BBB National Programs Newsroom

Privacy Watchdog Brings Popular Photo Studio App Developer into Compliance with Digital Advertising Best Practices

For Immediate Release 

Contact: Abby Hills, Director of Communications, BBB National Programs 

703.247.9330 / press@bbbnp.org 

 

Arlington, VA –August 11, 2020– BBB National Programs’ privacy watchdog, the Digital Advertising Accountability Program (DAAP), today released a new data privacy case for the popular mobile app publisher PicsArt, outlining actions taken to date to bring the company into compliance with the Digital Advertising Alliance (DAA)’s Self-Regulatory Principles. 

DAAP conducts network traffic tests of popular mobile apps available, sending letters to app publishers where it finds a gap in compliance with best privacy practices. During this monitoring, DAAP discovered that third parties were collecting mobile device identifiers through PicsArt’s eponymous photo editing app, which has half a billion downloads in the Google Play Store.  

DAAP sent the company an inquiry letter, and as a result PicsArt worked quickly to its meet interest-based advertising data privacy requirements.  

 

The company:  

  • Added a jump link to the top of its privacy policy that mobile device users can follow to learn more about interest-based advertising occurring on PicsArt’s apps and exercise mobile app privacy choices. 

  • Incorporated an up-front “enhanced notice” link on every page where third parties collect cookie data on PicsArt’s website, which leads directly to a description of this activity and a link to an industry-developed opt-out tool. 

  • Added a statement of adherence to the DAA Principles to its privacy disclosures. 

 

Today’s case release brings to 120 the public actions taken by DAAP since the program began its self-regulatory mission in 2011. 

 

### 

 

About BBB National Programs:  BBB National Programs is where businesses turn to enhance consumer trust and consumers are heard. The non-profit organization creates a fairer playing field for businesses and a better experience for consumers through the development and delivery of effective third-party accountability and dispute resolution programs. Embracing its role as an independent organization since the restructuring of the Council of Better Business Bureaus in June 2019, BBB National Programs today oversees more than a dozen leading national industry self-regulation programs, and continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-directed marketing, and privacy. To learn more, visit bbbprograms.org. 

About the Digital Advertising Accountability Program: The Digital Advertising Accountability Program (DAAP), a division of BBB National Programs, was developed by the Digital Advertising Alliance (DAA) to enforce industry self-regulation principles for data privacy in online and mobile advertising, holding companies accountable to the DAA’s Privacy Principles. DAAP provides guidance to companies looking to comply with industry principles and responds to complaints filed by consumers about online privacy. 

Privacy Watchdog Brings Popular Photo Studio App Developer into Compliance with Digital Advertising Best Practices

For Immediate Release 

Contact: Abby Hills, Director of Communications, BBB National Programs 

703.247.9330 / press@bbbnp.org 

 

Arlington, VA –August 11, 2020– BBB National Programs’ privacy watchdog, the Digital Advertising Accountability Program (DAAP), today released a new data privacy case for the popular mobile app publisher PicsArt, outlining actions taken to date to bring the company into compliance with the Digital Advertising Alliance (DAA)’s Self-Regulatory Principles. 

DAAP conducts network traffic tests of popular mobile apps available, sending letters to app publishers where it finds a gap in compliance with best privacy practices. During this monitoring, DAAP discovered that third parties were collecting mobile device identifiers through PicsArt’s eponymous photo editing app, which has half a billion downloads in the Google Play Store.  

DAAP sent the company an inquiry letter, and as a result PicsArt worked quickly to its meet interest-based advertising data privacy requirements.  

 

The company:  

  • Added a jump link to the top of its privacy policy that mobile device users can follow to learn more about interest-based advertising occurring on PicsArt’s apps and exercise mobile app privacy choices. 

  • Incorporated an up-front “enhanced notice” link on every page where third parties collect cookie data on PicsArt’s website, which leads directly to a description of this activity and a link to an industry-developed opt-out tool. 

  • Added a statement of adherence to the DAA Principles to its privacy disclosures. 

 

Today’s case release brings to 120 the public actions taken by DAAP since the program began its self-regulatory mission in 2011. 

 

### 

 

About BBB National Programs:  BBB National Programs is where businesses turn to enhance consumer trust and consumers are heard. The non-profit organization creates a fairer playing field for businesses and a better experience for consumers through the development and delivery of effective third-party accountability and dispute resolution programs. Embracing its role as an independent organization since the restructuring of the Council of Better Business Bureaus in June 2019, BBB National Programs today oversees more than a dozen leading national industry self-regulation programs, and continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-directed marketing, and privacy. To learn more, visit bbbprograms.org. 

About the Digital Advertising Accountability Program: The Digital Advertising Accountability Program (DAAP), a division of BBB National Programs, was developed by the Digital Advertising Alliance (DAA) to enforce industry self-regulation principles for data privacy in online and mobile advertising, holding companies accountable to the DAA’s Privacy Principles. DAAP provides guidance to companies looking to comply with industry principles and responds to complaints filed by consumers about online privacy. 

Blog

Unpacking Misleading Advertising Claims in the Children’s Space

Advertisements may seem simple on the surface, but certain aspects of the ad business, including advertising law, are complex. The role of monitoring ads directed to children is especially complex. It seems straightforward: advertisers are not allowed to lie in their advertisements, but an advertiser is also responsible for all reasonable interpretations of the claims it makes and not just the messages it intended to convey. This blog outlines how to make sure your advertising passes the truthfulness test.
Read more
Blog

A Beginner's Guide to Reading Privacy Policies

Privacy policies are complicated and can be frustrating to read, especially when you are trying to learn about your child's data privacy online. The Children’s Advertising Review Unit (CARU) reviews child-directed online environments to ensure that children’s data is collected and handled responsibly. As a parent, follow these steps to take a proactive role in your child’s data privacy, using privacy policies as your guide to better understand an online service’s data collection practices.
Read more
Blog

Q&A: What is an SRO? A Beginner’s Guide to International Advertising Self-Regulation

Advertising is a cutting-edge industry, so it is no surprise that the ad business has been at the forefront of a global trend building for almost 60 years – independent industry self-regulation. In the U.S., the National Advertising Division is the industry’s widely recognized “truth-in-advertising” body, an independent third party that enables competitors to resolve disputes outside the courtroom. It is the self-regulatory organization (SRO) of the U.S. In this Q&A with Mary Engle, Executive Vice President, Policy, here at BBB National Programs, we dig into what industry self-regulation looks like in other parts of the world.
Read more
Blog

Substantiating Advertising Claims in Three Steps: A How-To Checklist for Advertisers

Substantiating advertising claims is important, both to comply with the law and to avoid regulatory scrutiny or a potential challenge from a competitor in court or in a proceeding before the National Advertising Division (NAD). NAD examines the fit between challenged claims and the substantiation provided. What follows is not legal advice but a basic one-two-three checklist for advertisers concerned about substantiating their advertising claims.
Read more

Privacy Watchdog Brings Popular Photo Studio App Developer into Compliance with Digital Advertising Best Practices

For Immediate Release 

Contact: Abby Hills, Director of Communications, BBB National Programs 

703.247.9330 / press@bbbnp.org 

 

Arlington, VA –August 11, 2020– BBB National Programs’ privacy watchdog, the Digital Advertising Accountability Program (DAAP), today released a new data privacy case for the popular mobile app publisher PicsArt, outlining actions taken to date to bring the company into compliance with the Digital Advertising Alliance (DAA)’s Self-Regulatory Principles. 

DAAP conducts network traffic tests of popular mobile apps available, sending letters to app publishers where it finds a gap in compliance with best privacy practices. During this monitoring, DAAP discovered that third parties were collecting mobile device identifiers through PicsArt’s eponymous photo editing app, which has half a billion downloads in the Google Play Store.  

DAAP sent the company an inquiry letter, and as a result PicsArt worked quickly to its meet interest-based advertising data privacy requirements.  

 

The company:  

  • Added a jump link to the top of its privacy policy that mobile device users can follow to learn more about interest-based advertising occurring on PicsArt’s apps and exercise mobile app privacy choices. 

  • Incorporated an up-front “enhanced notice” link on every page where third parties collect cookie data on PicsArt’s website, which leads directly to a description of this activity and a link to an industry-developed opt-out tool. 

  • Added a statement of adherence to the DAA Principles to its privacy disclosures. 

 

Today’s case release brings to 120 the public actions taken by DAAP since the program began its self-regulatory mission in 2011. 

 

### 

 

About BBB National Programs:  BBB National Programs is where businesses turn to enhance consumer trust and consumers are heard. The non-profit organization creates a fairer playing field for businesses and a better experience for consumers through the development and delivery of effective third-party accountability and dispute resolution programs. Embracing its role as an independent organization since the restructuring of the Council of Better Business Bureaus in June 2019, BBB National Programs today oversees more than a dozen leading national industry self-regulation programs, and continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-directed marketing, and privacy. To learn more, visit bbbprograms.org. 

About the Digital Advertising Accountability Program: The Digital Advertising Accountability Program (DAAP), a division of BBB National Programs, was developed by the Digital Advertising Alliance (DAA) to enforce industry self-regulation principles for data privacy in online and mobile advertising, holding companies accountable to the DAA’s Privacy Principles. DAAP provides guidance to companies looking to comply with industry principles and responds to complaints filed by consumers about online privacy. 

 

 

Media Inquiry