and the public under the CBBB umbrella did not change. They were strengthened through the increased focus and strategic management of these independent organizations. BBB NP and IABBB anticipate no changes in current business relationships or partnerships.

BBB Wise Giving Alliance (BBB WGA) (Give.org), which helps donors make informed giving decisions and promotes high standards of conduct among organizations that solicit contributions from the public, continues to monitor and report on national charities, as well as assist the local BBBs in monitoring and reporting on local and regional charities. Through its website, Give.org, BBB WGA offers information on charity standards, links to all national and local charity reviews, advice for donors, and more.

The leadership and professional staff of these organizations look forward to continuing to serve their stakeholders, consumers, and businesses that rely on them, and to advancing efforts to build a trusted marketplace for many years to come!

The Council of Better Business Bureaus Restructures

June 3, 2019

BBB National Programs, Inc. was launched in 2019 as part of an internal restructuring of the Council of Better Business Bureaus, Inc. (CBBB). BBB National Programs now administers the self-regulatory and dispute resolution programs formerly administered by the CBBB.

For over 40 years, CBBB adjusted to various marketplace dynamics, adding new programs and services in response to consumer and business needs, including numerous self-regulatory programs for businesses, as well as a charity review program and a foundation. Consistent with its nonprofit mission, CBBB decided to restructure around specific stakeholder groups, to enhance services and support to consumers and businesses, donors and charities.

To efficiently deliver these programs and services going forward, this internal restructuring was focused on streamlining the organizational structure based on the audiences served. CBBB long operated under distinct lines of business to meet the needs of the diverse marketplace. Effective June 1, 2019, each line of business began to operate separately, each with its own independent board of directors and staff:

International Association of BBBs, Inc. (IABBB) (BBB.org) serves the 100 local Better Business Bureaus and their 160+ offices across the United States, Canada, and Mexico. IABBB oversees core programs such as BBB Accreditation, the BBB Code of Advertising, BBB.org—the flagship website with nearly 5.4 million Business Profiles, investigations, and consumer education. The BBB Institute for Marketplace Trust (BBBmarketplacetrust.org), BBB’s U.S. foundation, continues its affiliation with IABBB, managing programs such as BBB Scam Tracker, Fighting Financial Fraud, Military & Veterans Initiative, etc. The restructuring does not change the 100 local BBB entities across North America.

BBB National Programs, Inc. (BBB NP) (BBBNP.org) is the home of  industry self-regulatory and dispute resolution programs that include the National Advertising Division, National Advertising Review Board, BBB EU Privacy Shield, BBB AUTO LINE, Children’s Advertising Review Unit, Children’s Food and Beverage Advertising Initiative, Children’s Confection Advertising Initiative, Direct Selling Self-Regulatory Council, Electronic Retailing Self-Regulation Program, Digital Advertising Accountability Program, and the Coalition for Better Advertising Dispute Resolution Program. BBB NP is where corporations, industry, and trade associations work together to address issues of national and international importance, and to foster industry best practices in truth-in-advertising, child-directed marketing, data privacy, and dispute resolution.

The programs that earned the trust of the organization’s stakeholders and the public under the CBBB umbrella did not change. They were strengthened through the increased focus and strategic management of these independent organizations. BBB NP and IABBB anticipate no changes in current business relationships or partnerships.

BBB Wise Giving Alliance (BBB WGA) (Give.org), which helps donors make informed giving decisions and promotes high standards of conduct among organizations that solicit contributions from the public, continues to monitor and report on national charities, as well as assist the local BBBs in monitoring and reporting on local and regional charities. Through its website, Give.org, BBB WGA offers information on charity standards, links to all national and local charity reviews, advice for donors, and more.

The leadership and professional staff of these organizations look forward to continuing to serve their stakeholders, consumers, and businesses that rely on them, and to advancing efforts to build a trusted marketplace for many years to come!

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The Critical Components for Self-Regulation in Direct Selling

Direct selling – when done correctly – can benefit distributors and consumers. Unfortunately, it only takes a few bad actors to compromise the integrity of an entire industry. The direct selling industry faces difficult and important challenges in enhancing consumer and regulatory confidence in the marketing of its products and services. Successful and effective self-regulation has often been described as a marathon and not a sprint and, as such, requires ongoing commitment and participation from the industry. DSSRC has been encouraged by the engagement and receptivity of the industry to our self-regulatory efforts, as well as the public support expressed by government agencies like the FTC and leaders such as the DSA to make the space a better one for salesforce members and the consumers they reach.
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Truth-in-Advertising: Who Makes the Rules?

It is a common misunderstanding that the National Advertising Division (NAD) creates or establishes standards for the U.S. advertising industry. NAD does not make the rules, but instead serves as one arm of the U.S. system of independent advertising self-regulation to hold companies to established standards for claim substantiation. Substantiation standards may be set by laws, guidance documents, or industry organizations. This post outlines how NAD looks to those different sources for guidance when reviewing advertising claims.
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Turning Lemons into Lemon-Aid – How to Navigate a Vehicle Warranty Claim During the Pandemic

The COVID-19 pandemic has affected all aspects of our lives, from the ability to socialize to the ability to work. Keeping up with routine vehicle maintenance, for many who have been moving around less since the pandemic began, has become less routine. So, what happens when you discover an issue with your vehicle? To make sure your vehicle gets fixed, follow these guidelines and, if your vehicle cannot be fixed, we at BBB AUTO LINE have some guidelines for that, too.
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Call to Action: Improve Green Marketing and Avoid Greenwashing

Green marketing can be a strong marketing tool for companies to differentiate their sustainable approach to business and help consumers choose more sustainable products. But with the variety and volume of green marketing today, does it? Are environmental claims supported so that consumers can make choices that help the planet? While some observers call for more rigorous standards, governmental guidelines regulating environmental marketing already exist. Industry self-regulation also plays an important role in leveling the playing field on green marketing so that consumer purchases align with their environmental goals.
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The Council of Better Business Bureaus Restructures

June 3, 2019

BBB National Programs, Inc. was launched in 2019 as part of an internal restructuring of the Council of Better Business Bureaus, Inc. (CBBB). BBB National Programs now administers the self-regulatory and dispute resolution programs formerly administered by the CBBB.

For over 40 years, CBBB adjusted to various marketplace dynamics, adding new programs and services in response to consumer and business needs, including numerous self-regulatory programs for businesses, as well as a charity review program and a foundation. Consistent with its nonprofit mission, CBBB decided to restructure around specific stakeholder groups, to enhance services and support to consumers and businesses, donors and charities.

To efficiently deliver these programs and services going forward, this internal restructuring was focused on streamlining the organizational structure based on the audiences served. CBBB long operated under distinct lines of business to meet the needs of the diverse marketplace. Effective June 1, 2019, each line of business began to operate separately, each with its own independent board of directors and staff:

International Association of BBBs, Inc. (IABBB) (BBB.org) serves the 100 local Better Business Bureaus and their 160+ offices across the United States, Canada, and Mexico. IABBB oversees core programs such as BBB Accreditation, the BBB Code of Advertising, BBB.org—the flagship website with nearly 5.4 million Business Profiles, investigations, and consumer education. The BBB Institute for Marketplace Trust (BBBmarketplacetrust.org), BBB’s U.S. foundation, continues its affiliation with IABBB, managing programs such as BBB Scam Tracker, Fighting Financial Fraud, Military & Veterans Initiative, etc. The restructuring does not change the 100 local BBB entities across North America.

BBB National Programs, Inc. (BBB NP) (BBBNP.org) is the home of  industry self-regulatory and dispute resolution programs that include the National Advertising Division, National Advertising Review Board, BBB EU Privacy Shield, BBB AUTO LINE, Children’s Advertising Review Unit, Children’s Food and Beverage Advertising Initiative, Children’s Confection Advertising Initiative, Direct Selling Self-Regulatory Council, Electronic Retailing Self-Regulation Program, Digital Advertising Accountability Program, and the Coalition for Better Advertising Dispute Resolution Program. BBB NP is where corporations, industry, and trade associations work together to address issues of national and international importance, and to foster industry best practices in truth-in-advertising, child-directed marketing, data privacy, and dispute resolution.

The programs that earned the trust of the organization’s stakeholders and the public under the CBBB umbrella did not change. They were strengthened through the increased focus and strategic management of these independent organizations. BBB NP and IABBB anticipate no changes in current business relationships or partnerships.

BBB Wise Giving Alliance (BBB WGA) (Give.org), which helps donors make informed giving decisions and promotes high standards of conduct among organizations that solicit contributions from the public, continues to monitor and report on national charities, as well as assist the local BBBs in monitoring and reporting on local and regional charities. Through its website, Give.org, BBB WGA offers information on charity standards, links to all national and local charity reviews, advice for donors, and more.

The leadership and professional staff of these organizations look forward to continuing to serve their stakeholders, consumers, and businesses that rely on them, and to advancing efforts to build a trusted marketplace for many years to come!

 

 

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