Ad Watchers: How is Direct Selling Advertising Different?
September 14, 2022
For years, the direct selling industry carried a stigma of fraud and pyramid schemes, but in 2019, the Direct Selling Association decided to take control of its reputation. They enlisted the help of BBB National Programs to develop a self-regulatory program. From this partnership came the Direct Selling Self-Regulatory Council (DSSRC).
In this episode of Ad Watchers, hosts Eric and Annie are joined by DSSRC Vice President, Peter Marinello. Peter shares with listeners how DSSRC has worked to support the direct selling industry. Listen now to understand self-regulation's impact on the market and what to expect during a direct selling self-regulatory case.
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