BBB National Programs Newsroom

Media Advisory: Media Visionary Tom Rogers, Deputy Attorney General of the U.S. Jeffrey A. Rosen, and FTC Commissioner Christine Wilson to Keynote NAD 2020 Annual Conference

For Immediate Release
Contact: Abby Hills, Director of Communications, BBB National Programs

703-247-9330 / press@bbbnp.org

New York, NY – September 9, 2020 – On the eve of its 50th anniversary, the National Advertising Division (NAD) of BBB National Programs will host the NAD 2020 Annual Conference, which this year will be a virtual event over the course of three days – Monday, October 5 through Wednesday, October 7.

The NAD Annual Conference convenes experts from the advertising and legal industries, and companies of all sizes, as well as government officials and regulators to discuss the day-to-day issues that arise when advertising in an increasingly competitive environment and navigating emerging issues and fast-paced technological innovation. 

Participants share practical advice, parse recent developments in advertising law, discuss Federal Trade Commission (FTC) priorities, identify best practices, and break down the cases that made headlines in 2020. Members of the media are invited to cover NAD 2020 via Zoom with complimentary registration.

WHO:

Keynote Speakers

  • Tom Rogers, Executive Chairman, Engine Media and Founder of CNBC
  • Jeffrey A. Rosen, Deputy Attorney General of the United States
  • Hon. Christine S. Wilson, Commissioner, Federal Trade Commission (FTC)


Speakers & Panelists

  • Lesley A. Fair, Senior Attorney, Bureau of Consumer Protection, Federal Trade Commission (FTC)
  • Jessie Grodstein Kennedy, Director, Corporate Counsel, Starbucks
  • Bonnie Patten, Executive Director, Truth in Advertising
  • Jeffrey E. Smith, Senior Vice President & Deputy General Counsel, Comcast Cable Communications, LLC
  • Ted Suzuki, Vice President and Deputy General Counsel, AT&T Services
  • Limor Robinson Mann, Chief Oral Care Marketing Counsel, Global Colgate-Palmolive Company
  • Shannon Watkins, Senior VP, Brand Strategy, Advertising, Media, Sponsorships and Creative Services, Aflac

A full list of speakers is available here

WHAT:         National Advertising Division (NAD) 2020 Annual Conference
WHEN:        Monday, October 5 – Wednesday, October 7
                    10:30 or 11:00 AM – 2:00 or 3:00 PM ET (varies slightly each day)
WHERE:      Virtual (Zoom sessions) 

A full event agenda is available here

RSVP: Credentialed members of the media are invited to attend with complimentary registration. To register and for more information, email press@bbbnp.org

Join the conversation on social media using #NAD2020.

###

About BBB National Programs: BBB National Programs is where businesses turn to enhance consumer trust and consumers are heard. The non-profit organization creates a fairer playing field for businesses and a better experience for consumers through the development and delivery of effective third-party accountability and dispute resolution programs. Embracing its role as an independent organization since the restructuring of the Council of Better Business Bureaus in June 2019, BBB National Programs today oversees more than a dozen leading national industry self-regulation programs, and continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-directed marketing, and privacy. To learn more, visit bbbprograms.org.


Media Advisory: Media Visionary Tom Rogers, Deputy Attorney General of the U.S. Jeffrey A. Rosen, and FTC Commissioner Christine Wilson to Keynote NAD 2020 Annual Conference

For Immediate Release
Contact: Abby Hills, Director of Communications, BBB National Programs

703-247-9330 / press@bbbnp.org

New York, NY – September 9, 2020 – On the eve of its 50th anniversary, the National Advertising Division (NAD) of BBB National Programs will host the NAD 2020 Annual Conference, which this year will be a virtual event over the course of three days – Monday, October 5 through Wednesday, October 7.

The NAD Annual Conference convenes experts from the advertising and legal industries, and companies of all sizes, as well as government officials and regulators to discuss the day-to-day issues that arise when advertising in an increasingly competitive environment and navigating emerging issues and fast-paced technological innovation. 

Participants share practical advice, parse recent developments in advertising law, discuss Federal Trade Commission (FTC) priorities, identify best practices, and break down the cases that made headlines in 2020. Members of the media are invited to cover NAD 2020 via Zoom with complimentary registration.

WHO:

Keynote Speakers

  • Tom Rogers, Executive Chairman, Engine Media and Founder of CNBC
  • Jeffrey A. Rosen, Deputy Attorney General of the United States
  • Hon. Christine S. Wilson, Commissioner, Federal Trade Commission (FTC)


Speakers & Panelists

  • Lesley A. Fair, Senior Attorney, Bureau of Consumer Protection, Federal Trade Commission (FTC)
  • Jessie Grodstein Kennedy, Director, Corporate Counsel, Starbucks
  • Bonnie Patten, Executive Director, Truth in Advertising
  • Jeffrey E. Smith, Senior Vice President & Deputy General Counsel, Comcast Cable Communications, LLC
  • Ted Suzuki, Vice President and Deputy General Counsel, AT&T Services
  • Limor Robinson Mann, Chief Oral Care Marketing Counsel, Global Colgate-Palmolive Company
  • Shannon Watkins, Senior VP, Brand Strategy, Advertising, Media, Sponsorships and Creative Services, Aflac

A full list of speakers is available here

WHAT:         National Advertising Division (NAD) 2020 Annual Conference
WHEN:        Monday, October 5 – Wednesday, October 7
                    10:30 or 11:00 AM – 2:00 or 3:00 PM ET (varies slightly each day)
WHERE:      Virtual (Zoom sessions) 

A full event agenda is available here

RSVP: Credentialed members of the media are invited to attend with complimentary registration. To register and for more information, email press@bbbnp.org

Join the conversation on social media using #NAD2020.

###

About BBB National Programs: BBB National Programs is where businesses turn to enhance consumer trust and consumers are heard. The non-profit organization creates a fairer playing field for businesses and a better experience for consumers through the development and delivery of effective third-party accountability and dispute resolution programs. Embracing its role as an independent organization since the restructuring of the Council of Better Business Bureaus in June 2019, BBB National Programs today oversees more than a dozen leading national industry self-regulation programs, and continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-directed marketing, and privacy. To learn more, visit bbbprograms.org.


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Avoid Misleading Messages When Advertising Medical Devices

Advertisers of medical devices face complex tasks when marketing their products. In addition to complying with FDA regulations, medical device advertising is subject to the same truth-in-advertising principles set by the FTC. In addition to express claims, marketers are responsible for all the messages reasonably conveyed to consumers in their advertising and should ask some important questions to ensure consumers are not misled. Ask yourself these questions when advertising medical devices to avoid conveying misleading messages.
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The Do’s and Don’ts of Buying Smart for Baby: A Primer from Privacy Experts

Researching a new product and finding the critical or in-depth information you are looking for to build confidence in your purchasing decision often requires sifting through superficial lists of “best products.” These lists are often sponsored by the products they feature, which means instead of a focus on being helpful they are full of incentivized endorsements and affiliate links. In this blog, we provide a list – not a sponsored list – of some do’s and don’ts for how to confidently research smart devices.
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When Web Designs Turn Into Dark Patterns And What To Do About It

Recently I wrote about the proliferation of dark patterns and tried to give readers a sense of just how widespread these practices are. But it is not just the pervasiveness of dark patterns that has lawmakers and regulators concerned, it is the intent behind them and their impact on consumers. Nonprofit leaders, in particular, should be aware of this and how to guard against it given that they are well-positioned to garner and enhance consumer trust.
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Politics Aside, Advertising Gains Guidance on Deception and Substantiation in the 1980s

As we continue to celebrate the 50th anniversary of the National Advertising Division (NAD) we are looking forward while taking stock of past decades, with a special focus on decisions and developments that continue to impact advertising law and NAD cases today. This month we highlight two pivotal moments from the 1980’s that helped shape NAD’s jurisprudence.
Read more

Media Advisory: Media Visionary Tom Rogers, Deputy Attorney General of the U.S. Jeffrey A. Rosen, and FTC Commissioner Christine Wilson to Keynote NAD 2020 Annual Conference

For Immediate Release
Contact: Abby Hills, Director of Communications, BBB National Programs

703-247-9330 / press@bbbnp.org

New York, NY – September 9, 2020 – On the eve of its 50th anniversary, the National Advertising Division (NAD) of BBB National Programs will host the NAD 2020 Annual Conference, which this year will be a virtual event over the course of three days – Monday, October 5 through Wednesday, October 7.

The NAD Annual Conference convenes experts from the advertising and legal industries, and companies of all sizes, as well as government officials and regulators to discuss the day-to-day issues that arise when advertising in an increasingly competitive environment and navigating emerging issues and fast-paced technological innovation. 

Participants share practical advice, parse recent developments in advertising law, discuss Federal Trade Commission (FTC) priorities, identify best practices, and break down the cases that made headlines in 2020. Members of the media are invited to cover NAD 2020 via Zoom with complimentary registration.

WHO:

Keynote Speakers

  • Tom Rogers, Executive Chairman, Engine Media and Founder of CNBC
  • Jeffrey A. Rosen, Deputy Attorney General of the United States
  • Hon. Christine S. Wilson, Commissioner, Federal Trade Commission (FTC)


Speakers & Panelists

  • Lesley A. Fair, Senior Attorney, Bureau of Consumer Protection, Federal Trade Commission (FTC)
  • Jessie Grodstein Kennedy, Director, Corporate Counsel, Starbucks
  • Bonnie Patten, Executive Director, Truth in Advertising
  • Jeffrey E. Smith, Senior Vice President & Deputy General Counsel, Comcast Cable Communications, LLC
  • Ted Suzuki, Vice President and Deputy General Counsel, AT&T Services
  • Limor Robinson Mann, Chief Oral Care Marketing Counsel, Global Colgate-Palmolive Company
  • Shannon Watkins, Senior VP, Brand Strategy, Advertising, Media, Sponsorships and Creative Services, Aflac

A full list of speakers is available here

WHAT:         National Advertising Division (NAD) 2020 Annual Conference
WHEN:        Monday, October 5 – Wednesday, October 7
                    10:30 or 11:00 AM – 2:00 or 3:00 PM ET (varies slightly each day)
WHERE:      Virtual (Zoom sessions) 

A full event agenda is available here

RSVP: Credentialed members of the media are invited to attend with complimentary registration. To register and for more information, email press@bbbnp.org

Join the conversation on social media using #NAD2020.

###

About BBB National Programs: BBB National Programs is where businesses turn to enhance consumer trust and consumers are heard. The non-profit organization creates a fairer playing field for businesses and a better experience for consumers through the development and delivery of effective third-party accountability and dispute resolution programs. Embracing its role as an independent organization since the restructuring of the Council of Better Business Bureaus in June 2019, BBB National Programs today oversees more than a dozen leading national industry self-regulation programs, and continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-directed marketing, and privacy. To learn more, visit bbbprograms.org.


 

 

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