BBB National Programs Newsroom

Privacy Watchdog Brings Luxury Eyewear Maker and Online Insurance Marketplace into Digital Advertising Compliance

For Immediate Release 

Contact: Abby Hills, Director of Communications, BBB National Programs

301.412.7769 / ahills@bbbnp.org 

 

Arlington, VA – June 18, 2020 – BBB National Programs’ Digital Advertising Accountability Program (DAAP) today released two new data privacy cases for Luxottica and Compare.com issuing recommendations and outlining actions taken to date to bring these companies into compliance with the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles (DAA Principles). 

Luxottica, an eyewear company known for its popular Ray-Ban and Oakley sunglasses brands and its LensCrafters chain of eyeglass retailers, and Compare.com, a Virginia-based insurance comparison website, now meet best practices for protecting online consumers by increasing their control over how their data is used in interest-based advertising. 

DAAP’s in-house technical monitoring determined that Luxottica’s websites for Ray-Ban and Oakley sunglasses did not meet the DAA Principles’ requirement for “enhanced” notice of targeted advertising and transmitted an inquiry letter to Luxottica. 

In response, Luxottica committed to compliance with the DAA Principles and worked with DAAP to add an enhanced notice link and disclosure describing third-party data collection to its U.S.-facing websites, as well as a link for consumers to opt out of interest-based advertising. The company also examined the collection practices of its suite of mobile apps to make sure that precise geolocation data was not collected for advertising purposes without providing correct notice and consent tools to app users. Going forward, Luxottica pledged to provide appropriate disclosures, notices, and consent tools to consumers as needed to comply with the DAA Principles. 

In the case of Compare.com, DAAP conducted a data traffic analysis on the company’s website in response to a consumer complaint. The analysis revealed the collection of personal data — in particular, web browser cookie data — by third parties for advertising purposes. However, the website lacked the clear and conspicuous notice of this activity and a personal data control mechanism recommended in the DAA Principles.  

After DAAP contacted Compare.com, the company agreed to implement each of DAAP’s recommendations, bringing itself into compliance with the DAA Principles. These requested changes included:   

  1. Incorporating an up-front “enhanced notice” link on every page where third parties collect cookie data, which leads directly to a description of this activity; 
  2. Providing a link to the DAA’s WebChoices page, to enable users to decide whether third parties can use their cookie data for ad tracking; and
  3. Adding a statement of adherence to the DAA Principles to the company’s privacy policy.  

 

Today’s case release represents DAAP’s 117th public action since the program began its self-regulatory mission in 2011. 

 

 ###  

 

About the Digital Advertising Accountability Program: The Digital Advertising Accountability Program (DAAP), a division of BBB National Programs, was developed by the Digital Advertising Alliance (DAA) to enforce industry self-regulation principles for data privacy in online and mobile advertising, holding companies accountable to the DAA’s Privacy Principles. DAAP provides guidance to companies looking to comply with industry principles and responds to complaints filed by consumers about online privacy.  

 About BBB National Programs: BBB National Programs is where businesses turn to enhance consumer trust and consumers are heard. This independent, non-profit organization enhances trust, innovation, and competition in the marketplace through the development and delivery of cost-effective, third-party self-regulation, dispute resolution, and accountability programs. BBB National Programs’ 10 leading industry self-regulation and dispute resolution programs resolve business issues of national and international importance, and foster industry best practices in truth-in-advertising, child-directed marketing, data privacy, and dispute resolution. To learn more about industry self-regulation, visit bbbprograms.org.   

Privacy Watchdog Brings Luxury Eyewear Maker and Online Insurance Marketplace into Digital Advertising Compliance

For Immediate Release 

Contact: Abby Hills, Director of Communications, BBB National Programs

301.412.7769 / ahills@bbbnp.org 

 

Arlington, VA – June 18, 2020 – BBB National Programs’ Digital Advertising Accountability Program (DAAP) today released two new data privacy cases for Luxottica and Compare.com issuing recommendations and outlining actions taken to date to bring these companies into compliance with the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles (DAA Principles). 

Luxottica, an eyewear company known for its popular Ray-Ban and Oakley sunglasses brands and its LensCrafters chain of eyeglass retailers, and Compare.com, a Virginia-based insurance comparison website, now meet best practices for protecting online consumers by increasing their control over how their data is used in interest-based advertising. 

DAAP’s in-house technical monitoring determined that Luxottica’s websites for Ray-Ban and Oakley sunglasses did not meet the DAA Principles’ requirement for “enhanced” notice of targeted advertising and transmitted an inquiry letter to Luxottica. 

In response, Luxottica committed to compliance with the DAA Principles and worked with DAAP to add an enhanced notice link and disclosure describing third-party data collection to its U.S.-facing websites, as well as a link for consumers to opt out of interest-based advertising. The company also examined the collection practices of its suite of mobile apps to make sure that precise geolocation data was not collected for advertising purposes without providing correct notice and consent tools to app users. Going forward, Luxottica pledged to provide appropriate disclosures, notices, and consent tools to consumers as needed to comply with the DAA Principles. 

In the case of Compare.com, DAAP conducted a data traffic analysis on the company’s website in response to a consumer complaint. The analysis revealed the collection of personal data — in particular, web browser cookie data — by third parties for advertising purposes. However, the website lacked the clear and conspicuous notice of this activity and a personal data control mechanism recommended in the DAA Principles.  

After DAAP contacted Compare.com, the company agreed to implement each of DAAP’s recommendations, bringing itself into compliance with the DAA Principles. These requested changes included:   

  1. Incorporating an up-front “enhanced notice” link on every page where third parties collect cookie data, which leads directly to a description of this activity; 
  2. Providing a link to the DAA’s WebChoices page, to enable users to decide whether third parties can use their cookie data for ad tracking; and
  3. Adding a statement of adherence to the DAA Principles to the company’s privacy policy.  

 

Today’s case release represents DAAP’s 117th public action since the program began its self-regulatory mission in 2011. 

 

 ###  

 

About the Digital Advertising Accountability Program: The Digital Advertising Accountability Program (DAAP), a division of BBB National Programs, was developed by the Digital Advertising Alliance (DAA) to enforce industry self-regulation principles for data privacy in online and mobile advertising, holding companies accountable to the DAA’s Privacy Principles. DAAP provides guidance to companies looking to comply with industry principles and responds to complaints filed by consumers about online privacy.  

 About BBB National Programs: BBB National Programs is where businesses turn to enhance consumer trust and consumers are heard. This independent, non-profit organization enhances trust, innovation, and competition in the marketplace through the development and delivery of cost-effective, third-party self-regulation, dispute resolution, and accountability programs. BBB National Programs’ 10 leading industry self-regulation and dispute resolution programs resolve business issues of national and international importance, and foster industry best practices in truth-in-advertising, child-directed marketing, data privacy, and dispute resolution. To learn more about industry self-regulation, visit bbbprograms.org.   

Blog

A Cashless Future

How close are we from entering into a world where cash is no longer accepted? Do we truly understand the benefits and implications of completely going cashless and relying solely on financial transactions that are intimately connected with our data? Dr. Shelle Santana, Associate Professor at the Harvard University Business School, answers these questions and more on this episode of the >Better Series podcast.
Read more
Blog

All Things CCPA

After years of debate, discussion, and revisions, the California Consumer Privacy Act (CCPA) -- a law that gives consumers a wide range of rights and creates a series of obligations for businesses -- finally began enforcement on July 1st. Cobun Zweifel-Keegan, Deputy Director of BBB National Programs' Privacy Initiatives, joined Julian Flamant, Associate at Hogan Lovells US LLP, and Heather Federman VP of Privacy and Policy at BigID to discuss what the CCPA means for businesses inside and outside of California.
Read more
Blog

Schrems II: What Do Privacy Shield Businesses Need to Know?

The July 16 decision from the CJEU, known as Schrems II, addressed two mechanisms for transferring EU individuals’ personal data outside the EU. As the situation continues to develop, and before making changes to their practices around international data transfers, businesses should pause to review their data flows, contracts, and substantive commitments, and their current chain of compliance and accountability for data received from the EU.
Read more
Blog

Contact Tracing and Tech: An International Comparison

To confront coronavirus, governments across the globe have devised approaches for tracing its spread and quarantining individuals known to be carriers, also known as “contact tracing.” While almost all strategies rely on traditional means of contacting and recording the movements of infected individuals, many employ modern communications technologies: sensors, Bluetooth, GPS, thermal recognition, facial-recognition, and geofencing.
Read more

Media Inquiry

*Required fields