BBB National Programs Newsroom

Privacy Watchdog Brings Popular Photo Studio App Developer into Compliance with Digital Advertising Best Practices

For Immediate Release 

Contact: Abby Hills, Director of Communications, BBB National Programs 

703.247.9330 / press@bbbnp.org 

 

Arlington, VA –August 11, 2020– BBB National Programs’ privacy watchdog, the Digital Advertising Accountability Program (DAAP), today released a new data privacy case for the popular mobile app publisher PicsArt, outlining actions taken to date to bring the company into compliance with the Digital Advertising Alliance (DAA)’s Self-Regulatory Principles. 

DAAP conducts network traffic tests of popular mobile apps available, sending letters to app publishers where it finds a gap in compliance with best privacy practices. During this monitoring, DAAP discovered that third parties were collecting mobile device identifiers through PicsArt’s eponymous photo editing app, which has half a billion downloads in the Google Play Store.  

DAAP sent the company an inquiry letter, and as a result PicsArt worked quickly to its meet interest-based advertising data privacy requirements.  

 

The company:  

  • Added a jump link to the top of its privacy policy that mobile device users can follow to learn more about interest-based advertising occurring on PicsArt’s apps and exercise mobile app privacy choices. 

  • Incorporated an up-front “enhanced notice” link on every page where third parties collect cookie data on PicsArt’s website, which leads directly to a description of this activity and a link to an industry-developed opt-out tool. 

  • Added a statement of adherence to the DAA Principles to its privacy disclosures. 

 

Today’s case release brings to 120 the public actions taken by DAAP since the program began its self-regulatory mission in 2011. 

 

### 

 

About BBB National Programs:  BBB National Programs is where businesses turn to enhance consumer trust and consumers are heard. The non-profit organization creates a fairer playing field for businesses and a better experience for consumers through the development and delivery of effective third-party accountability and dispute resolution programs. Embracing its role as an independent organization since the restructuring of the Council of Better Business Bureaus in June 2019, BBB National Programs today oversees more than a dozen leading national industry self-regulation programs, and continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-directed marketing, and privacy. To learn more, visit bbbprograms.org. 

About the Digital Advertising Accountability Program: The Digital Advertising Accountability Program (DAAP), a division of BBB National Programs, was developed by the Digital Advertising Alliance (DAA) to enforce industry self-regulation principles for data privacy in online and mobile advertising, holding companies accountable to the DAA’s Privacy Principles. DAAP provides guidance to companies looking to comply with industry principles and responds to complaints filed by consumers about online privacy. 

Privacy Watchdog Brings Popular Photo Studio App Developer into Compliance with Digital Advertising Best Practices

For Immediate Release 

Contact: Abby Hills, Director of Communications, BBB National Programs 

703.247.9330 / press@bbbnp.org 

 

Arlington, VA –August 11, 2020– BBB National Programs’ privacy watchdog, the Digital Advertising Accountability Program (DAAP), today released a new data privacy case for the popular mobile app publisher PicsArt, outlining actions taken to date to bring the company into compliance with the Digital Advertising Alliance (DAA)’s Self-Regulatory Principles. 

DAAP conducts network traffic tests of popular mobile apps available, sending letters to app publishers where it finds a gap in compliance with best privacy practices. During this monitoring, DAAP discovered that third parties were collecting mobile device identifiers through PicsArt’s eponymous photo editing app, which has half a billion downloads in the Google Play Store.  

DAAP sent the company an inquiry letter, and as a result PicsArt worked quickly to its meet interest-based advertising data privacy requirements.  

 

The company:  

  • Added a jump link to the top of its privacy policy that mobile device users can follow to learn more about interest-based advertising occurring on PicsArt’s apps and exercise mobile app privacy choices. 

  • Incorporated an up-front “enhanced notice” link on every page where third parties collect cookie data on PicsArt’s website, which leads directly to a description of this activity and a link to an industry-developed opt-out tool. 

  • Added a statement of adherence to the DAA Principles to its privacy disclosures. 

 

Today’s case release brings to 120 the public actions taken by DAAP since the program began its self-regulatory mission in 2011. 

 

### 

 

About BBB National Programs:  BBB National Programs is where businesses turn to enhance consumer trust and consumers are heard. The non-profit organization creates a fairer playing field for businesses and a better experience for consumers through the development and delivery of effective third-party accountability and dispute resolution programs. Embracing its role as an independent organization since the restructuring of the Council of Better Business Bureaus in June 2019, BBB National Programs today oversees more than a dozen leading national industry self-regulation programs, and continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-directed marketing, and privacy. To learn more, visit bbbprograms.org. 

About the Digital Advertising Accountability Program: The Digital Advertising Accountability Program (DAAP), a division of BBB National Programs, was developed by the Digital Advertising Alliance (DAA) to enforce industry self-regulation principles for data privacy in online and mobile advertising, holding companies accountable to the DAA’s Privacy Principles. DAAP provides guidance to companies looking to comply with industry principles and responds to complaints filed by consumers about online privacy. 

Blog

Enhancing Brand Safety: Understanding Self-Regulation vs. Independent Industry Self-Regulation

With copious amounts of content proliferating across a growing number of platforms and websites, it is an ongoing challenge for advertisers and platforms to ensure that digital ads are not placed next to harmful content. In this conversation, there is a key distinction few are making — the difference between ‘self-regulation’ and ‘independent, industry-wide self-regulation.’
Read more
Blog

CFBAI and CCAI Published the 2020 Annual Report on Participant Compliance and Program Progress

BBB National Programs has released the CFBAI and CCAI 2020 Annual Report, which includes findings on CFBAI and CCAI participant compliance with their commitment to advertise only foods that meet CFBAI’s strict Uniform Nutrition Criteria or to not engage in advertising primarily directed to children under age 12. The Report indicates excellent compliance by the 19 CFBAI participants and the eight CCAI participants in 2020.
Read more
Blog

What Do You Need to Know about the Florida Lemon Law?

If you have ever purchased or leased a car or SUV that you consider a lemon, you may have questions about the myriad of federal and state laws that govern your vehicle and the remedies available to you. Each state also has their own statute governing vehicles sold and leased in that state for personal use. Today, we look at the lemon law in Florida, one of the fastest-growing states in the U.S.
Read more
Blog

AI Can Be A Force For Good In Recruiting And Hiring New Employees

A challenge for rapid innovation in any industry is the ability for legal and regulatory requirements to keep pace. In the recruiting and hiring process, where AI provides aid to human decision-making and a welcome relief to managing a deluge of data, company leaders are asking themselves: How can we combine important technological innovation with a proactive approach to employment law requirements?
Read more

Privacy Watchdog Brings Popular Photo Studio App Developer into Compliance with Digital Advertising Best Practices

For Immediate Release 

Contact: Abby Hills, Director of Communications, BBB National Programs 

703.247.9330 / press@bbbnp.org 

 

Arlington, VA –August 11, 2020– BBB National Programs’ privacy watchdog, the Digital Advertising Accountability Program (DAAP), today released a new data privacy case for the popular mobile app publisher PicsArt, outlining actions taken to date to bring the company into compliance with the Digital Advertising Alliance (DAA)’s Self-Regulatory Principles. 

DAAP conducts network traffic tests of popular mobile apps available, sending letters to app publishers where it finds a gap in compliance with best privacy practices. During this monitoring, DAAP discovered that third parties were collecting mobile device identifiers through PicsArt’s eponymous photo editing app, which has half a billion downloads in the Google Play Store.  

DAAP sent the company an inquiry letter, and as a result PicsArt worked quickly to its meet interest-based advertising data privacy requirements.  

 

The company:  

  • Added a jump link to the top of its privacy policy that mobile device users can follow to learn more about interest-based advertising occurring on PicsArt’s apps and exercise mobile app privacy choices. 

  • Incorporated an up-front “enhanced notice” link on every page where third parties collect cookie data on PicsArt’s website, which leads directly to a description of this activity and a link to an industry-developed opt-out tool. 

  • Added a statement of adherence to the DAA Principles to its privacy disclosures. 

 

Today’s case release brings to 120 the public actions taken by DAAP since the program began its self-regulatory mission in 2011. 

 

### 

 

About BBB National Programs:  BBB National Programs is where businesses turn to enhance consumer trust and consumers are heard. The non-profit organization creates a fairer playing field for businesses and a better experience for consumers through the development and delivery of effective third-party accountability and dispute resolution programs. Embracing its role as an independent organization since the restructuring of the Council of Better Business Bureaus in June 2019, BBB National Programs today oversees more than a dozen leading national industry self-regulation programs, and continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-directed marketing, and privacy. To learn more, visit bbbprograms.org. 

About the Digital Advertising Accountability Program: The Digital Advertising Accountability Program (DAAP), a division of BBB National Programs, was developed by the Digital Advertising Alliance (DAA) to enforce industry self-regulation principles for data privacy in online and mobile advertising, holding companies accountable to the DAA’s Privacy Principles. DAAP provides guidance to companies looking to comply with industry principles and responds to complaints filed by consumers about online privacy. 

 

 

Media Inquiry