BBB National Programs Newsroom

Privacy Watchdog Brings Popular Exercise and Healthcare Apps into Compliance with Digital Advertising Best Practices

For Immediate Release 

Contact: Abby Hills, Director of Communications, BBB National Programs 

301.412.7769 / ahills@bbbnp.org  

 

Arlington, VA – July 8, 2020 – BBB National Programs’ privacy watchdog, the Digital Advertising Accountability Program (DAAP), today released two new data privacy cases for popular mobile apps from GoodRx and Rock My World, issuing recommendations and outlining actions taken to date to bring these companies into compliance with the Digital Advertising Alliance’s Self-Regulatory Principles.

As a result of DAAP’s in-house technical monitoring of the mobile app marketplace and the open web, GoodRx, the creator of the eponymous price tracking app that offers free prescription prices and coupons, and Rock My World, the publisher of the music and exercise app Rock My Run, each updated their privacy disclosures to meet interest-based advertising data privacy requirements.  

DAAP identified digital ad companies on the GoodRx website collecting cookie data for possible interest-based advertising purposes. DAAP extended its network traffic analysis of GoodRx to its app and found that mobile device identifiers were collected by third-party ad partners of GoodRx. At this point DAAP reached out to GoodRx, informing the app creator of steps it would need to take to make these practices compliant and fair to website and app users.  

GoodRx swiftly implemented all DAAP’s recommendations to make information about its privacy practices more accessible, including:  

 

  •  Incorporating an up-front “enhanced notice” link on every page where third parties collect cookie data on GoodRx’s website, which leads directly to a description of this activity and a link to industry-developed opt-out tools.  

  • Adding a jump link to the top of its privacy policy that mobile device users can follow to learn more about GoodRx’s advertising practices.  

  • Adding a statement of adherence to the DAA Principles to its privacy disclosures. 

 

DAAP conducts testing of popular mobile apps available on major platforms, sending letters to app publishers where it finds a gap in compliance with best privacy practices. After receiving a DAAP inquiry letter about third parties collecting mobile device identifiers through its app, Rock My World followed DAAP’s recommendations to comply with behavioral advertising data privacy requirements.  

Rock My World updated its privacy policy to add a notice about targeted advertising that includes a privacy opt-out tool and ensured that users receive “enhanced notice” of third-party data collection by adding a jump-link to the top of its privacy policy pointing users to this disclosure. In addition, Rock My World disabled the collection of precise location data from its app to ensure that third parties do not receive this sensitive data.  

Today’s case release represents DAAP’s 119th public action since the program began its self-regulatory mission in 2011. 

 

### 

 

About the Digital Advertising Accountability Program: The Digital Advertising Accountability Program (DAAP), a division of BBB National Programs, was developed by the Digital Advertising Alliance (DAA) to enforce industry self-regulation principles for data privacy in online and mobile advertising, holding companies accountable to the DAA’s Privacy Principles. DAAP provides guidance to companies looking to comply with industry principles and responds to complaints filed by consumers about online privacy.   

About BBB National Programs:  BBB National Programs is where businesses turn to enhance consumer trust and consumers are heard. This independent, non-profit organization enhances trust, innovation, and competition in the marketplace through the development and delivery of cost-effective, third-party self-regulation, dispute resolution, and accountability programs. BBB National Programs’ 10 leading industry self-regulation and dispute resolution programs resolve business issues of national and international importance, and fosters industry best practices in truth-in-advertising, child-directed marketing, data privacy, and dispute resolution. To learn more about industry self-regulation, visit bbbprograms.org.   

 

Privacy Watchdog Brings Popular Exercise and Healthcare Apps into Compliance with Digital Advertising Best Practices

For Immediate Release 

Contact: Abby Hills, Director of Communications, BBB National Programs 

301.412.7769 / ahills@bbbnp.org  

 

Arlington, VA – July 8, 2020 – BBB National Programs’ privacy watchdog, the Digital Advertising Accountability Program (DAAP), today released two new data privacy cases for popular mobile apps from GoodRx and Rock My World, issuing recommendations and outlining actions taken to date to bring these companies into compliance with the Digital Advertising Alliance’s Self-Regulatory Principles.

As a result of DAAP’s in-house technical monitoring of the mobile app marketplace and the open web, GoodRx, the creator of the eponymous price tracking app that offers free prescription prices and coupons, and Rock My World, the publisher of the music and exercise app Rock My Run, each updated their privacy disclosures to meet interest-based advertising data privacy requirements.  

DAAP identified digital ad companies on the GoodRx website collecting cookie data for possible interest-based advertising purposes. DAAP extended its network traffic analysis of GoodRx to its app and found that mobile device identifiers were collected by third-party ad partners of GoodRx. At this point DAAP reached out to GoodRx, informing the app creator of steps it would need to take to make these practices compliant and fair to website and app users.  

GoodRx swiftly implemented all DAAP’s recommendations to make information about its privacy practices more accessible, including:  

 

  •  Incorporating an up-front “enhanced notice” link on every page where third parties collect cookie data on GoodRx’s website, which leads directly to a description of this activity and a link to industry-developed opt-out tools.  

  • Adding a jump link to the top of its privacy policy that mobile device users can follow to learn more about GoodRx’s advertising practices.  

  • Adding a statement of adherence to the DAA Principles to its privacy disclosures. 

 

DAAP conducts testing of popular mobile apps available on major platforms, sending letters to app publishers where it finds a gap in compliance with best privacy practices. After receiving a DAAP inquiry letter about third parties collecting mobile device identifiers through its app, Rock My World followed DAAP’s recommendations to comply with behavioral advertising data privacy requirements.  

Rock My World updated its privacy policy to add a notice about targeted advertising that includes a privacy opt-out tool and ensured that users receive “enhanced notice” of third-party data collection by adding a jump-link to the top of its privacy policy pointing users to this disclosure. In addition, Rock My World disabled the collection of precise location data from its app to ensure that third parties do not receive this sensitive data.  

Today’s case release represents DAAP’s 119th public action since the program began its self-regulatory mission in 2011. 

 

### 

 

About the Digital Advertising Accountability Program: The Digital Advertising Accountability Program (DAAP), a division of BBB National Programs, was developed by the Digital Advertising Alliance (DAA) to enforce industry self-regulation principles for data privacy in online and mobile advertising, holding companies accountable to the DAA’s Privacy Principles. DAAP provides guidance to companies looking to comply with industry principles and responds to complaints filed by consumers about online privacy.   

About BBB National Programs:  BBB National Programs is where businesses turn to enhance consumer trust and consumers are heard. This independent, non-profit organization enhances trust, innovation, and competition in the marketplace through the development and delivery of cost-effective, third-party self-regulation, dispute resolution, and accountability programs. BBB National Programs’ 10 leading industry self-regulation and dispute resolution programs resolve business issues of national and international importance, and fosters industry best practices in truth-in-advertising, child-directed marketing, data privacy, and dispute resolution. To learn more about industry self-regulation, visit bbbprograms.org.   

 

Blog

Status Update on Transatlantic Data Transfers: Building Bridges Takes Time

As 2020 draws to a close it is a good time to reflect on learnings about the future of authorized transatlantic data transfer mechanisms. In light of Brexit and continuing developments surrounding Schrems II, we discuss what the structure of the current Privacy Shield Framework can teach us much about what future commercial transfer mechanisms are likely to look like, as well as what businesses can do to shore up their compliance efforts.
Read more
Blog

Operation Income Illusion: A Positive Step by the FTC to Curb Deceptive Income Claims

The Federal Trade Commission (FTC)’s December 14 Operation Income Illusion initiative is a crackdown by the FTC and 19 federal, state, and local law enforcement partners against those that purport to offer significant income opportunities but that end up costing consumers thousands of dollars. This effort is consistent with an ongoing effort in the direct selling industry to ensure income claims are communicated truthfully and accurately.
Read more
Blog

CFBAI and CCAI 2019 Report on Compliance and Progress Published

BBB National Programs has published the Children's Food and Beverage Advertising Initiative (CFBAI) and Children’s Confection Advertising Initiative (CCAI) Report on Compliance and Progress During 2019. The report finds excellent compliance by all companies participating in the programs from January 2019 – December 2019. The report also notes the CFBAI participants’ implementation of stricter Uniform Nutrition Criteria in 2020.
Read more
Blog

CARU’s Year in Review: Defining Kidvertising and Tackling Hot Topics Head On

During an uncertain year, the team at the Children’s Advertising Review Unit (CARU) stayed busy. Through casework, online conferences, an evolving technology landscape, updates to policy and guidelines, and new thought leadership, our efforts furthered our mission to help companies comply with the laws and guidelines that protect children and their personal data.
Read more

Privacy Watchdog Brings Popular Exercise and Healthcare Apps into Compliance with Digital Advertising Best Practices

For Immediate Release 

Contact: Abby Hills, Director of Communications, BBB National Programs 

301.412.7769 / ahills@bbbnp.org  

 

Arlington, VA – July 8, 2020 – BBB National Programs’ privacy watchdog, the Digital Advertising Accountability Program (DAAP), today released two new data privacy cases for popular mobile apps from GoodRx and Rock My World, issuing recommendations and outlining actions taken to date to bring these companies into compliance with the Digital Advertising Alliance’s Self-Regulatory Principles.

As a result of DAAP’s in-house technical monitoring of the mobile app marketplace and the open web, GoodRx, the creator of the eponymous price tracking app that offers free prescription prices and coupons, and Rock My World, the publisher of the music and exercise app Rock My Run, each updated their privacy disclosures to meet interest-based advertising data privacy requirements.  

DAAP identified digital ad companies on the GoodRx website collecting cookie data for possible interest-based advertising purposes. DAAP extended its network traffic analysis of GoodRx to its app and found that mobile device identifiers were collected by third-party ad partners of GoodRx. At this point DAAP reached out to GoodRx, informing the app creator of steps it would need to take to make these practices compliant and fair to website and app users.  

GoodRx swiftly implemented all DAAP’s recommendations to make information about its privacy practices more accessible, including:  

 

  •  Incorporating an up-front “enhanced notice” link on every page where third parties collect cookie data on GoodRx’s website, which leads directly to a description of this activity and a link to industry-developed opt-out tools.  

  • Adding a jump link to the top of its privacy policy that mobile device users can follow to learn more about GoodRx’s advertising practices.  

  • Adding a statement of adherence to the DAA Principles to its privacy disclosures. 

 

DAAP conducts testing of popular mobile apps available on major platforms, sending letters to app publishers where it finds a gap in compliance with best privacy practices. After receiving a DAAP inquiry letter about third parties collecting mobile device identifiers through its app, Rock My World followed DAAP’s recommendations to comply with behavioral advertising data privacy requirements.  

Rock My World updated its privacy policy to add a notice about targeted advertising that includes a privacy opt-out tool and ensured that users receive “enhanced notice” of third-party data collection by adding a jump-link to the top of its privacy policy pointing users to this disclosure. In addition, Rock My World disabled the collection of precise location data from its app to ensure that third parties do not receive this sensitive data.  

Today’s case release represents DAAP’s 119th public action since the program began its self-regulatory mission in 2011. 

 

### 

 

About the Digital Advertising Accountability Program: The Digital Advertising Accountability Program (DAAP), a division of BBB National Programs, was developed by the Digital Advertising Alliance (DAA) to enforce industry self-regulation principles for data privacy in online and mobile advertising, holding companies accountable to the DAA’s Privacy Principles. DAAP provides guidance to companies looking to comply with industry principles and responds to complaints filed by consumers about online privacy.   

About BBB National Programs:  BBB National Programs is where businesses turn to enhance consumer trust and consumers are heard. This independent, non-profit organization enhances trust, innovation, and competition in the marketplace through the development and delivery of cost-effective, third-party self-regulation, dispute resolution, and accountability programs. BBB National Programs’ 10 leading industry self-regulation and dispute resolution programs resolve business issues of national and international importance, and fosters industry best practices in truth-in-advertising, child-directed marketing, data privacy, and dispute resolution. To learn more about industry self-regulation, visit bbbprograms.org.   

 

Media Inquiry

*Required fields