BBB National Programs Newsroom

Time for Revolution in the Direct Selling Industry

Oct 14, 2020

Time for Revolution in the Direct Selling Industry BBB National Programs Podcast

When speaking about the importance of the Direct Selling Self-Regulatory Council’s (DSSRC) recently published Earnings Claims Guidance, President of the Direct Selling Association (DSA) Joe Mariano said, “DSA members believe it is time for revolution, not evolution.”

In this podcast episode, Joe Mariano speaks with Tom Cohn, Interim General Counsel and Corporate Secretary of New Avon, Brian Muir, Vice President and Head of Global Compliance of Nu Skin Enterprises, and John Parker, Chief Sales Officer and Regional President of Amway to discuss how the nature of this fast-changing marketplace has informed the direct selling industry’s approach to self-regulation, how the DSSRC has helped, and the work that lies ahead. 

Time for Revolution in the Direct Selling Industry

Oct 14, 2020

Time for Revolution in the Direct Selling Industry BBB National Programs Podcast

When speaking about the importance of the Direct Selling Self-Regulatory Council’s (DSSRC) recently published Earnings Claims Guidance, President of the Direct Selling Association (DSA) Joe Mariano said, “DSA members believe it is time for revolution, not evolution.”

In this podcast episode, Joe Mariano speaks with Tom Cohn, Interim General Counsel and Corporate Secretary of New Avon, Brian Muir, Vice President and Head of Global Compliance of Nu Skin Enterprises, and John Parker, Chief Sales Officer and Regional President of Amway to discuss how the nature of this fast-changing marketplace has informed the direct selling industry’s approach to self-regulation, how the DSSRC has helped, and the work that lies ahead. 

Blog

Navigating In-App Advertising in Children’s Apps

While the FCC regulates children’s cable television and allows for only 10.5-12 minutes of advertising to be shown per hour, there is no comparable guidance to regulate the volume or frequency of ads in digital advertising. Most mobile device users have grown accustomed to dealing with the ubiquitous presence of ads in apps. However, there are a few ad practices that can become problematic when used in children’s apps. Read on to see what our experts had to say.
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Blog

CARU's Tips for Parents: Safe and Efficient Holiday Shopping

2020 has been a year unlike any other. In a time of great uncertainty, facing the holidays can feel be daunting. When it comes to holiday shopping, it is safe to say that many of us will be primarily shopping online this year. To help ensure your online holiday shopping experience is safe and efficient this holiday season, the Children’s Advertising Review Unit (CARU) team has put together some tips and red flags to consider when making those all-important gift selections.
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Blog

After Seven Months, the Verdict is in: Fast-Track SWIFT is Fast and Fair

The National Advertising Division (NAD) Fast-Track SWIFT advertising challenge process launched seven months ago as a faster way to resolve single-issue cases. The process has kept its promise of fast and fair decisions. This blog covers lessons learned and best practices gathered by the NAD team since the launch of SWIFT.
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Blog

Monetization: The Privacy Risks and Rewards of In-App Purchases and IBA

Every day, teens download apps for free on the Google Play and Apple App Stores and, in doing so, participate in a hidden advertising ecosystem that collects data from them. In-app purchase options and behavioral advertising further complicate things. Though these monetization models have caused the mobile app economy to flourish, they sometimes come at the cost of user privacy.
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Time for Revolution in the Direct Selling Industry

Oct 14, 2020

Time for Revolution in the Direct Selling Industry BBB National Programs Podcast

When speaking about the importance of the Direct Selling Self-Regulatory Council’s (DSSRC) recently published Earnings Claims Guidance, President of the Direct Selling Association (DSA) Joe Mariano said, “DSA members believe it is time for revolution, not evolution.”

In this podcast episode, Joe Mariano speaks with Tom Cohn, Interim General Counsel and Corporate Secretary of New Avon, Brian Muir, Vice President and Head of Global Compliance of Nu Skin Enterprises, and John Parker, Chief Sales Officer and Regional President of Amway to discuss how the nature of this fast-changing marketplace has informed the direct selling industry’s approach to self-regulation, how the DSSRC has helped, and the work that lies ahead. 

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